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Puzzles for 5+ Year Olds

Fail

Demand is soft, at -30.9% this quarter, so Puzzles for 5+ Year Olds is a Fail.

Flapen Score
48
48 / 100
Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 44
Market size
£79K/yr117K searches / yr
90-day growth
-30.9%search demand this quarter
Competition
27%top-5 click share · 17 brands · 109 sellers

Flapen Score

Puzzles for 5+ Year Olds against its category

The dotted line is the Toys & Games average. Past it, Puzzles for 5+ Year Olds is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puzzles for 5+ Year Olds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Puzzles for 5+ Year Olds 117K times last year and spent an estimated £79K. The top 5 brands take 82% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-30.9%
Conversion, latest week
6.9%
Market size, estimated
£79Ka year
Peak month
December8.7× the quietest month
Top search term
puzzles for 5+ year olds14K searches a year

02 · Price

A sale here is worth £9.72.

Listings sell for £9.72 on average, from £4.54 to £21.50. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £9.72 that is £0 to £972 a year per listing.

Average price
£9.72under the $15 to $100 sweet spot
Price range
£4.54–£21.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£972
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #317 within Jigsaws & Puzzles. It carries 955 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#317in Jigsaws & Puzzles
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
955per listing
Listings tracked
66

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Puzzles for 5+ Year Olds products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.

£0£2K£3K£5K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

109

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

27%

Top 20: 66%

Open market

15%

  • Ravensburger48%
  • Galt15%
  • Quokka11%
  • SYNARRY4%
  • AivaToba4%
  • Clementoni3%
  • Open — no brand owns it (11 brands, 15%)

Demand

Puzzles for 5+ Year Olds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.7×

Search terms

Top Puzzles for 5+ Year Olds search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • puzzles for 5+ year olds14K/yr
  • puzzles for 5 year olds13K/yr
  • kids jigsaw puzzles age 5-812K/yr
  • kids puzzles age 5-816K/yr
  • jigsaws for 5 year olds11K/yr
  • puzzles for 6 year olds10K/yr
  • puzzle 5 year old7K/yr
  • childrens jigsaws age 5-77K/yr
  • jigsaw for 5 year olds7K/yr
  • jigsaw for 5+ year olds7K/yr

Reviews and returns

What reviews say buyers love and hate about Puzzles for 5+ Year Olds

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Fun/Entertainment Experience”
18%of negative reviews mention “Quality-Overall”
0.7%of orders come back
“Not the best”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Puzzles for 5+ Year Olds questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data