Puzzles for 5+ Year Olds
FailDemand is soft, at -30.9% this quarter, so Puzzles for 5+ Year Olds is a Fail.
- Flapen Score
- 48 / 100Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 4448
- Market size
- £79K/yr117K searches / yr
- 90-day growth
- -30.9%search demand this quarter
- Competition
- 27%top-5 click share · 17 brands · 109 sellers
Flapen Score
Puzzles for 5+ Year Olds against its category
The dotted line is the Toys & Games average. Past it, Puzzles for 5+ Year Olds is stronger. Inside it, weaker.
Market
The Puzzles for 5+ Year Olds market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Puzzles for 5+ Year Olds 117K times last year and spent an estimated £79K. The top 5 brands take 82% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 6.9% of those searches ended in a purchase.
Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.
- Searches, last 12 months
- 117K
- Growth, 90 days vs prior 90
- -30.9%
- Conversion, latest week
- 6.9%
- Market size, estimated
- £79Ka year
- Peak month
- December8.7× the quietest month
- Top search term
- puzzles for 5+ year olds14K searches a year
02 · Price
A sale here is worth £9.72.
Listings sell for £9.72 on average, from £4.54 to £21.50. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £9.72 that is £0 to £972 a year per listing.
- Average price
- £9.72under the $15 to $100 sweet spot
- Price range
- £4.54–£21.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£972
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #317 within Jigsaws & Puzzles. It carries 955 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #317in Jigsaws & Puzzles
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 955per listing
- Listings tracked
- 66
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Puzzles for 5+ Year Olds products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ravensburger Bluey 3 x 49 Piece Jigsaw Puzzles for Kids 3 Puzzle Set with Colourful Bluey Designs Ages 5 Years and Up
- Price
- £6.03
- Rating
- 4.7/5
- Reviews
- 868
- Age
- 3y ago

Galt Toys Magic Puzzle - Pirate Ship Magic Jigsaw Puzzle Ages 4 Years Plus
- Price
- £7.40
- Rating
- 4.6/5
- Reviews
- 1,196
- Age
- 16y ago

Galt Toys Magic Puzzle - Fairy Palace Magic Jigsaw Puzzle Ages 4 Years Plus
- Price
- £7.33
- Rating
- 4.6/5
- Reviews
- 899
- Age
- 16y ago

Ravensburger Underwater Sealife Adventure 3x 49 Pieces Jigsaw Puzzles for Kids Age 5 Years Up
- Price
- £6.14
- Rating
- 4.7/5
- Reviews
- 161
- Age
- 2y ago

Ravensburger Disney Princess 3 x 49 Piece Jigsaw Puzzles for Kids 3 Puzzle Set with Ariel Cinderella and Belle Ages 5 Years and Up
- Price
- £5.32
- Rating
- 4.6/5
- Reviews
- 3,675
- Age
- 13y ago
Trending
estimated 90-day click momentum
QUOKKA Magnetic 2x100 Piece Jigsaw Puzzles For Children - Kids Puzzles For 6 7 Year Olds with Spot The Difference Maps - Search and Find Home and Travel Magnetic Activity Book - Ocean & Pirates
- Price
- £12.90
- Rating
- 4.6/5
- Reviews
- 172
- Age
- 8mo ago

QUOKKA Kids Puzzles For 3 4 Year Olds - 4x100 Piece Jigsaw Puzzles For Children Age 5-8 - Jigsaw Toys for Learning Nocturnal Life Animals - Educational Girls & Boys Game Age 6 7
- Price
- £18.26
- Rating
- 4.6/5
- Reviews
- 733
- Age
- 1y ago

Orchard Toys Animal World Jigsaw Puzzle 150-piece jigsaw Includes 20-page fact book Includes giant poster Educational puzzle for Kids ages 5-10
- Price
- £11.44
- Rating
- 4.8/5
- Reviews
- 65
- Age
- 4y ago

Ravensburger Hot Wheels Toys - 3x 49 Piece Jigsaw Puzzles for Kids Age 5 Years Up
- Price
- £6.44
- Rating
- 4.7/5
- Reviews
- 178
- Age
- 3y ago

Ravensburger Underwater Sealife Adventure 3x 49 Pieces Jigsaw Puzzles for Kids Age 5 Years Up
- Price
- £6.14
- Rating
- 4.7/5
- Reviews
- 161
- Age
- 2y ago
Newest
by launch date
QUOKKA Magnetic 2x100 Piece Jigsaw Puzzles For Children - Kids Puzzles For 6 7 Year Olds with Spot The Difference Maps - Search and Find Home and Travel Magnetic Activity Book - Ocean & Pirates
- Price
- £12.90
- Rating
- 4.6/5
- Reviews
- 172
- Age
- 8mo ago

QUOKKA Kids Puzzles For 3 4 Year Olds - 4x100 Piece Jigsaw Puzzles For Children Age 5-8 - Jigsaw Toys for Learning Nocturnal Life Animals - Educational Girls & Boys Game Age 6 7
- Price
- £18.26
- Rating
- 4.6/5
- Reviews
- 733
- Age
- 1y ago

BONNYCO Giant Floor Puzzle of Jungle Animals with 48 Large Pieces. Safari Jigsaw Puzzles for Kids 36.2 x 24.4 in Gifts for Boys and Girls Educational Toys Ages 2-8
- Price
- £12.32
- Rating
- 4.5/5
- Reviews
- 1,434
- Age
- 1y ago

Ravensburger Underwater Sealife Adventure 3x 49 Pieces Jigsaw Puzzles for Kids Age 5 Years Up
- Price
- £6.14
- Rating
- 4.7/5
- Reviews
- 161
- Age
- 2y ago

SYNARRY Giant Solar System Floor Jigsaw Puzzle for Kids 3 4 5 6 7 8 Year Olds 70 Piece Big Round Space Planets Astronaut Jigsaw Space Toys Gifts for Toddlers Children Boys Girls
- Price
- £18.32
- Rating
- 4.7/5
- Reviews
- 1,405
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.
Brands
17 rising
Sellers
109
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
27%
Top 20: 66%
Open market
15%
- Ravensburger48%
- Galt15%
- Quokka11%
- SYNARRY4%
- AivaToba4%
- Clementoni3%
- Open — no brand owns it (11 brands, 15%)
Demand
Puzzles for 5+ Year Olds search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.7×
Search terms
Top Puzzles for 5+ Year Olds search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- puzzles for 5+ year olds14K/yr
- puzzles for 5 year olds13K/yr
- kids jigsaw puzzles age 5-812K/yr
- kids puzzles age 5-816K/yr
- jigsaws for 5 year olds11K/yr
- puzzles for 6 year olds10K/yr
- puzzle 5 year old7K/yr
- childrens jigsaws age 5-77K/yr
- jigsaw for 5 year olds7K/yr
- jigsaw for 5+ year olds7K/yr
Reviews and returns
What reviews say buyers love and hate about Puzzles for 5+ Year Olds
We read the reviews and the return reasons for every product selling here.
“Not the best”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Puzzles for 5+ Year Olds questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









