Puzzles for 2 Year Olds
FailDemand is soft, at -17.0% this quarter, so Puzzles for 2 Year Olds is a Fail.
- Flapen Score
- 45 / 100Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 4445
- Market size
- £171K/yr307K searches / yr
- 90-day growth
- -17.0%search demand this quarter
- Competition
- 48%top-5 click share · 13 brands · 78 sellers
Flapen Score
Puzzles for 2 Year Olds against its category
The dotted line is the Toys & Games average. Past it, Puzzles for 2 Year Olds is stronger. Inside it, weaker.
Market
The Puzzles for 2 Year Olds market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Puzzles for 2 Year Olds 307K times last year and spent an estimated £171K. The top 5 brands take 89% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
6.5% of searches ended in a purchase last week.
Shoppers searched for this 307K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £171K a year.
- Searches, last 12 months
- 307K
- Growth, 90 days vs prior 90
- -17.0%
- Conversion, latest week
- 6.5%
- Market size, estimated
- £171Ka year
- Peak month
- December3.3× the quietest month
- Top search term
- puzzles for 2 year olds71K searches a year
02 · Price
A sale here is worth £8.61.
Listings sell for £8.61 on average, from £4.55 to £25.21. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £8.61 that is £861 to £2K a year per listing.
- Average price
- £8.61under the $15 to $100 sweet spot
- Price range
- £4.55–£25.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £861–£2K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #118 within Baby & Toddler Toys. It carries 1,364 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 3.3%
- Average rank
- #118in Baby & Toddler Toys
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,364per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Puzzles for 2 Year Olds products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ravensburger My First Puzzle 4 Chunky Jigsaw Puzzles for Toddlers Sturdy 24 Piece Puzzles for Ages 18 Months and Up Early Learning Toy for Shape & Motor Skill Development
- Price
- £4.55
- Rating
- 4.7/5
- Reviews
- 3,141
- Age
- 14y ago
Orchard Toys Rescue Squad Jigsaw Puzzle A Collection of 6 puzzles featuring 2 and 3 pieces Perfect for Little Hands Perfect for Ages 2+
- Price
- £5.45
- Rating
- 4.7/5
- Reviews
- 865
- Age
- 24y ago
Galt 4 Puzzles in a Box - Ocean Jigsaw Puzzles for Kids 4 6 8 and 12 piece puzzles Ages 18 months Plus
- Price
- £5.05
- Rating
- 4.8/5
- Reviews
- 105
- Age
- 3y ago
Ravensburger Counting Animals - My First Jigsaw Puzzles for Toddlers Age 2 Years (24 Months) - 6 8 10 & 12 Pieces
- Price
- £6.50
- Rating
- 4.7/5
- Reviews
- 80
- Age
- 2y ago
Orchard Toys First Jungle Friends Jigsaw Puzzle 12-Piece Jigsaws Two Puzzles in a Box Perfect For Kids Ages 2+ Develops Hand-Eye Coordination
- Price
- £8.83
- Rating
- 4.7/5
- Reviews
- 451
- Age
- 5y ago
Trending
90-day click momentum
Wooden Peg Puzzle for 2+ year olds 8Pcs Baby Peg Puzzles 1+ Learning Puzzles Set- Dinosaur Farm Sea Animals Fruits Shape Vegetable Insect Great Preschool Gifts for Girls Boys
- Price
- £14.31
- Rating
- 4.3/5
- Reviews
- 56
- Age
- 1y ago
edutree Wooden Peg Puzzles for Toddlers 2-4 6 Pack Learning Educational Montessori Toys Puzzles Gift for Kids Girs Boys 1-3 with Alphabet Number Animal Shape
- Price
- £18.13
- Rating
- 4.2/5
- Reviews
- 62
- Age
- 1y ago
Orchard Toys Farmyard Heads and Tails Game Memory & Matching Pairs Card Game Educational Games and Toys for Toddler and Preschool 18-Month-Old and Up
- Price
- £5.00
- Rating
- 4.7/5
- Reviews
- 8,828
- Age
- 11y ago
Ravensburger My First Puzzle 4 Chunky Jigsaw Puzzles for Toddlers Sturdy 24 Piece Puzzles for Ages 18 Months and Up Early Learning Toy for Shape & Motor Skill Development
- Price
- £4.55
- Rating
- 4.7/5
- Reviews
- 3,141
- Age
- 14y ago
QUOKKA Jigsaw Puzzles For 3 4 Year Olds - 4x30 Toddler Jigsaws for 2 3 Year Old - Educational Toys For Learning Africa Farm Ocean Forest Animals For 4 5 6 yo - Gift Puzzle Games for Boys & Girls 6-8
- Price
- £13.88
- Rating
- 4.4/5
- Reviews
- 1,080
- Age
- 3y ago
Newest
by launch date
Deepton Wooden Puzzles Cute Animal Wooden Jigsaw Puzzles for 1-3 Year Old
- Price
- £7.59
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 1y ago
Wooden Peg Puzzle for 2+ year olds 8Pcs Baby Peg Puzzles 1+ Learning Puzzles Set- Dinosaur Farm Sea Animals Fruits Shape Vegetable Insect Great Preschool Gifts for Girls Boys
- Price
- £14.31
- Rating
- 4.3/5
- Reviews
- 56
- Age
- 1y ago
edutree Wooden Peg Puzzles for Toddlers 2-4 6 Pack Learning Educational Montessori Toys Puzzles Gift for Kids Girs Boys 1-3 with Alphabet Number Animal Shape
- Price
- £18.13
- Rating
- 4.2/5
- Reviews
- 62
- Age
- 1y ago
Wooden Puzzles for Toddlers 4 Pack Animal Theme Jumbo Knob Wooden Matching Jigsaw with Handles Montessori Preschool Educational Peg Puzzle Set Toys for Boy Girl Ages 1+
- Price
- £11.72
- Rating
- 4.2/5
- Reviews
- 131
- Age
- 1y ago
Ravensburger Bluey My First Jigsaw Puzzles for Kids Age 3 Years Up - 2 3 4 & 5 Pieces - Educational Toddler Gifts & Toys
- Price
- £6.21
- Rating
- 4.8/5
- Reviews
- 83
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
78
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
48%
Top 20: 91%
Open market
9%
- Ravensburger43%
- Galt24%
- Orchard Toys18%
- Quokka3%
- SJOAUET2%
- Deepton2%
- Open — no brand owns it (7 brands, 9%)
Demand
Puzzles for 2 Year Olds search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×
Search terms
Top Puzzles for 2 Year Olds search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- puzzles for 2 year olds71K/yr
- puzzles for 2+ year olds30K/yr
- toddler puzzles 2-3 years27K/yr
- toddler puzzle23K/yr
- toddler puzzles30K/yr
- puzzle for 2 year olds19K/yr
- toddler jigsaw puzzles 2-3 years15K/yr
- jigsaw for 2 year old20K/yr
- toddler jigsaw11K/yr
- puzzle for 2+ year olds8K/yr
Reviews and returns
What reviews say buyers love and hate about Puzzles for 2 Year Olds
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheap looking
Low quality
Mediocre product or poor value for money
it does feel a little expensive
bit overpriced
I dont think its worth 12.99
Too flimsy for age
The puzzle pieces are very flimsy
Nie zgodne z opisem
has to be bribed to break it up
Love
Fun Game
Good fun
Brilliantly entertaining
The quality is solid
This puzzle is very good quality for the cost
Amazing quality
Good value for money
Good price
Good value for money
Good gift ideas
Great gift
Lovely as a gift or to buy for home
Excellent educational toy
Great for learning
Really educational
Return
0.3% Return rate 31% Fixable by listing
Cheap looking
Low quality
Mediocre product or poor value for money
The pieces are large
a little small
Nie zgodne z opisem
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Puzzles for 2 Year Olds questions
Answered from the same tracked data.