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Puzzle Sorter

soft demand (-50.5% this quarter) — Puzzle Sorter doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 17Growth 0Conversion 74Competition 44Returns 95Price range 65Avg price 66Brand share 69Review moat 66Quality gap 23
This niche Category average

Is Puzzle Sorter profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Puzzle Sorter is a £68K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 45/100.

Puzzle Sorter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -50.5% over the last 90 days and 6.8% of searches end in a purchase.

£68K

revenue / yr

Units sold / yr5K
Search volume / yr-50.5%71K
Conversion rate6.8%
Avg price£13.91

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers17 · 56
Top-5 product click share58%
Open market36%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement74%
New entrants (1y)7· 0 succeeded
Avg rating4.6★
Avg reviews848

Top Puzzle Sorter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

£0£7K£14K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

56

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

30%

  • Jumbo26%
  • Becko US12%
  • Ravensburger11%
  • abeec8%
  • Puzzlup7%
  • Quickdraw6%

Puzzle Sorter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume71KCVR6.8%Products19Brands17Top 5 Brands64%OOS Rate18.4%Rating4.6★Reviews848Avg BSR#375
3K2KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.8×

Top Puzzle Sorter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • puzzle sorting trays14K/yr
  • jigsaw sorting trays13K/yr
  • puzzle sorter11K/yr
  • jigsaw puzzle sorting trays7K/yr
  • puzzle trays5K/yr
  • jigsaw trays for sorting5K/yr
  • puzzle trays for jigsaws 10004K/yr
  • jigsaw trays4K/yr
  • jigsaw sorter trays4K/yr
  • puzzle sorter trays5K/yr

What reviews say buyers love and hate about Puzzle Sorter

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Ease Of Use15%

so much easier

Quality-Overall12%

Good quality

Strength11%

Good and strong

Size-Overall8%

Perfect size

Value For Money6%

Good value for money

What buyers complain about

56% of reviews
Size-Overall33%

The trays were larger than expected

Ease Of Use5%

Good Points - But Also Disappointing in Ease of Use

Smell5%

they do smell quite chemically when removed from the packaging

Assembly/Installation5%

so you are a bit foxed when building the set

Leak-Proof3%

which could lead to contents spilling

Puzzle Sorter return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

58%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
44%
2Functionality-Overall
10%
3Color
8%
4Ease Of Use
7%
5Quality-Overall
6%

Common Puzzle Sorter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Puzzle Sorter 45/100 on Amazon United Kingdom — Skip it. The niche generates £68K/yr across 19 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -50.5% over the last 90 days.
Search demand for Puzzle Sorter on Amazon United Kingdom peaks in Jan–Feb–Nov–Dec, where the busiest month runs 3.8× the quietest.