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Puzzle Sorter

Fail

Demand is soft, at -50.5% this quarter, so Puzzle Sorter is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£68K/yr71K searches / yr
90-day growth
-50.5%search demand this quarter
Competition
58%top-5 click share · 17 brands · 56 sellers

Flapen Score

Puzzle Sorter against its category

The dotted line is the Toys & Games average. Past it, Puzzle Sorter is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puzzle Sorter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Puzzle Sorter 71K times last year and spent an estimated £68K. The top 5 brands take 64% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -50.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-50.5%
Conversion, latest week
6.8%
Market size, estimated
£68Ka year
Peak month
December3.8× the quietest month
Top search term
puzzle sorting trays14K searches a year

02 · Price

A sale here is worth £13.91.

Listings sell for £13.91 on average, from £6.38 to £31.16. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £13.91 that is £3K to £7K a year per listing.

Average price
£13.91under the $15 to $100 sweet spot
Price range
£6.38–£31.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 18.4% of listings are out of stock. The average listing ranks #375 within Jigsaws & Puzzles. It carries 848 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
84%
Out of stock, average day
18.4%
Average rank
#375in Jigsaws & Puzzles
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
848per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Puzzle Sorter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

56

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

30%

  • Jumbo26%
  • Becko US12%
  • Ravensburger11%
  • abeec8%
  • Puzzlup7%
  • Quickdraw6%

Demand

Puzzle Sorter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Puzzle Sorter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puzzle sorting trays14K/yr
  • jigsaw sorting trays13K/yr
  • puzzle sorter11K/yr
  • jigsaw puzzle sorting trays7K/yr
  • puzzle trays5K/yr
  • jigsaw trays for sorting5K/yr
  • puzzle trays for jigsaws 10004K/yr
  • jigsaw trays4K/yr
  • jigsaw sorter trays4K/yr
  • puzzle sorter trays5K/yr

Reviews and returns

What reviews say buyers love and hate about Puzzle Sorter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.14

The trays were larger than expected

One thing I had not realised at the time I ordered these trays was that they are larger than some I already have

smaller than expected

Ease Of Use5%+0.83

Good Points - But Also Disappointing in Ease of Use

take a bit of patience when clipping the sides together

they have certainly disappointed me in terms of how easy they are to work with

Smell5%−0.01

they do smell quite chemically when removed from the packaging

A strong chemical smell when first opened

Assembly/Installation5%+0.26

so you are a bit foxed when building the set

Leak-Proof3%

which could lead to contents spilling

Love

Ease Of Use15%+0.83

so much easier

Very handy

Easy to use and stacks well

Quality-Overall12%+0.80

Good quality

The trays are really good quality and well made

Fantastic quality and the standard for the lid is genius

Strength11%+0.88

Good and strong

Strong trays

sturdy

Size-Overall8%−0.14

Perfect size

Nice large trays

Nice & big too

Value For Money6%+0.11

Good value for money

Great item at a good price

An excellent product well worth the price

Return

1.0% Return rate 58% Fixable by listing

Size-Overall44%▁▆█▁▅▆

The trays were larger than expected

One thing I had not realised at the time I ordered these trays was that they are larger than some I already have

smaller than expected

Functionality-Overall10%█▄▁█▁▅
Color8%▁▁▁█▁█

What was slightly disappointing was that the yellow tray was next to the red

the red colour rubbed off on to it

Ease Of Use7%▇█▆▁▁▁

Good Points - But Also Disappointing in Ease of Use

take a bit of patience when clipping the sides together

they have certainly disappointed me in terms of how easy they are to work with

Quality-Overall6%▆▁▁█▁▁

FAQ

Common Puzzle Sorter questions

Answered from the same tracked data.