puzzle sorter
Skip itSoft demand (-50.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good847.95avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.91avg listing price — sweet spot $15–$100
Price range
Good£6.38–£31.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£68K£68K/yr · 71K searches
Growth
Bad-50.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, puzzle sorter is a £68K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
puzzle sorter market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- £56K–£70K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #375
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 74%
- Out of stock
- 18.4%
- Avg brand age
- 30 months
- Avg seller age
- 212 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
56
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
30%
- Jumbo26%
- Becko US12%
- Ravensburger11%
- abeec8%
- Puzzlup7%
- Quickdraw6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -50.5% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.8×
Top puzzle sorter search terms
- puzzle sorting trays14K/yr
- jigsaw sorting trays13K/yr
- puzzle sorter11K/yr
- jigsaw puzzle sorting trays7K/yr
- puzzle trays5K/yr
- jigsaw trays for sorting5K/yr
- puzzle trays for jigsaws 10004K/yr
- jigsaw trays4K/yr
- jigsaw sorter trays4K/yr
- puzzle sorter trays5K/yr
Top puzzle sorter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jumbo Puzzle Mates Sorting Tray Jigsaw Puzzle Accessories
Jumbo£9.024.6★3,236 rev
Ravensburger Puzzle Accessories - 8 Sorting Trays for Adults & Kids Age 14 Years Up
Ravensburger£10.174.4★241 rev
Becko Stackable Puzzle Sorting Trays Jigsaw Puzzle Sorters with Lid Puzzle Accessory for Puzzles Up to 1500 Pieces 8 Hexagonal Trays (Blue&White)
Becko US£13.354.7★2,246 rev
Abeec Puzzle Sorter - 6 Stackable & Linkable Trays - Storage Made Easy
abeec£9.834.7★1,041 rev
Puzzle Sorter Trays Set of 6 for 1000 Piece Jigsaws | Stackable Interlocking Jigsaw Sorting Trays for Pieces Colours & Edges | Durable Blue Plastic Puzzle Organiser Storage for Adults & Hobby Lovers
Quickdraw£7.964.4★20 rev
Newest
by launch date
Jigsaw Sorting Trays Puzzle Boards and Storage Felt Organiser for Puzzle Piece Sorting and Desk Organisation Multi-Purpose Home Organisation Solution Space-Saving Storage System
DXPETA£9.131 rev
REKGO Puzzle Sorting Trays 6 Pieces Puzzle Organizer Accessories for 1000-3000 Piece Puzzles Storage & Transport
REKGO£11.0121 rev
Eulihent 12 Pack Puzzle Sorting Trays Felt Puzzle Sorter Bowls Stackable Dice Tray for Jigsaw Sorting Trays Accessories Reusable Play Trays for Puzzles Cosmetics Jewelry Organizing (12 Colors)
Eulihent£11.034 rev
WOPPLXY 14 PCS Puzzle Sorting Trays with Lids Stackable Jigsaw Sorting Trays Puzzles Holder up to 1000 Pieces Plastic Puzzle Accessories Organisers Grey and Rose Red
WOPPLXY£18.591 rev
Puzzle Sorter Trays Set of 6 for 1000 Piece Jigsaws | Stackable Interlocking Jigsaw Sorting Trays for Pieces Colours & Edges | Durable Blue Plastic Puzzle Organiser Storage for Adults & Hobby Lovers
Quickdraw£7.9620 rev
Trending
90-day click momentumJigsaw Sorting Trays Puzzle Boards and Storage Felt Organiser for Puzzle Piece Sorting and Desk Organisation Multi-Purpose Home Organisation Solution Space-Saving Storage System
DXPETA£9.135.0★
REKGO Puzzle Sorting Trays 6 Pieces Puzzle Organizer Accessories for 1000-3000 Piece Puzzles Storage & Transport
REKGO£11.014.3★
WOPPLXY 14 PCS Puzzle Sorting Trays with Lids Stackable Jigsaw Sorting Trays Puzzles Holder up to 1000 Pieces Plastic Puzzle Accessories Organisers Grey and Rose Red
WOPPLXY£18.595.0★
Galison 9780735373211 Puzzle Sorting Tray Set
Galison£14.904.7★
Eulihent 12 Pack Puzzle Sorting Trays Felt Puzzle Sorter Bowls Stackable Dice Tray for Jigsaw Sorting Trays Accessories Reusable Play Trays for Puzzles Cosmetics Jewelry Organizing (12 Colors)
Eulihent£11.034.5★
What buyers say about puzzle sorter
What buyers praise and complain about, mined from review topics.What buyers love
“so much easier”
“Good quality”
“Good and strong”
“Perfect size”
“Good value for money”
“really clever storage”
“Great little items”
“Colours look great”
“They work as described”
“bought this as a present - the recipient loved it”
What buyers complain about
“The trays were larger than expected”
“Good Points - But Also Disappointing in Ease of Use”
“they do smell quite chemically when removed from the packaging”
“so you are a bit foxed when building the set”
“which could lead to contents spilling”
“What was slightly disappointing was that the yellow tray was next to the red”
“they simply slide around”
Top return reasons
Common questions
- Is puzzle sorter profitable to sell on Amazon United Kingdom?
- The niche generates £68K/yr across 19 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -50.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the puzzle sorter niche?
- 17 brands and 56 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in puzzle sorter?
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Smell. The return rate is 1.0%.
- When does demand for puzzle sorter peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 3.8× the quietest.
- What does it cost to enter the puzzle sorter niche?
- Listings span £6.38–£31.16; the average listing price is £13.91 (sweet spot $15–$100). The average incumbent carries 848 reviews — the moat a new listing must climb.