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Puzzle Sorter

Fail

Demand is soft, at -50.5% this quarter, so Puzzle Sorter is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£68K/yr71K searches / yr
90-day growth
-50.5%search demand this quarter
Competition
58%top-5 click share · 17 brands · 56 sellers

Flapen Score

Puzzle Sorter against its category

The dotted line is the Toys & Games average. Past it, Puzzle Sorter is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puzzle Sorter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Puzzle Sorter 71K times last year and spent an estimated £68K. The top 5 brands take 64% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -50.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-50.5%
Conversion, latest week
6.8%
Market size, estimated
£68Ka year
Peak month
December3.8× the quietest month
Top search term
puzzle sorting trays14K searches a year

02 · Price

A sale here is worth £13.91.

Listings sell for £13.91 on average, from £6.38 to £31.16. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £13.91 that is £3K to £7K a year per listing.

Average price
£13.91under the $15 to $100 sweet spot
Price range
£6.38–£31.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 18.4% of listings are out of stock. The average listing ranks #375 within Jigsaws & Puzzles. It carries 848 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
84%
Out of stock, average day
18.4%
Average rank
#375in Jigsaws & Puzzles
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
848per listing
Listings tracked
19

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Puzzle Sorter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

56

Est. top-5 brand share

64%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 100%

Open market

30%

  • Jumbo26%
  • Becko US12%
  • Ravensburger11%
  • abeec8%
  • Puzzlup7%
  • Quickdraw6%

Demand

Puzzle Sorter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Puzzle Sorter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • puzzle sorting trays14K/yr
  • jigsaw sorting trays13K/yr
  • puzzle sorter11K/yr
  • jigsaw puzzle sorting trays7K/yr
  • puzzle trays5K/yr
  • jigsaw trays for sorting5K/yr
  • puzzle trays for jigsaws 10004K/yr
  • jigsaw trays4K/yr
  • jigsaw sorter trays4K/yr
  • puzzle sorter trays5K/yr

Reviews and returns

What reviews say buyers love and hate about Puzzle Sorter

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Use”
33%of negative reviews mention “Size-Overall”
1.0%of orders come back
“The trays were larger than expected”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Puzzle Sorter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data