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Puss in Boots Costume

Fail

Demand is soft, at -66.5% this quarter, so Puss in Boots Costume is a Fail.

Flapen Score
31
31 / 100
Ranks 1,575 of 1,773 Toys & Games niches · −13 vs the category median of 44
Market size
£11K/yr85K searches / yr
90-day growth
-66.5%search demand this quarter
Competition
88%top-5 click share · 8 brands · 20 sellers

Flapen Score

Puss in Boots Costume against its category

The dotted line is the Toys & Games average. Past it, Puss in Boots Costume is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puss in Boots Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Puss in Boots Costume 85K times last year and spent an estimated £11K. The top 5 brands take 91% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 31 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -66.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-66.5%
Conversion, latest week
0.8%
Market size, estimated
£11Ka year
Peak month
October11.8× the quietest month
Top search term
puss in boots costume64K searches a year

02 · Price

A sale here is worth £16.02.

Listings sell for £16.02 on average, from £9.62 to £24.57. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £16.02 that is £0 to £2K a year per listing.

Average price
£16.02inside the $15 to $100 sweet spot
Price range
£9.62–£24.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 25.8% of listings are out of stock. The average listing ranks #3,500 within Dress-Up Accessories. It carries 241 reviews at 3.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
60%
Out of stock, average day
25.8%
Average rank
#3,500in Dress-Up Accessories
Average rating
3.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
241per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Puss in Boots Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

20

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

5%

  • Boland46%
  • I LOVE FANCY DRESS19%
  • iZoeL15%
  • Byvitoy6%
  • Apparlxer4%
  • Soireeparty4%
  • Open — no brand owns it (2 brands, 5%)

Demand

Puss in Boots Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 11.8×

Search terms

Top Puss in Boots Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puss in boots costume64K/yr
  • puss in boots costume adult11K/yr
  • puss in boots costume kids10K/yr

Reviews and returns

What reviews say buyers love and hate about Puss in Boots Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.39

Cheap

Not the best quality

poor quality and not worth the money

Size-Overall21%−0.44

it's quite small

tail enormous

Small on a 10 year old

Strength14%+1.51

The sword it wasnt very strong

Value For Money7%−0.08

defenitely not worth the money

Inflation/Deflation7%−0.08

the inflatable sword deflated quickly

Love

Size-Overall33%−0.44

Was fit for purpose

fitted Ok, arrived promptly,

Comfort-Overall17%+1.97

Comfortable

Quality-Overall17%−0.39

Great quality

Fun/Entertainment Experience17%+0.46

Decent quality for book day fun

Shape/Style8%+0.95

Perfect all-in outfit

Return

3.7% Return rate 54% Fixable by listing

Size-Overall54%▁▆▅█▄▅

it's quite small

tail enormous

Small on a 10 year old

Quality-Overall23%▁▄█▁▁▇

Cheap

Not the best quality

poor quality and not worth the money

Strength10%▁▂▂▁█▁

The sword it wasnt very strong

Functionality-Overall2%
Stitch/Finish/Polish2%▁▁█▁▁▁

FAQ

Common Puss in Boots Costume questions

Answered from the same tracked data.