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Puss in Boots Costume

soft demand (-66.5% this quarter) — Puss in Boots Costume doesn't clear our bar today.

Flapen Score

31
Skip it
Market size 3Growth 0Conversion 10Competition 10Returns 42Price range 64Avg price 78Brand share 22Review moat 88Quality gap 99
This niche Category average

Is Puss in Boots Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Puss in Boots Costume is a £11K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 31/100.

Puss in Boots Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -66.5% over the last 90 days and 0.8% of searches end in a purchase.

£11K

revenue / yr

Units sold / yr2K
Search volume / yr-66.5%85K
Conversion rate0.8%
Avg price£16.02

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers8 · 20
Top-5 product click share88%
Open market9%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.6★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement60%
New entrants (1y)3· 0 succeeded
Avg rating3.6★
Avg reviews241

Top Puss in Boots Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

20

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

5%

  • Boland46%
  • I LOVE FANCY DRESS19%
  • iZoeL15%
  • Byvitoy6%
  • Apparlxer4%
  • Soireeparty4%
  • Open — no brand owns it (2 brands, 5%)

Puss in Boots Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume85KCVR0.8%Products10Brands8Top 5 Brands91%OOS Rate25.8%Rating3.6★Reviews241Avg BSR#3,500
10K6KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 11.8×

Top Puss in Boots Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • puss in boots costume64K/yr
  • puss in boots costume adult11K/yr
  • puss in boots costume kids10K/yr

What reviews say buyers love and hate about Puss in Boots Costume

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Size-Overall33%

Was fit for purpose

Comfort-Overall17%

Comfortable

Quality-Overall17%

Great quality

Fun/Entertainment Experience17%

Decent quality for book day fun

Shape/Style8%

Perfect all-in outfit

What buyers complain about

100% of reviews
Quality-Overall50%

Cheap

Size-Overall21%

it's quite small

Strength14%

The sword it wasnt very strong

Value For Money7%

defenitely not worth the money

Inflation/Deflation7%

the inflatable sword deflated quickly

Puss in Boots Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

3.7%

Return rate

54%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
54%
2Quality-Overall
23%
3Strength
10%
4Functionality-Overall
2%
5Stitch/Finish/Polish
2%

Common Puss in Boots Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Puss in Boots Costume 31/100 on Amazon United Kingdom — Skip it. The niche generates £11K/yr across 10 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -66.5% over the last 90 days.
Search demand for Puss in Boots Costume on Amazon United Kingdom peaks in Mar–Oct–Nov, where the busiest month runs 11.8× the quietest.