Is puss in boots costume profitable to sell on Amazon United Kingdom?

The niche generates £11K/yr across 10 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -66.5%. Flapen's verdict: Skip it (31/100).

How competitive is the puss in boots costume niche?

8 brands and 20 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in puss in boots costume?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 3.7%.

When does demand for puss in boots costume peak?

Demand peaks in Mar–Oct–Nov; the busiest month runs 11.8× the quietest.

What does it cost to enter the puss in boots costume niche?

Listings span £9.62–£24.57; the average listing price is £16.02 (sweet spot $15–$100). The average incumbent carries 241 reviews — the moat a new listing must climb.

puss in boots costume

Skip it

Soft demand (-66.5% this quarter) — this niche doesn't clear our bar today.

Quality gap

Incredible3.6★

avg incumbent rating — lower means beatable quality

Review moat

Great240.9

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£16.02

avg listing price — sweet spot $15–$100

Price range

Good£9.62–£24.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Brand share

Bad91%

top-5 brand share — brand-locked demand

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Competition

Bad88%

top-5 click share — a locked-up shelf

Market size

Bad£11K

£11K/yr · 85K searches

Growth

Bad-66.5%

90-day search growth — must beat 0% to launch

Signals Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, puss in boots costume is a £11K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 31/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

puss in boots costume market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £24K–£32K; units × avg price
Conversion rate: 0.8%
Avg BSR: #3,500
Page quality: 0%
Prime: 60%
Sponsored: 60%
Out of stock: 25.8%
Avg brand age: 43 months
Avg seller age: 207 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Boland46%
I LOVE FANCY DRESS19%
iZoeL15%
Byvitoy6%
Apparlxer4%
Soireeparty4%
Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -66.5% search growth over the last 90 days.

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 11.8×

Open Trend

Top puss in boots costume search terms

puss in boots costume64K/yr -50.8%1.6% conv.
puss in boots costume adult11K/yr -61.0%2.5% conv.
puss in boots costume kids10K/yr -93.9%3.0% conv.

All search terms

Top puss in boots costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Boland 81996 Pirate Musketeer Synthetic Leather Boot Tops Black

Boland£9.623.9★2,185 rev

iZoeL Cat Costume for Boys Girls Kids Cat Warrior Costume Set Cape Hat Cat Mask Belt & Inflatable Sword Storybook Character Outfit for World Book Day Boys Fancy Dress & School Book Week

iZoeL£13.824.3★30 rev

Adults Cat Bandit Costume - Black Cape Tricorn Hat Cat Mask Eye Mask Fake Sword Orange & White Facepaint - Mens Ladies TV Film Fancy Dress Costume

I LOVE FANCY DRESS£15.633.9★11 rev

Puss Costume Cat in Boots Cosplay Accessories Hat Cape Cloak Outfits with Belt Props Boots Cover for Halloween Puss 140 cm

Byvitoy£24.573.7★23 rev

Apparlxer Cat Bandit Costume 7Pcs Cat in Boots Outfits Set Pirate Costume Include Cloak Eye Patch Pirate Hat Shoe Covers Tail Nose Handheld Props World Book Day Costumes for Men

Apparlxer£10.002.0★1 rev

Newest

by launch date

Soireeparty Highwayman Costume Fancy Dress Set Kids Black Cape Kit with Tricorn Hat Feather Eye Mask Belt Cosplay Accessories for World Book Day Party

Soireeparty£10.751 rev

5mo ago

Apparlxer Cat Bandit Costume 7Pcs Cat in Boots Outfits Set Pirate Costume Include Cloak Eye Patch Pirate Hat Shoe Covers Tail Nose Handheld Props World Book Day Costumes for Men

Apparlxer£10.001 rev

7mo ago

iZoeL Cat Costume for Boys Girls Kids Cat Warrior Costume Set Cape Hat Cat Mask Belt & Inflatable Sword Storybook Character Outfit for World Book Day Boys Fancy Dress & School Book Week

iZoeL£13.8230 rev

8mo ago

SGFNXB Cat Costumes for Kids 8 PCS Animal Costume Set Includes Cape Tricorn Hat Cat Mask Eye Mask Accessaories Tail Gloves Orange Facepaint Halloween Costumes for Halloween Carnival Cosplay for 14+

SGFNXB£22.215 rev

1y ago

Adults Cat Bandit Costume - Black Cape Tricorn Hat Cat Mask Eye Mask Fake Sword Orange & White Facepaint - Mens Ladies TV Film Fancy Dress Costume

I LOVE FANCY DRESS£15.6311 rev

1y ago

What buyers say about puss in boots costume

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall33%

“Was fit for purpose”

Comfort-Overall17%

“Comfortable”

Quality-Overall17%

“Great quality”

Fun/Entertainment Experience17%

“Decent quality for book day fun”

Shape/Style8%

“Perfect all-in outfit”

Strength8%

“all items sturdy enough to fight another day”

What buyers complain about

Quality-Overall50%

“Cheap”

Size-Overall21%

“it's quite small”

Strength14%

“The sword it wasnt very strong”

Value For Money7%

“defenitely not worth the money”

Inflation/Deflation7%

“the inflatable sword deflated quickly”

Top return reasons

Size-Overall54%

Quality-Overall23%

Strength10%

Functionality-Overall2%

Stitch/Finish/Polish2%

Value For Money2%

Defective Material/Parts2%

Hard Feel2%

Ease Of Use2%

Material Quality1%

Common questions

Is puss in boots costume profitable to sell on Amazon United Kingdom?: The niche generates £11K/yr across 10 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -66.5%. Flapen's verdict: Skip it (31/100).
How competitive is the puss in boots costume niche?: 8 brands and 20 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in puss in boots costume?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 3.7%.
When does demand for puss in boots costume peak?: Demand peaks in Mar–Oct–Nov; the busiest month runs 11.8× the quietest.
What does it cost to enter the puss in boots costume niche?: Listings span £9.62–£24.57; the average listing price is £16.02 (sweet spot $15–$100). The average incumbent carries 241 reviews — the moat a new listing must climb.