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Purge Mask

Fail

Shoppers spend only $8K a year here, so Purge Mask is a Fail.

Flapen Score
46
46 / 100
Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 44
Market size
£8K/yr285K searches / yr
90-day growth
-1.1%search demand this quarter
Competition
46%top-5 click share · 19 brands · 37 sellers

Flapen Score

Purge Mask against its category

The dotted line is the Toys & Games average. Past it, Purge Mask is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purge Mask market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Purge Mask 285K times last year and spent an estimated £8K. The top 5 brands take 63% of clicks. Demand peaks in Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
285K
Growth, 90 days vs prior 90
-1.1%
Conversion, latest week
0.2%
Market size, estimated
£8Ka year
Peak month
October111.5× the quietest month
Top search term
purge mask96K searches a year

02 · Price

A sale here is worth £16.56.

Listings sell for £16.56 on average, from £3.48 to £47.16. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £16.56 that is £4K to £8K a year per listing.

Average price
£16.56inside the $15 to $100 sweet spot
Price range
£3.48–£47.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 38.5% of listings are out of stock. The average listing ranks #672 within Dress-Up Accessories. It carries 2,439 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
38.5%
Average rank
#672in Dress-Up Accessories
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,439per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Purge Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£425£850£1K£2K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

37

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

46%

Top 20: 91%

Open market

32%

  • Jsdoin24%
  • MOYACA15%
  • SogYupk10%
  • FlareMore7%
  • SLDALES7%
  • Depointer Life5%

Demand

Purge Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 111.5×

Search terms

Top Purge Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purge mask96K/yr
  • light up mask21K/yr
  • led mask halloween17K/yr
  • purge costume28K/yr
  • the purge mask11K/yr
  • led halloween mask26K/yr
  • light up mask kids4K/yr
  • purge masks8K/yr
  • halloween led mask11K/yr
  • the purge costume8K/yr

Reviews and returns

What reviews say buyers love and hate about Purge Mask

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall17%−0.17

Did not work

Didnt work

Durability17%−0.11

Gloves broke after one wear though

1-2 stars, worked great until it stopped working 2 days after buying, meh, buy if you want, would reccommend if it works :/

Value For Money15%−0.05

not worth the money

Not worth price

Not worth a dime

Size-Overall13%+0.11

Pre-loaded face's dont quite fit right

Slightly large so would only fit adults

Small

Defective Material/Parts8%−0.08

wires cam loose

Love

Quality-Overall25%+1.43

Great colouts and features

Great quality mask

Brilliant quality

Size-Overall13%+0.11

Good fit

fits securely without slipping

fits well on face

Value For Money10%−0.05

Worth it

Money well spent

Brilliant value for money

Brightness/Shine/Glow9%+0.19

It light up good

Lighting looks good

Brightness is good in dim or party lighting, and kids in particular loved the changing expressions and flame effects

Comfort-Overall6%+0.57

comfortable

Comfort is fine for short bursts

Its comfortable to wear for long periods

Return

1.9% Return rate 41% Fixable by listing

Size-Overall38%▁▄▃▆▃█

Pre-loaded face's dont quite fit right

Slightly large so would only fit adults

Small

Functionality-Overall17%▁▇▅█▇▆

Did not work

Didnt work

Quality-Overall12%▁▁▃▄█▁

Worst Quality Ever

the quality is extremely poor

Charging6%▁█▃▂▁▁
Defective Material/Parts6%█▁▂▁▁▁

wires cam loose

FAQ

Common Purge Mask questions

Answered from the same tracked data.