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Pumpkin Costume

Fail

Shoppers spend only $11K a year here, so Pumpkin Costume is a Fail.

Flapen Score
40
40 / 100
Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 44
Market size
£11K/yr261K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
53%top-5 click share · 15 brands · 30 sellers

Flapen Score

Pumpkin Costume against its category

The dotted line is the Toys & Games average. Past it, Pumpkin Costume is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pumpkin Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pumpkin Costume 261K times last year and spent an estimated £11K. The top 5 brands take 53% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
261K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
0.4%
Market size, estimated
£11Ka year
Peak month
October364.4× the quietest month
Top search term
pumpkin costume58K searches a year

02 · Price

A sale here is worth £10.58.

Listings sell for £10.58 on average, from £5.00 to £26.99. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.58 that is £1K to £3K a year per listing.

Average price
£10.58under the $15 to $100 sweet spot
Price range
£5.00–£26.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
5.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 23.7% of listings are out of stock. The average listing ranks #5,303 within Fancy Dress. It carries 128 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
94%
Out of stock, average day
23.7%
Average rank
#5,303in Fancy Dress
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
128per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Pumpkin Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£420£841£1K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 rising

Sellers

30

Top-5 brand share

53%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

39%

  • PENGMAI13%
  • AUXHCYL13%
  • AYBUY9%
  • Veroda9%
  • NEW-YIJUNSHUN9%
  • Bodysocks Fancy Dress8%

Demand

Pumpkin Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 364.4×

Search terms

Top Pumpkin Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pumpkin costume58K/yr
  • halloween pumpkin costume5K/yr
  • pumpkin costume kids44K/yr
  • pumpkin costume adult28K/yr
  • pumpkin outfit adult10K/yr
  • adult pumpkin costume17K/yr
  • pumpkin halloween costume8K/yr
  • inflatable pumpkin costume7K/yr
  • pumpkin fancy dress adult3K/yr
  • pumpkin outfit13K/yr

Reviews and returns

What reviews say buyers love and hate about Pumpkin Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Portability33%−0.29

But couldnt really move in it

Size-Overall33%−0.29

A little smaller than suggested in sizing had to return

Size up

Inflation/Deflation17%−0.13

Product did deflate

Durability17%−0.13

Didnt last more then one wear

Love

Fun/Entertainment Experience67%+3.52

Great fun

Great fun, I have used this a few times and it is still perfect

fun I won third prize

Quality-Overall17%+0.69

Well made

Ease Of Use17%+0.69

Well made easy to wear

Return

5.3% Return rate 33% Fixable by listing

Size-Overall33%▁█▁▁▁▁

A little smaller than suggested in sizing had to return

Size up

Material Quality33%▁▁▁▁█▁
Stitch/Finish/Polish17%▁▁▁▁█▁
Quality-Overall17%▁▁▁▁█▁

FAQ

Common Pumpkin Costume questions

Answered from the same tracked data.