Is pumpkin costume profitable to sell on Amazon United Kingdom?

The niche generates £11K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (40/100).

How competitive is the pumpkin costume niche?

15 brands and 30 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in pumpkin costume?

Top complaints mined from reviews: Portability, Size-Overall, Inflation/Deflation. The return rate is 5.3% — above our launch gate.

When does demand for pumpkin costume peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 364.4× the quietest.

What does it cost to enter the pumpkin costume niche?

Listings span £5.00–£26.99; the average listing price is £10.58 (sweet spot $15–$100). The average incumbent carries 128 reviews — the moat a new listing must climb.

pumpkin costume

Skip it

A small market ($11K/yr) — this niche doesn't clear our bar today.

Review moat

Great127.88

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Brand share

Great53%

top-5 brand share — no brand owns this niche

Price range

Good£5.00–£26.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£10.58

avg listing price — sweet spot $15–$100

Returns

Bad5.3%

return rate — above 5% kills the launch gate

Growth

Bad-9.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad£11K

£11K/yr · 261K searches

Signals No Dominant Brand Low Review Barrier High Returns

According to Flapen's Amazon United Kingdom niche tracking, pumpkin costume is a £11K/yr Amazon United Kingdom market (261K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 40/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

pumpkin costume market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £63K–£85K; units × avg price
Conversion rate: 0.4%
Avg BSR: #5,303
Page quality: 0%
Prime: 94%
Sponsored: 56%
Out of stock: 23.7%
Avg brand age: 35 months
Avg seller age: 203 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

53%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

39%

PENGMAI13%
AUXHCYL13%
AYBUY9%
Veroda9%
NEW-YIJUNSHUN9%
Bodysocks Fancy Dress8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 364.4×

Open Trend

Top pumpkin costume search terms

pumpkin costume58K/yr -44.7%0.5% conv.
halloween pumpkin costume5K/yr >1,000%0.0% conv.
pumpkin costume kids44K/yr +24.0%1.5% conv.
pumpkin costume adult28K/yr -4.8%3.9% conv.
pumpkin outfit adult10K/yr +5.7%1.5% conv.
adult pumpkin costume17K/yr -47.1%0.0% conv.
pumpkin halloween costume8K/yr -7.3%1.1% conv.
inflatable pumpkin costume7K/yr -22.7%0.0% conv.
pumpkin fancy dress adult3K/yr +19.7%0.0% conv.
pumpkin outfit13K/yr -38.0%0.0% conv.

All search terms

Top pumpkin costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PENGMAI Adult Onesie Pumpkin Costume Pajamas Unisex Cosplay Animal Sleepwear Halloween Jumpsuit for Men Women

PENGMAI£16.043.8★7 rev

AUXHCYL Halloween Pumpkin Costume Adults - Haloween Costumes Pumpkin Fancy Dress Outfit for Halloween Party Cosplay & Festive Fun

AUXHCYL£8.564.2★17 rev

AYBUY Halloween Pumpkin Costume Kit for Kids Pumpkin Jumpsuit Coat Outfits with Hat Halloween Fancy Dress Costume Cosplay Party Costume Clothes

AYBUY£5.004.2★23 rev

Veroda Unisex Fancy Dress Pumpkin Outfit Clothes for Halloween Costume Party (L-Adult)

Veroda£8.703.9★622 rev

NEW-YIJUNSHUN Halloween Pumpkin Costume Adults Women Halloween Pumpkin Adults Fancy Dress with Pumpkin Socks Earings Glasses Bag for Women Adult Pumpkin Costume Outfit

NEW-YIJUNSHUN£11.351.0★1 rev

Newest

by launch date

NEW-YIJUNSHUN Halloween Pumpkin Costume Adults Women Halloween Pumpkin Adults Fancy Dress with Pumpkin Socks Earings Glasses Bag for Women Adult Pumpkin Costume Outfit

NEW-YIJUNSHUN£11.351 rev

10mo ago

Ryfpdml 6 PCS Halloween Pumpkin Costume Adults Women Pumpkin Adults Fancy Dress Womens Halloween Outfits with Pumpkin hat Socks Hand Bag Glasses Earrings (C)

Ryfpdml£10.213 rev

11mo ago

LYSINK Women Halloween Pajamas Lounge Set Pumpkin/Skull Print Long Sleeve Tops and Shorts 2 Piece Loungewear Outfits (Ba Yellow S)

LYSINK£12.440 rev

11mo ago

PENGMAI Adult Onesie Pumpkin Costume Pajamas Unisex Cosplay Animal Sleepwear Halloween Jumpsuit for Men Women

PENGMAI£16.047 rev

1y ago

CharmBurst 3-piece Pumpkin Costume Set for Ladies Orange Pumpkin Cape with Hat and Pumpkin Bag Halloween Pumpkin Costume for Children with Accessories Party Decoration

CharmBurst£5.902 rev

1y ago

What buyers say about pumpkin costume

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience67%

“Great fun”

Quality-Overall17%

“Well made”

Ease Of Use17%

“Well made easy to wear”

What buyers complain about

Portability33%

“But couldnt really move in it”

Size-Overall33%

“A little smaller than suggested in sizing had to return”

Inflation/Deflation17%

“Product did deflate”

Durability17%

“Didnt last more then one wear”

Top return reasons