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Psp

Fail

Buyers convert on only 0.4% of searches, so Psp is a Fail.

Flapen Score
35
35 / 100
Ranks 1,375 of 1,773 Toys & Games niches · −9 vs the category median of 44
Market size
£56K/yr256K searches / yr
90-day growth
-10.5%search demand this quarter
Competition
84%top-5 click share · 7 brands · 8 sellers

Flapen Score

Psp against its category

The dotted line is the Toys & Games average. Past it, Psp is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Psp market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Psp 256K times last year and spent an estimated £56K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
256K
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
0.4%
Market size, estimated
£56Ka year
Peak month
December2.4× the quietest month
Top search term
psp184K searches a year

02 · Price

A sale here is worth £59.08.

Listings sell for £59.08 on average, from £30.94 to £167.03. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £59.08 that is £0 to £6K a year per listing.

Average price
£59.08inside the $15 to $100 sweet spot
Price range
£30.94–£167.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
3.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 37.1% of listings are out of stock. The average listing ranks #173 within Electronic Toys. It carries 18 reviews at 3.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
80%
Out of stock, average day
37.1%
Average rank
#173in Electronic Toys
Average rating
3.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
18per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Psp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£34K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

8

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

2%

  • Airuidas51%
  • YHFITN21%
  • Generic14%
  • Fsjun5%
  • SPORTARC4%
  • Bathgate3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Psp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Prime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Psp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • psp184K/yr
  • psp console57K/yr
  • psp consoles games & accessories7K/yr
  • sony psp console8K/yr

Reviews and returns

What reviews say buyers love and hate about Psp

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%−0.26

Cheap

Absolute dogshit

Rubbish

Functionality-Overall15%−0.31

Wont power on

This thing isn't working

Absolute rubbish didn't work

Value For Money15%+1.21

Seriously overpriced

.perhaps a bit pricey for the hardware specs - screen size/ formfactor

Waste of money

Audio Quality10%−0.13

however the sound is not very good

music's a little tinny through the built in speakers

Instructions/User Manual/Troubleshooting8%−0.16

Disappointed no instructions

Love

Value For Money23%+1.21

Cheap price

good value for money

Well worth the money

Fun/Entertainment Experience18%+1.32

It's so much fun to play

it keeps me entertained for quite a long time when I have free time

Great little device full of nostalgia & fun

Ease Of Use16%+0.94

easy to use

A lot easier to use than some of the dearer consoles

Quality-Overall11%−0.26

The graphics are great

Good product

Overall it's pretty good

Charging6%+0.21

Easy to use and charge etc

Return

3.2% Return rate 6% Fixable by listing

Functionality-Overall42%▂▁▆▇▄█

Wont power on

This thing isn't working

Absolute rubbish didn't work

Charging10%▁▁▅█▆▁

Wont power on

Quality-Overall9%▁▁▆▁▁█

Cheap

Absolute dogshit

Rubbish

Defective Material/Parts6%█▁▁▁▁▁
Advertised Vs Actual Product6%▁█▃▁▁▂

FAQ

Common Psp questions

Answered from the same tracked data.