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Prisoner Costume

weak search conversion (0.9%) — Prisoner Costume doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 19Growth 20Conversion 12Competition 58Returns 42Price range 63Avg price 52Brand share 76Review moat 74Quality gap 95
This niche Category average

Is Prisoner Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Prisoner Costume is a £76K/yr Amazon United Kingdom market (665K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.

Prisoner Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.3% over the last 90 days and 0.9% of searches end in a purchase.

£76K

revenue / yr

Units sold / yr13K
Search volume / yr-10.3%665K
Conversion rate0.9%
Avg price£12.29

Who owns the niche?

The top 5 brands hold 59% of demand, so 41% of the market is open.

41%

open market share

Brands · sellers20 · 59
Top-5 product click share50%
Open market41%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement62%
New entrants (1y)4· 0 succeeded
Avg rating4.0★
Avg reviews527

Top Prisoner Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

£0£8K£15K£23K£30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 rising

Sellers

59

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

35%

  • HENBRANDT22%
  • I LOVE FANCY DRESS10%
  • 3M10%
  • Smiffys9%
  • BSBUY7%
  • Wicked Costumes7%

Prisoner Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume665KCVR0.9%Products26Brands20Top 5 Brands59%OOS Rate0.0%Rating4.0★Reviews527Avg BSR#1,912
175K125KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 30.8×

Top Prisoner Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • prisoners79K/yr
  • prisoner51K/yr
  • prisoner costume274K/yr
  • orange jumpsuit48K/yr
  • prison jumpsuit11K/yr
  • convict costume15K/yr
  • orange boiler suit9K/yr
  • orange prison jumpsuit13K/yr
  • prisoner outfit27K/yr
  • prisoner fancy dress12K/yr

What reviews say buyers love and hate about Prisoner Costume

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Value For Money53%

Great costume for the price

Durability3%

it held up well during use

Comfort-Overall3%

comfortable to wear for several hours

Quality-Overall3%

Good quality costume, nice and bright

Weight Light3%

The jumpsuit is lightweight

What buyers complain about

74% of reviews
Thickness22%

Thin material

Hard Feel20%

Item is not soft as described

Durability20%

Literally fell apart

Material Quality12%

Thin material

Prisoner Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

3.6%

Return rate

67%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
64%
2Quality-Overall
13%
3Material Quality
7%
4Thin
5%
5Water Resistance
2%

Common Prisoner Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Prisoner Costume 47/100 on Amazon United Kingdom — Skip it. The niche generates £76K/yr across 26 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -10.3% over the last 90 days.
Search demand for Prisoner Costume on Amazon United Kingdom peaks in Oct–Nov, where the busiest month runs 30.8× the quietest.