Is prisoner costume profitable to sell on Amazon United Kingdom?

The niche generates £76K/yr across 26 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Skip it (47/100).

How competitive is the prisoner costume niche?

20 brands and 59 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in prisoner costume?

Top complaints mined from reviews: Thickness, Hard Feel, Durability. The return rate is 3.6%.

When does demand for prisoner costume peak?

Demand peaks in Oct–Nov; the busiest month runs 30.8× the quietest.

What does it cost to enter the prisoner costume niche?

Listings span £5.31–£31.83; the average listing price is £12.29 (sweet spot $15–$100). The average incumbent carries 527 reviews — the moat a new listing must climb.

prisoner costume

Skip it

Weak search conversion (0.9%) — this niche doesn't clear our bar today.

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Brand share

Great59%

top-5 brand share — no brand owns this niche

Review moat

Good526.96

avg incumbent reviews — the moat a new listing must climb

Price range

Good£5.31–£31.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Avg price

Good£12.29

avg listing price — sweet spot $15–$100

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Growth

Bad-10.3%

90-day search growth — must beat 0% to launch

Market size

Bad£76K

£76K/yr · 665K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, prisoner costume is a £76K/yr Amazon United Kingdom market (665K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

prisoner costume market data

Units sold / yr: 10K–13K; avg 750–1,000/product
Revenue / yr: £123K–£154K; units × avg price
Conversion rate: 0.9%
Avg BSR: #1,912
Page quality: 0%
Prime: 92%
Sponsored: 62%
Out of stock: 0.0%
Avg brand age: 41 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

35%

HENBRANDT22%
I LOVE FANCY DRESS10%
3M10%
Smiffys9%
BSBUY7%
Wicked Costumes7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 30.8×

Open Trend

Top prisoner costume search terms

prisoners79K/yr +16.3%0.0% conv.
prisoner51K/yr +52.3%0.1% conv.
prisoner costume274K/yr -36.9%1.5% conv.
orange jumpsuit48K/yr -61.7%1.2% conv.
prison jumpsuit11K/yr +92.6%1.6% conv.
convict costume15K/yr -3.9%1.8% conv.
orange boiler suit9K/yr -55.0%0.6% conv.
orange prison jumpsuit13K/yr -40.3%2.0% conv.
prisoner outfit27K/yr -33.4%2.0% conv.
prisoner fancy dress12K/yr -18.3%0.6% conv.

All search terms

Top prisoner costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HENBRANDT Adult Mens Orange Prison Jumpsuit Fancy Dress Costume Convict Boiler Suit Prisoner Overalls Jail Jump Suit Dress Up Outfit One Size Mens Fancy Dress Costume

HENBRANDT£9.283.8★1,127 rev

3M Protective Coverall Orange 4515-O-L

3M£5.434.1★2,795 rev

Smiffys Escaped Prisoner Costume Orange L - Size 42-44

Smiffys£9.224.0★1,553 rev

HENBRANDT Classic Orange Prisoner Overall Jumpsuit Boiler Suit Convict Prison Inmate Fancy Dress Costume Outfit

I LOVE FANCY DRESS£10.143.9★864 rev

Dzorim Orange Prisoner Costume Prison Jumpsuit Convict Suit Costume Jail Onesie Men Fancy Dress Mens Orange Prisoner Outfit Overalls

Dzorim£16.484.4★84 rev

Newest

by launch date

DHNDO Prisoner Jumpsuit Costume Women Men 6Pcs Orange Prison Jail Inmate Halloween Costume Cosplay Outfit Carnival Easter (M)

DHNDO£15.400 rev

4mo ago

XJGQZ Adult Prisoner Costume Orange Prison Jumpsuit Convict Suit for Men Women Jail Costume Onesie Fancy Dress for Carnival Halloween

XJGQZ£14.223 rev

8mo ago

StockStore Adult Prison Orange Jumpsuit Costume With Handcuffs Adult Inmate Costume Men Orange Overalls Prisoner Jumpsuit Men and One Size Prisoner Halloween Overalls

StockStore£12.2820 rev

10mo ago

BSBUY Adult Prisoner Costume Mens Orange Prison Jumpsuit Fancy Dress Costume Convict Boiler Suit Prisoner Attire Outfit Inmate Overalls Orange Prisoner Uniform Women for Halloween Parties Cosplay(XL)

BSBUY£9.0199 rev

1y ago

BSBUY Adult Prisoner Costume Mens Black and White Prison Uniform Prison Jumpsuit Fancy Dress Costume Striped Jail Break Dress Up Outfit Halloween Jailbird Costume Convict Boiler Suit Overall(XL)

BSBUY£7.9433 rev

1y ago

What buyers say about prisoner costume

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money53%

“Great costume for the price”

Durability3%

“it held up well during use”

Comfort-Overall3%

“comfortable to wear for several hours”

Quality-Overall3%

“Good quality costume, nice and bright”

Weight Light3%

“The jumpsuit is lightweight”

Advertised Vs Actual Product3%

“Overall, this is a fun and affordable costume set that delivers exactly what it promises”

Color3%

“The bright orange color gives it the classic prisoner look”

Size-Overall3%

“the fit was generally true to the size chart”

What buyers complain about

Thickness22%

“Thin material”

Hard Feel20%

“Item is not soft as described”

Durability20%

“Literally fell apart”

Material Quality12%

“Thin material”

Top return reasons

Size-Overall64%

Quality-Overall13%

Material Quality7%

Thin5%

Water Resistance2%

Product Condition2%

Zipper Quality1%

Length1%

Design-Overall1%

Shape/Style1%

Common questions

Is prisoner costume profitable to sell on Amazon United Kingdom?: The niche generates £76K/yr across 26 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Skip it (47/100).
How competitive is the prisoner costume niche?: 20 brands and 59 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in prisoner costume?: Top complaints mined from reviews: Thickness, Hard Feel, Durability. The return rate is 3.6%.
When does demand for prisoner costume peak?: Demand peaks in Oct–Nov; the busiest month runs 30.8× the quietest.
What does it cost to enter the prisoner costume niche?: Listings span £5.31–£31.83; the average listing price is £12.29 (sweet spot $15–$100). The average incumbent carries 527 reviews — the moat a new listing must climb.