Prisoner Costume

Shoppers searched for this 665K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months

665K

Growth, 90 days vs prior 90

-10.3%

Conversion, latest week

0.9%

Market size, estimated

£76Ka year

Peak month

October30.8× the quietest month

Top search term

prisoners79K searches a year

Listings sell for £12.29 on average, from £5.31 to £31.83. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £12.29 that is £9K to £12K a year per listing.

Average price

£12.29under the $15 to $100 sweet spot

Price range

£5.31–£31.83

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

750–1,000

Revenue per listing a year

£9K–£12K

Returns

3.6%of orders · Amazon United Kingdom median 0.6%

62% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,912 within Fancy Dress. It carries 527 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

92%

Out of stock, average day

0.0%

Average rank

#1,912in Fancy Dress

Average rating

4.00 starsAmazon United Kingdom average 4.36 stars

Average reviews

527per listing

Listings tracked

26

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months