Princess Castle
FailShoppers spend only $25K a year here, so Princess Castle is a Fail.
- Flapen Score
- 32 / 100Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 4432
- Market size
- £25K/yr62K searches / yr
- 90-day growth
- -36.4%search demand this quarter
- Competition
- 65%top-5 click share · 7 brands · 219 sellers
Flapen Score
Princess Castle against its category
The dotted line is the Toys & Games average. Past it, Princess Castle is stronger. Inside it, weaker.
Market
The Princess Castle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Princess Castle 62K times last year and spent an estimated £25K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -36.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.
- Searches, last 12 months
- 62K
- Growth, 90 days vs prior 90
- -36.4%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £25Ka year
- Peak month
- December4.3× the quietest month
- Top search term
- princess castle25K searches a year
02 · Price
A sale here is worth £55.32.
Listings sell for £55.32 on average, from £13.22 to £398.75. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £55.32 that is £0 to £6K a year per listing.
- Average price
- £55.32inside the $15 to $100 sweet spot
- Price range
- £13.22–£398.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£6K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #665 within Building & Construction Toys. It carries 572 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 89%
- Out of stock, average day
- 1.0%
- Average rank
- #665in Building & Construction Toys
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 572per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Princess Castle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mattel Disney Princess Ultimate Castle 4 Ft Tall w/ Lights & Sounds
- Price
- £103.58
- Rating
- 4.6/5
- Reviews
- 1,142
- Age
- 3y ago
Mattel Disney Princess Pet Castle Playset 2+ Ft Tall
- Price
- £29.81
- Rating
- 4.6/5
- Reviews
- 300
- Age
- 1y ago
Mattel Disney Princess Carriage to Castle Transforming Playset
- Price
- £21.83
- Rating
- 4.7/5
- Reviews
- 1,229
- Age
- 2y ago
Mattel Disney Princess Ariels Land & Sea Castle Includes Ariel Doll with Red Hair and Colour-Changing Mermaid Fin Flounder Pet Pool 10 Doll Accessories Toys for Ages 3 and Up Playset HLW95
- Price
- £21.82
- Rating
- 4.6/5
- Reviews
- 752
- Age
- 3y ago
Mattel Disney Princess Belle Storytime Stackers Doll House Playset
- Price
- £15.13
- Rating
- 4.8/5
- Reviews
- 141
- Age
- 1y ago
Trending
90-day click momentum
LEGO | Disney Princess Cinderella Animal Friends Castle Toy - Educational Set w/Mini Doll & 4 Animal Figures - Birthday Gift for 4+ Year Old Girls & Fans - 43283
- Price
- £20.78
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 1mo ago
Mattel Disney Princess Belle Storytime Stackers Doll House Playset
- Price
- £15.13
- Rating
- 4.8/5
- Reviews
- 141
- Age
- 1y ago
Mattel Disney Frozen Toys Elsa Stackable Castle Doll House Playset with Small Doll and 8 Pieces Inspired by the Disney Frozen Movies Kids Travel Toys and Gifts HLX01
- Price
- £22.37
- Rating
- 4.3/5
- Reviews
- 1,106
- Age
- 3y ago
Mattel Disney Frozen Storytime Stackers Anna Arendelle Castle
- Price
- £15.14
- Rating
- 4.7/5
- Reviews
- 1,181
- Age
- 1y ago
LEGO 71040 The Disney Cinderella Castle Buildable Castle Toy Set with Mickey & Minnie Mouse Daisy and Donald Duck plus Tinkerbell Minifigures
- Price
- £398.75
- Rating
- 4.7/5
- Reviews
- 555
- Age
- 9y ago
Newest
by launch dateLEGO | Disney Princess Cinderella Animal Friends Castle Toy - Educational Set w/Mini Doll & 4 Animal Figures - Birthday Gift for 4+ Year Old Girls & Fans - 43283
- Price
- £20.78
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 1mo ago
koolbitz Large Light Up Princess Castle Playset - Set of 13 PCs Musical Doll House with Furniture Figures & Opening Doors - Creative Imaginative Play Toy for Girls and Boys 3-6 Years
- Price
- £13.84
- Rating
- 3.8/5
- Reviews
- 85
- Age
- 3mo ago
Mattel Disney Frozen Elsa Ice Castle Playset 2.5+ Ft Tall
- Price
- £64.42
- Rating
- 4.7/5
- Reviews
- 553
- Age
- 12mo ago
Vinbosion Princess Castle Building Blocks Ocean Building Toy with Slide Blocks Gift for Christmas Birthday New Year(752PCS)
- Price
- £15.04
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 1y ago
Mattel Disney Princess Pet Castle Playset 2+ Ft Tall
- Price
- £29.81
- Rating
- 4.6/5
- Reviews
- 300
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
219
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
2%
- Mattel79%
- IKIDSUN5%
- Disney Store4%
- LEGO4%
- Playmobil3%
- Vinbosion2%
- Open — no brand owns it (1 brand, 2%)
Demand
Princess Castle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.3×
Search terms
Top Princess Castle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- princess castle25K/yr
- disney princess castle18K/yr
- disney castle15K/yr
- princess castle playhouse4K/yr
Reviews and returns
What reviews say buyers love and hate about Princess Castle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Misleading
Very misleading first photo
Its a bit misleading it shows all the figures
Not great for the price
Not worth it
Over priced for sure
Bit disappointed with the size
Really easy to break during normal play
Flimsy and small
Really easy to break during normal play
it starts to come apart
Love
a good price
Great value for money
We have a few of these stackers - good value
Great fun
This is a lovely play set
My child absolutely loves it
Everything is well made
Good quality
Great product
Gift for my little girl
Perfect gift for Disney princesses
Stackable mini house 🏠 Great gift 🎁
Description
Return
1.0% Return rate 50% Fixable by listing
Misleading
Very misleading first photo
Its a bit misleading it shows all the figures
Not great for the price
Not worth it
Over priced for sure
Bit disappointed with the size
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Bug Hunting Kits for Children
£112K/yr+112.3%
Toys for 1 Year Old Boys
£1.9M/yr+8.5%
Travel Games
£499K/yr+76.0%
Remote Control Boat
£245K/yr+82.2%
Sand Pit
£246K/yr+75.0%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Princess Castle questions
Answered from the same tracked data.