Pretend Makeup Sets for Girls
FailShoppers spend only $87K a year here, so Pretend Makeup Sets for Girls is a Fail.
- Flapen Score
- 48 / 100Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 4448
- Market size
- £87K/yr155K searches / yr
- 90-day growth
- +7.2%search demand this quarter
- Competition
- 70%top-5 click share · 16 brands · 25 sellers
Flapen Score
Pretend Makeup Sets for Girls against its category
The dotted line is the Toys & Games average. Past it, Pretend Makeup Sets for Girls is stronger. Inside it, weaker.
Market
The Pretend Makeup Sets for Girls market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pretend Makeup Sets for Girls 155K times last year and spent an estimated £87K. The top 5 brands take 71% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
4.0% of searches ended in a purchase last week.
Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.
- Searches, last 12 months
- 155K
- Growth, 90 days vs prior 90
- +7.2%
- Conversion, latest week
- 4.0%
- Market size, estimated
- £87Ka year
- Peak month
- December4.1× the quietest month
- Top search term
- pretend makeup sets for girls48K searches a year
02 · Price
A sale here is worth £13.87.
Listings sell for £13.87 on average, from £6.37 to £25.63. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £13.87 that is £1K to £3K a year per listing.
- Average price
- £13.87under the $15 to $100 sweet spot
- Price range
- £6.37–£25.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #43 within Dress-Up Accessories. It carries 428 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 13.9%
- Average rank
- #43in Dress-Up Accessories
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 428per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 4 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Pretend Makeup Sets for Girls products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pretend Makeup Toy Set - 22 PCS Safe Non-Toxic Fake Make Up Set Cosmetic Beauty Kit Role Play Gift for Little Girls Kids Children Age 3 4 5
- Price
- £15.46
- Rating
- 4.4/5
- Reviews
- 3,014
- Age
- 8mo ago
Pretend Makeup Set for Girls Kids Toys Fake Makeup Games Birthday Gift Toddler Toys for 3 4 5 6 7 8 Princess Purse Childrens Make Up Kit Unicorn Gifts for Girls Make Up Set
- Price
- £11.80
- Rating
- 4.4/5
- Reviews
- 385
- Age
- 1y ago
Aomig Kids Makeup Set Pretend Play Makeup Toys Beauty Set for Girls Non-Toxic Kids Cosmetics 16PCS Princess MakeUp Kit Washable Kids MakeUp Set Girl Toys Christmas Halloween Birthday Makeup Gift
- Price
- £6.37
- Rating
- 3.5/5
- Reviews
- 26
- Age
- 1y ago
LINFUN KIDS Toddlers Pretend Makeup Sets for Girls Gifts 3 Year Olds Kids
- Price
- £14.33
- Rating
- 4.6/5
- Reviews
- 633
- Age
- 5y ago
AUTOMP Kids Makeup Play Set Pretend Makeup Toy with 11 Realistic Accessories Safe & Non-Toxic Role Play Toys for Girls Aged 3+ Educational Gift for Imaginative Play
- Price
- £9.69
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 1y ago
Trending
90-day click momentum
kizplays Makeup Toys for Girls Kids Make up Kit Toy 27 Pieces Real Washable Cosmetic Set Play Makeup Set Gift for 3 4 5 6 7 Years Old
- Price
- £14.51
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Kids Wooden Makeup Sets Toys for Girls 3 4 5 6 Year Old Birthday Presents
- Price
- £25.63
- Rating
- 4.9/5
- Reviews
- 32
- Age
- 4mo ago
Kids Makeup Sets for 3-12 Girl Washable Make up Kit With Mirror & Strap Real Makeup Girl Princess Pretend Play Games Toys Presents Unicorn Girls Toys Gifts Age 3 4 5 6 7 8 9 10 11
- Price
- £10.84
- Rating
- 4.2/5
- Reviews
- 98
- Age
- 4mo ago
Nyrvelle Kids Makeup Set for Girls 11PCS Pretend Play Makeup Toy Kit (Not Real Cosmetics) with Safe & realistic Accessories Role Play Christmas Birthday Gift for Little Girls Age 3+ Black
- Price
- £10.63
- Rating
- 4.6/5
- Reviews
- 38
- Age
- 3mo ago
Hohosunlar Kids Makeup Set for Girls Toy Washable Make Up for Toddlers 3+
- Price
- £15.54
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 4mo ago
Newest
by launch datekizplays Makeup Toys for Girls Kids Make up Kit Toy 27 Pieces Real Washable Cosmetic Set Play Makeup Set Gift for 3 4 5 6 7 Years Old
- Price
- £14.51
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Nyrvelle Kids Makeup Set for Girls 11PCS Pretend Play Makeup Toy Kit (Not Real Cosmetics) with Safe & realistic Accessories Role Play Christmas Birthday Gift for Little Girls Age 3+ Black
- Price
- £10.63
- Rating
- 4.6/5
- Reviews
- 38
- Age
- 3mo ago
Kids Wooden Makeup Sets Toys for Girls 3 4 5 6 Year Old Birthday Presents
- Price
- £25.63
- Rating
- 4.9/5
- Reviews
- 32
- Age
- 4mo ago
Kids Makeup Sets for 3-12 Girl Washable Make up Kit With Mirror & Strap Real Makeup Girl Princess Pretend Play Games Toys Presents Unicorn Girls Toys Gifts Age 3 4 5 6 7 8 9 10 11
- Price
- £10.84
- Rating
- 4.2/5
- Reviews
- 98
- Age
- 4mo ago
Hohosunlar Kids Makeup Set for Girls Toy Washable Make Up for Toddlers 3+
- Price
- £15.54
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
25
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
25%
- Sanlebi31%
- xFFFun19%
- Aomig9%
- AUTOMP6%
- LINFUN KIDS6%
- TMGOT4%
Demand
Pretend Makeup Sets for Girls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.1×
Search terms
Top Pretend Makeup Sets for Girls search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pretend makeup sets for girls48K/yr
- toddler make up set11K/yr
- toy make up set11K/yr
- play makeup for toddlers11K/yr
- fake makeup9K/yr
- pretend makeup set for children10K/yr
- kids pretend makeup sets for girls5K/yr
- pretend makeup8K/yr
- toy makeup5K/yr
- toddler makeup4K/yr
Reviews and returns
What reviews say buyers love and hate about Pretend Makeup Sets for Girls
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Breaks easily
Pieces come apart
probably won't last long in my opinion
Too small
very very small extremely disappointing furvthe price I have two grandaughter one three
It was very small lol
Description and images misleading
Not as described
Returning as not as described
Amazon should have a better quality control process in place
feels cheaply made
Very poor quality
Only thing I noticed is some of the items feel a bit cheap and lightweight
it feels poor quality with the items mostly made from hard plastic that doesn't feel very durable
No cloth bag
Love
Great gift
fun gift idea
Perfect for a gift
Excellent product
A great gift idea that feels good quality
Everything is well well-made
have lots of fun with it
keeps kids entertained
Great toy
Great value
Good value
Great value
Great for imaginative play
Its great for encouraging creativity
Perfect for birthdays or as a fun surprise for kids who love creative play
Return
0.7% Return rate 31% Fixable by listing
Amazon should have a better quality control process in place
feels cheaply made
Very poor quality
Description and images misleading
Not as described
Returning as not as described
Too small
very very small extremely disappointing furvthe price I have two grandaughter one three
It was very small lol
One of the items came broken
It is a little pricey
expensive
high end of the pricing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pretend Makeup Sets for Girls questions
Answered from the same tracked data.