Pranks

Shoppers searched for this 308K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months

308K

Growth, 90 days vs prior 90

-12.4%

Conversion, latest week

2.4%

Market size, estimated

£48Ka year

Peak month

December3.8× the quietest month

Top search term

prank72K searches a year

Listings sell for £6.41 on average, from £2.32 to £16.30. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £6.41 that is £0 to £641 a year per listing.

Average price

£6.41under the $15 to $100 sweet spot

Price range

£2.32–£16.30

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

£0–£641

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

65% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #267 within Novelty & Gag Toys. It carries 402 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

93%

Out of stock, average day

7.2%

Average rank

#267in Novelty & Gag Toys

Average rating

3.99 starsAmazon United Kingdom average 4.36 stars

Average reviews

402per listing

Listings tracked

60

12 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

1Amazon's first-year sales bar

Average brand age

33 months