Pram Toys

Shoppers searched for this 506K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £175K a year.

Searches, last 12 months

506K

Growth, 90 days vs prior 90

+17.9%

Conversion, latest week

3.1%

Market size, estimated

£175Ka year

Peak month

November1.5× the quietest month

Top search term

pram toys127K searches a year

Listings sell for £11.12 on average, from £4.58 to £24.53. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £11.12 that is £3K to £6K a year per listing.

Average price

£11.12under the $15 to $100 sweet spot

Price range

£4.58–£24.53

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

£3K–£6K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #38 within Baby & Toddler Toys. It carries 2,984 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#38in Baby & Toddler Toys

Average rating

4.57 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,984per listing

Listings tracked

38

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

36 months