Pou
FailPrices span $5.78–$11.32, mostly outside the sweet spot, so Pou is a Fail.
- Flapen Score
- 26 / 100Ranks 1,725 of 1,773 Toys & Games niches · −18 vs the category median of 4426
- Market size
- £3K/yr33K searches / yr
- 90-day growth
- -9.5%search demand this quarter
- Competition
- 86%top-5 click share · 6 brands · 8 sellers
Flapen Score
Pou against its category
The dotted line is the Toys & Games average. Past it, Pou is stronger. Inside it, weaker.
Market
The Pou market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pou 33K times last year and spent an estimated £3K. The top 5 brands take 96% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 26 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3K a year.
- Searches, last 12 months
- 33K
- Growth, 90 days vs prior 90
- -9.5%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £3Ka year
- Peak month
- August2.9× the quietest month
- Top search term
- pou28K searches a year
02 · Price
A sale here is worth £7.71.
Listings sell for £7.71 on average, from £5.78 to £11.32. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £7.71 that is £0 to £771 a year per listing.
- Average price
- £7.71under the $15 to $100 sweet spot
- Price range
- £5.78–£11.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£771
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
22% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #4,356 within Soft Toys. It carries 29 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 22%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #4,356in Soft Toys
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 29per listing
- Listings tracked
- 9
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Pou products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
25cm Alien Plush Toy Cute Stuffed Animal Game Figure Soft Kawaii Doll
- Price
- £7.32
- Rating
- 4.6/5
- Reviews
- 168
- Age
- 2y ago

Alien Pou Plush Toy 22cm Kawaii Alien Stuffed Plush Doll Game Plush Animal Pou Doll Alien Plushie Stuffed Animal for Girl Boy Childrens Gift
- Price
- £8.44
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 2y ago

22cm Pou Plush Alien Pou Plush Toy - My Pet Alien Plush Toy Alien Plushie Stuffed Cute Animal Doll Fun Doll Game Toy Gift for Girls Boys
- Price
- £7.01
- Rating
- 4.5/5
- Reviews
- 7
- Age
- 2y ago

9inch Alien Pou Plush Toy My Pet Alien Stuffed Plushie Alien Plush Doll Cute Animal Doll Plushie Stuffed Animal Doll for Fans Gift Cute Kawaii Animal Doll Fun Doll Game Toy
- Price
- £5.78
- Rating
- 4.1/5
- Reviews
- 22
- Age
- 2y ago

Gurtt Pou Plush Alien Filled Key Ring Filled Cartoon Keyring Anime Figures Pendant Bags Accessories Birthday Gifts Key Ring Yellow
- Price
- £6.05
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
Trending
estimated 90-day click momentum
Hopzab Cute Alien Plush Toy Soft Stuffed Animal Doll Comfortable Cuddly Companion Desktop Decoration 15cm Brown
- Price
- £6.96
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Gurtt Pou Plush Alien Filled Key Ring Filled Cartoon Keyring Anime Figures Pendant Bags Accessories Birthday Gifts Key Ring Yellow
- Price
- £6.05
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

40cm Alien Pou Plush Toy Alien Pou Stuffed Animal Pillow Doll Cartoon Big Eye Alien Anime Plush Figure Toy for Girl Boy Childrens Gift (Black Mouth)
- Price
- £10.37
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago

40cm Alien Pou Plush Toy Alien Pou Stuffed Animal Pillow Doll Cartoon Big Eye Alien Anime Plush Figure Toy for Girl Boy Childrens Gift (Red Mouth)
- Price
- £11.32
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago

25cm Alien Plush Toy Cute Stuffed Animal Game Figure Soft Kawaii Doll
- Price
- £7.32
- Rating
- 4.6/5
- Reviews
- 168
- Age
- 2y ago
Newest
by launch date
Hopzab Cute Alien Plush Toy Soft Stuffed Animal Doll Comfortable Cuddly Companion Desktop Decoration 15cm Brown
- Price
- £6.96
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Gurtt Pou Plush Alien Filled Key Ring Filled Cartoon Keyring Anime Figures Pendant Bags Accessories Birthday Gifts Key Ring Yellow
- Price
- £6.05
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

40cm Alien Pou Plush Toy Alien Pou Stuffed Animal Pillow Doll Cartoon Big Eye Alien Anime Plush Figure Toy for Girl Boy Childrens Gift (Red Mouth)
- Price
- £11.32
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago

40cm Alien Pou Plush Toy Alien Pou Stuffed Animal Pillow Doll Cartoon Big Eye Alien Anime Plush Figure Toy for Girl Boy Childrens Gift (Black Mouth)
- Price
- £10.37
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago

25cm Alien Plush Toy Cute Stuffed Animal Game Figure Soft Kawaii Doll
- Price
- £7.32
- Rating
- 4.6/5
- Reviews
- 168
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
8
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
86%
Top 20: 100%
Open market
0%
- OUKEYI37%
- FAST-FX26%
- Maomoto14%
- eamve12%
- Gurtt7%
- Hopzab4%
Demand
Pou search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Pou search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pou28K/yr
- pou plush4K/yr
- pou teddy1K/yr
Reviews and returns
What reviews say buyers love and hate about Pou
We read the reviews and the return reasons for every product selling here.
“Kid loves it good quality and soft”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
6 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pou questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









