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Pou

Fail

Prices span $5.78–$11.32, mostly outside the sweet spot, so Pou is a Fail.

Flapen Score
26
26 / 100
Ranks 1,725 of 1,773 Toys & Games niches · −18 vs the category median of 44
Market size
£3K/yr33K searches / yr
90-day growth
-9.5%search demand this quarter
Competition
86%top-5 click share · 6 brands · 8 sellers

Flapen Score

Pou against its category

The dotted line is the Toys & Games average. Past it, Pou is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pou market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pou 33K times last year and spent an estimated £3K. The top 5 brands take 96% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 26 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
1.1%
Market size, estimated
£3Ka year
Peak month
August2.9× the quietest month
Top search term
pou28K searches a year

02 · Price

A sale here is worth £7.71.

Listings sell for £7.71 on average, from £5.78 to £11.32. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £7.71 that is £0 to £771 a year per listing.

Average price
£7.71under the $15 to $100 sweet spot
Price range
£5.78–£11.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£771
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #4,356 within Soft Toys. It carries 29 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#4,356in Soft Toys
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
29per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Pou products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£292£584£877£1K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

6 flat

Sellers

8

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • OUKEYI37%
  • FAST-FX26%
  • Maomoto14%
  • eamve12%
  • Gurtt7%
  • Hopzab4%

Demand

Pou search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Pou search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pou28K/yr
  • pou plush4K/yr
  • pou teddy1K/yr

Reviews and returns

What reviews say buyers love and hate about Pou

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Soft Feel50%

Kid loves it good quality and soft

Quality-Overall25%

Brilliant quality

Great quality

Advertised Vs Actual Product25%

Looks like image shown

Return

0.5% Return rate 21% Fixable by listing

Quality-Overall57%▁██▅▁█
Advertised Vs Actual Product21%▁▁▁█▅▁
Stretchability/Expandability/Elasticity7%▁▁▁▁█▁
Smell7%▁▁▁▁█▁
Hard Feel7%▁▁▁▁█▁

FAQ

Common Pou questions

Answered from the same tracked data.