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Potion Making Kit Children

Maybe

Returns run at only 0.5% of orders. But prices span $8.01–$17.22, mostly outside the sweet spot, so Potion Making Kit Children is a Maybe.

Flapen Score
55
55 / 100
Top 16% of 1,773 Toys & Games niches · +11 vs the category median of 44
Market size
£231K/yr352K searches / yr
90-day growth
+23.3%search demand this quarter
Competition
56%top-5 click share · 17 brands · 31 sellers

Flapen Score

Potion Making Kit Children against its category

The dotted line is the Toys & Games average. Past it, Potion Making Kit Children is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Potion Making Kit Children market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Potion Making Kit Children 352K times last year and spent an estimated £231K. The top 5 brands take 61% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 352K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £231K a year.

Searches, last 12 months
352K
Growth, 90 days vs prior 90
+23.3%
Conversion, latest week
5.1%
Market size, estimated
£231Ka year
Peak month
December3.5× the quietest month
Top search term
potion making kit children132K searches a year

02 · Price

A sale here is worth £12.91.

Listings sell for £12.91 on average, from £8.01 to £17.22. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £12.91 that is £10K to £13K a year per listing.

Average price
£12.91under the $15 to $100 sweet spot
Price range
£8.01–£17.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£10K–£13K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #115 within Arts & Crafts. It carries 677 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.4%
Average rank
#115in Arts & Crafts
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
677per listing
Listings tracked
24

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Potion Making Kit Children products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£28K£37K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

31

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

31%

  • Veopoko17%
  • Grriopi14%
  • Mostof11%
  • Subtail10%
  • EUTOYZ9%
  • JOPSHEEN8%

Demand

Potion Making Kit Children search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Potion Making Kit Children search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • potion making kit children132K/yr
  • potion kit25K/yr
  • potions kit for kids32K/yr
  • potion making kit25K/yr
  • kids potion making kit18K/yr
  • fairy potions kit for kids15K/yr
  • potion making15K/yr
  • potions13K/yr
  • magic potions kit for girls15K/yr
  • potion kits for kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Potion Making Kit Children

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money23%−0.01

I've just seen that it's fine up by nearly £5 which is insane

Over priced

It is quite pricey

Size-Overall19%−0.03

small

Smaller than I expected

Thought it might have been a tad bigger

Color12%−0.03

colours not right

Be aware the dye can stain on skin

Instructions/User Manual/Troubleshooting8%−0.06

Instructions are not fully informative

Natural Resource Wastage8%−0.07

Waste of money

Love

Fun/Entertainment Experience44%+0.54

Great toy

Fantastic fun

Amazing magical fun

Gifting Purpose18%+2.30

A nice gift

Good gift

its a great gift idea too

Quality-Overall8%+0.38

High quality potion bottles

Great price and quality

Good product

Value For Money5%−0.01

Reasonable price

value is brilliant

good value for money

Ease Of Use5%

Ease of use

its straightforward overall

it is easy to follow

Return

0.5% Return rate 16% Fixable by listing

Gifting Purpose39%█▃▄▅▃▃
Size-Overall11%▁█▂▄▃▁

small

Smaller than I expected

Thought it might have been a tad bigger

Value For Money9%▁▄▃▂█▄

I've just seen that it's fine up by nearly £5 which is insane

Over priced

It is quite pricey

Leak-Proof7%▁█▁▁▃▄

Up to find they leak

Defective Material/Parts7%▁▁█▆▁▁

FAQ

Common Potion Making Kit Children questions

Answered from the same tracked data.