Is potion making kit children profitable to sell on Amazon United Kingdom?

The niche generates £231K/yr across 24 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +23.3%. Flapen's verdict: Worth a look (55/100).

How competitive is the potion making kit children niche?

17 brands and 31 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in potion making kit children?

Top complaints mined from reviews: Value For Money, Size-Overall, Color. The return rate is 0.5%.

When does demand for potion making kit children peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 3.5× the quietest.

What does it cost to enter the potion making kit children niche?

Listings span £8.01–£17.22; the average listing price is £12.91 (sweet spot $15–$100). The average incumbent carries 677 reviews — the moat a new listing must climb.

potion making kit children

Worth a look

Shows low returns (0.5%), but prices mostly outside the sweet spot ($8.01–$17.22) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Review moat

Good676.5

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Avg price

Good£12.91

avg listing price — sweet spot $15–$100

Growth

Good+23.3%

90-day search growth — must beat 0% to launch

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£231K

£231K/yr · 352K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Price range

Bad£8.01–£17.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, potion making kit children is a £231K/yr Amazon United Kingdom market (352K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

potion making kit children market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: £194K–£258K; units × avg price
Conversion rate: 5.1%
Avg BSR: #115
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 7.4%
Avg brand age: 29 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

31%

Veopoko17%
Grriopi14%
Mostof11%
Subtail10%
EUTOYZ9%
JOPSHEEN8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +23.3% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Open Trend

Top potion making kit children search terms

potion making kit children132K/yr +26.1%5.6% conv.
potion kit25K/yr +41.2%4.3% conv.
potions kit for kids32K/yr +9.1%4.9% conv.
potion making kit25K/yr +18.1%3.7% conv.
kids potion making kit18K/yr +33.6%3.9% conv.
fairy potions kit for kids15K/yr +27.4%8.8% conv.
potion making15K/yr +35.9%2.4% conv.
potions13K/yr +6.7%3.9% conv.
magic potions kit for girls15K/yr +12.0%5.4% conv.
potion kits for kids5K/yr +11.1%4.9% conv.

All search terms

Top potion making kit children products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Veopoko Craft Kits for Kids Potion Making Kit Children Girls Toys Age 6 7 8 9 10 11 Magic Birthday Gifts for 7 8 9 10 11 Year Old Girls Potions Kits for Kids Fairy Toys for 6-12 Year Olds Girl Gifts

Veopoko£12.464.7★465 rev

Grriopi Magical Potion Toys Kit for Girls Ages 6-12 - 20 Potion Toys Craft Kit for Kids Birthday Gifts

Grriopi£12.584.6★111 rev

Subtail Potion Making Kit Children - Craft Kits for Kids - Gifts for 6 7 8 9 10 Year Old Girls - Potions Kits for Kids Girls Toys Age 6 7 8 9 10 - Christmas Halloween Easter Gifts Magic Kid Craft Kit

Subtail£14.184.5★1,826 rev

Craft Kits for Kids Potion Making Kit Children 7 8 9 10 11 Year Old Girl Gifts Girls Toys Age 6 7 8 9 10 11 Surprise Fairy Toys for Girls Gifts for 5-10 Year Old Potions Kit for Kids Birthday Gifts

EUTOYZ£12.224.4★194 rev

Fairy Potions DIY Craft Kit for Kids 20 Wizard Potions & Energy Crystal

Mostof£15.164.6★1,759 rev

Newest

by launch date

Potion Making Kit Children Bath Potions Kit Kids Creative Play Set with Pipettes and Bottles Potion Bottles for Kids Educational Science Activity Potion Kit for Imaginative Play 13 Piece Set for

YcsRnn£8.012 rev

3mo ago

Magic Potions Kit for Kids 26 Mixed Wizard Potion Bottles Mystery Craft Set Christmas Decorations & Birthday Gift for Ages 6-10+ Girls Boys

Tesok£16.95268 rev

6mo ago

Potion Making Kit with Fairy House 20+ Magic Bottle & Lucky Gems

Fairy Potions£17.2283 rev

9mo ago

ZIMPLI - Baff Potions Mix 6 Magical Potions that Fizz Explode and Colour The Water Science & Educational Bath Bombs Experiment Kit Birthday Xmas Gift for Boys & Girls

ZIMPLI£9.8882 rev

10mo ago

Thedttoy Potion Making Kit Children DIY Enchanted Potion House Wooden Dolls House Miniature House Kit Craft Kits for Kids Creative Gift for Magic Fans Girl Age 6+

Thedttoy£14.3519 rev

10mo ago

What buyers say about potion making kit children

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience44%

“Great toy”

Gifting Purpose18%

“A nice gift”

Quality-Overall8%

“High quality potion bottles”

Value For Money5%

“Reasonable price”

Ease Of Use5%

“Ease of use”

Advertised Vs Actual Product4%

“It genuinely delivers on the marketing promises”

Smell2%

“Doesn't have an overly strong scent which is quite good”

Safety Standards2%

“Safe for children”

Instructions/User Manual/Troubleshooting2%

“with clear instructions”

Noise Level1%

“keeps the kids quiet”

What buyers complain about

Value For Money23%

“I've just seen that it's fine up by nearly £5 which is insane”

Size-Overall19%

“small”

Color12%

“colours not right”

Instructions/User Manual/Troubleshooting8%

“Instructions are not fully informative”

Natural Resource Wastage8%

“Waste of money”

Ease Of Use8%

“It's extremely difficult to open the lid”

Leak-Proof4%

“Up to find they leak”

Brightness/Shine/Glow4%

“The glitters were really hard to open”

Ease Of Cleaning4%

“then its messy trying to remove”

Top return reasons

Gifting Purpose39%

Size-Overall11%

Value For Money9%

Leak-Proof7%

Defective Material/Parts7%

Quality-Overall6%

Functionality-Overall5%