portapuzzle
Skip itSoft demand (-55.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£22.24avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great£9.91–£37.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,975avg incumbent reviews — the moat a new listing must climb
Market size
Bad£45K£45K/yr · 49K searches
Competition
Bad96%top-5 click share — a locked-up shelf
Growth
Bad-55.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, portapuzzle is a £45K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
portapuzzle market data
- Units sold / yr
- 3K–3K
- avg 250–500/product
- Revenue / yr
- £56K–£67K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #24
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 28 months
- Avg seller age
- 206 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- PORTA PUZZLE94%
- Ravensburger2%
- Becko US2%
- Jaques of London2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -55.4% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 8.3×
Top portapuzzle search terms
- portapuzzle20K/yr
- porta puzzle11K/yr
- porta puzzle board 10007K/yr
- portapuzzle deluxe 10007K/yr
- porta puzzle board4K/yr
- portapuzzle board for 1000 piece jigsaw puzzles462/yr
Top portapuzzle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PORTA PUZZLE Original - 1000 Piece Puzzle Mat Board 2 Sorters & Organisers
PORTA PUZZLE£19.474.6★10,249 rev
PORTA PUZZLE Deluxe - Portable Jigsaw Puzzle Board for 500 to 1000 Pieces
PORTA PUZZLE£23.844.7★6,625 rev
PORTA PUZZLE - Large Puzzle Board for up to 1000 Piece Puzzles
PORTA PUZZLE£12.824.3★5,279 rev
PORTA PUZZLE Comfort - Portable Jigsaw Puzzle Board with Adjustable Angle
PORTA PUZZLE£21.264.0★176 rev
Ravensburger Jigsaw Puzzle Board - Portable Foldable Puzzle Accessory with Storage- For 500 & 1000 Piece Puzzles
Ravensburger£9.914.4★1,601 rev
Newest
by launch datePORTA PUZZLE Comfort - Portable Jigsaw Puzzle Board with Adjustable Angle
PORTA PUZZLE£21.26176 rev
Becko US Jigsaw Puzzle Board Portable Puzzle Case Puzzle Storage Saver Non-Slip Surface for Up to 1000 Pieces (Khaki)
Becko US£30.701,064 rev
Jaques of London Premium Jigsaw Board for 1000 Pieces | Removable Puzzle Mats | Portable Jigsaw Puzzle Storage with Strong Velcro Fastening | Since 1795
Jaques of London£37.652,831 rev
PORTA PUZZLE - Large Puzzle Board for up to 1000 Piece Puzzles
PORTA PUZZLE£12.825,279 rev
Ravensburger Jigsaw Puzzle Board - Portable Foldable Puzzle Accessory with Storage- For 500 & 1000 Piece Puzzles
Ravensburger£9.911,601 rev
Trending
90-day click momentumBecko US Jigsaw Puzzle Board Portable Puzzle Case Puzzle Storage Saver Non-Slip Surface for Up to 1000 Pieces (Khaki)
Becko US£30.704.6★
Ravensburger Jigsaw Puzzle Board - Portable Foldable Puzzle Accessory with Storage- For 500 & 1000 Piece Puzzles
Ravensburger£9.914.4★
Jaques of London Premium Jigsaw Board for 1000 Pieces | Removable Puzzle Mats | Portable Jigsaw Puzzle Storage with Strong Velcro Fastening | Since 1795
Jaques of London£37.654.6★
PORTA PUZZLE Deluxe - Portable Jigsaw Puzzle Board for 500 to 1000 Pieces
PORTA PUZZLE£23.844.7★
PORTA PUZZLE Original - 1000 Piece Puzzle Mat Board 2 Sorters & Organisers
PORTA PUZZLE£19.474.6★
What buyers say about portapuzzle
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“It does it's job”
“great size”
“Not expensive”
“It is quite sturdy”
“Ease of use”
“This allows me to store it away when I need to”
“Love this portable puzzle case just perfect to take my puzzle on holiday”
“made with good quality materials”
“lightweight board”
What buyers complain about
“It is too small, see photo”
“Not the premium quality item it is claimed to be”
“The material on this jigsaw board is very baggy”
“Does not serve its advertised purpose”
“My issue is that the board doesn't hold the pieces very well when put upright”
“Bent badly”
“The massive piece is no good”
“It's an awful, chemical smell, not from the case itself”
“This is a design fault that needs sorting out”
“quite expensive for what it is”
Top return reasons
Common questions
- Is portapuzzle profitable to sell on Amazon United Kingdom?
- The niche generates £45K/yr across 7 tracked products. 90-day search growth is -55.4%. Flapen's verdict: Skip it (31/100).
- How competitive is the portapuzzle niche?
- 4 brands and 41 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in portapuzzle?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 1.5%.
- When does demand for portapuzzle peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 8.3× the quietest.
- What does it cost to enter the portapuzzle niche?
- Listings span £9.91–£37.65; the average listing price is £22.24 (sweet spot $15–$100). The average incumbent carries 3,975 reviews — the moat a new listing must climb.