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Portapuzzle

Fail

Demand is soft, at -55.4% this quarter, so Portapuzzle is a Fail.

Flapen Score
31
31 / 100
Ranks 1,575 of 1,773 Toys & Games niches · −13 vs the category median of 44
Market size
£45K/yr49K searches / yr
90-day growth
-55.4%search demand this quarter
Competition
96%top-5 click share · 4 brands · 41 sellers

Flapen Score

Portapuzzle against its category

The dotted line is the Toys & Games average. Past it, Portapuzzle is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Portapuzzle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Portapuzzle 49K times last year and spent an estimated £45K. All 4 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -55.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-55.4%
Conversion, latest week
4.1%
Market size, estimated
£45Ka year
Peak month
December8.3× the quietest month
Top search term
portapuzzle20K searches a year

02 · Price

A sale here is worth £22.24.

Listings sell for £22.24 on average, from £9.91 to £37.65. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At £22.24 that is £6K to £11K a year per listing.

Average price
£22.24inside the $15 to $100 sweet spot
Price range
£9.91–£37.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
£6K–£11K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Jigsaws & Puzzles. It carries 3,975 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#24in Jigsaws & Puzzles
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,975per listing
Listings tracked
7

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Portapuzzle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£18K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

41

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • PORTA PUZZLE94%
  • Ravensburger2%
  • Becko US2%
  • Jaques of London2%

Demand

Portapuzzle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 8.3×

Search terms

Top Portapuzzle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • portapuzzle20K/yr
  • porta puzzle11K/yr
  • porta puzzle board 10007K/yr
  • portapuzzle deluxe 10007K/yr
  • porta puzzle board4K/yr
  • portapuzzle board for 1000 piece jigsaw puzzles462/yr

Reviews and returns

What reviews say buyers love and hate about Portapuzzle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.07

It is too small, see photo

Not fit for the size stated

huge

Quality-Overall13%+0.50

Not the premium quality item it is claimed to be

Not good quality

Rubbish

Material Quality7%−0.05

The material on this jigsaw board is very baggy

Material Goes bumpy

now the material has gone slack

Advertised Vs Actual Product6%+0.83

Does not serve its advertised purpose

Non slip is a joke of a description

Assembly/Installation6%−0.05

My issue is that the board doesn't hold the pieces very well when put upright

But fiddly to set up and put away

I find it difficult to assemble and disassemble

Love

Quality-Overall25%+0.50

Good quality

Lovely product just what I was looking for

Lovely puzzle board - good quality

Advertised Vs Actual Product11%+0.83

It does it's job

As described

Exactly what I wanted

Size-Overall11%−0.07

great size

I like the fact that it can do different sizes

The board is a great size

Value For Money9%+1.16

Not expensive

Excellent value for money

Good price

Strength9%−0.03

It is quite sturdy

The Velcro closings are quite strong so far

This mat is very sturdy

Return

1.5% Return rate 52% Fixable by listing

Size-Overall39%▅▆▅▇▇█

It is too small, see photo

Not fit for the size stated

huge

Weight Heavy15%▁█▆▇█▆
Defective Material/Parts10%█▄▅▃▃▆

The massive piece is no good

pieces don't hold together

Functionality-Overall6%▆▂▆█▃▂
Advertised Vs Actual Product5%██▅▄▁▃

Does not serve its advertised purpose

Non slip is a joke of a description

FAQ

Common Portapuzzle questions

Answered from the same tracked data.