How competitive is the Portapuzzle niche on Amazon United Kingdom?

4 brands and 41 sellers compete in Portapuzzle on Amazon United Kingdom. The top 5 Portapuzzle products take 96% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Portapuzzle?

Portapuzzle buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Material Quality, the themes mined from the niche's reviews. Its return rate is 1.5%.

What does it cost to enter the Portapuzzle niche?

Portapuzzle sells for £22.24 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £9.91–£37.65. The average incumbent carries 3,975 reviews — the moat a new listing must climb.

Portapuzzle

soft demand (-55.4% this quarter) — Portapuzzle doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Portapuzzle profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Portapuzzle is a £45K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 31/100.

Portapuzzle: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -55.4% over the last 90 days and 4.1% of searches end in a purchase.

£45K

revenue / yr

Units sold / yr3K

Search volume / yr-55.4%49K

Conversion rate4.1%

Avg price£22.24

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 41

Top-5 product click share96%

Open market0%

Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 7 products

Top Portapuzzle products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

PORTA PUZZLE Original - 1000 Piece Puzzle Mat Board 2 Sorters & Organisers

Price: £19.47
Rating: 4.6/5
Reviews: 10,249
Age: 17y ago

PORTA PUZZLE Deluxe - Portable Jigsaw Puzzle Board for 500 to 1000 Pieces

Price: £23.84
Rating: 4.7/5
Reviews: 6,625
Age: 20y ago

PORTA PUZZLE - Large Puzzle Board for up to 1000 Piece Puzzles

Price: £12.82
Rating: 4.3/5
Reviews: 5,279
Age: 10y ago

PORTA PUZZLE Comfort - Portable Jigsaw Puzzle Board with Adjustable Angle

Price: £21.26
Rating: 4.0/5
Reviews: 176
Age: 2y ago

Ravensburger Jigsaw Puzzle Board - Portable Foldable Puzzle Accessory with Storage- For 500 & 1000 Piece Puzzles

Price: £9.91
Rating: 4.4/5
Reviews: 1,601
Age: 10y ago

Newest

by launch date

PORTA PUZZLE Comfort - Portable Jigsaw Puzzle Board with Adjustable Angle

Price: £21.26
Rating: 4.0/5
Reviews: 176
Age: 2y ago

Becko US Jigsaw Puzzle Board Portable Puzzle Case Puzzle Storage Saver Non-Slip Surface for Up to 1000 Pieces (Khaki)

Price: £30.70
Rating: 4.6/5
Reviews: 1,064
Age: 6y ago

Jaques of London Premium Jigsaw Board for 1000 Pieces | Removable Puzzle Mats | Portable Jigsaw Puzzle Storage with Strong Velcro Fastening | Since 1795

Price: £37.65
Rating: 4.6/5
Reviews: 2,831
Age: 7y ago

PORTA PUZZLE - Large Puzzle Board for up to 1000 Piece Puzzles

Price: £12.82
Rating: 4.3/5
Reviews: 5,279
Age: 10y ago

Ravensburger Jigsaw Puzzle Board - Portable Foldable Puzzle Accessory with Storage- For 500 & 1000 Piece Puzzles

Price: £9.91
Rating: 4.4/5
Reviews: 1,601
Age: 10y ago

Competition: brands, sellers & click share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

PORTA PUZZLE94%
Ravensburger2%
Becko US2%
Jaques of London2%

Portapuzzle demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume49KCVR4.1%Products7Brands4Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews3,975Avg BSR#24

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 8.3×

Top Portapuzzle search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

portapuzzle20K/yr -54.1%4.0% conv.
porta puzzle11K/yr -54.1%5.1% conv.
porta puzzle board 10007K/yr -68.8%8.8% conv.
portapuzzle deluxe 10007K/yr -53.6%5.9% conv.
porta puzzle board4K/yr -35.3%6.9% conv.
portapuzzle board for 1000 piece jigsaw puzzles462/yr -68.9%12.1% conv.

What reviews say buyers love and hate about Portapuzzle

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Quality-Overall25%

“Good quality”

Advertised Vs Actual Product11%

“It does it's job”

Size-Overall11%

“great size”

Value For Money9%

“Not expensive”

Strength9%

“It is quite sturdy”

What buyers complain about

78% of reviews

Size-Overall21%

“It is too small, see photo”

Quality-Overall13%

“Not the premium quality item it is claimed to be”

Material Quality7%

“The material on this jigsaw board is very baggy”

Advertised Vs Actual Product6%

“Does not serve its advertised purpose”

Assembly/Installation6%

“My issue is that the board doesn't hold the pieces very well when put upright”

Portapuzzle return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

52%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

39%

2Weight Heavy

15%

3Defective Material/Parts

10%

4Functionality-Overall

5Advertised Vs Actual Product

Common Portapuzzle questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Portapuzzle 31/100 on Amazon United Kingdom — Skip it. The niche generates £45K/yr across 7 tracked products. Search demand moved -55.4% over the last 90 days.