Pop Up Toy

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months

131K

Growth, 90 days vs prior 90

-4.5%

Conversion, latest week

3.9%

Market size, estimated

£53Ka year

Peak month

December2.9× the quietest month

Top search term

pop up toy55K searches a year

Listings sell for £10.21 on average, from £3.34 to £16.17. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £10.21 that is £3K to £5K a year per listing.

Average price

£10.21under the $15 to $100 sweet spot

Price range

£3.34–£16.17

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

£3K–£5K

Returns

1.1%of orders · Amazon United Kingdom median 0.6%

71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #194 within Baby & Toddler Toys. It carries 2,908 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

94%

Out of stock, average day

10.9%

Average rank

#194in Baby & Toddler Toys

Average rating

4.41 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,908per listing

Listings tracked

17

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

36 months