Pop It Game
FailShoppers spend only $16K a year here, so Pop It Game is a Fail.
- Flapen Score
- 39 / 100Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 4439
- Market size
- £16K/yr66K searches / yr
- 90-day growth
- -19.9%search demand this quarter
- Competition
- 56%top-5 click share · 11 brands · 47 sellers
Flapen Score
Pop It Game against its category
The dotted line is the Toys & Games average. Past it, Pop It Game is stronger. Inside it, weaker.
Market
The Pop It Game market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pop It Game 66K times last year and spent an estimated £16K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
2.9% of searches ended in a purchase last week.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- -19.9%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £16Ka year
- Peak month
- December6.8× the quietest month
- Top search term
- pop it game18K searches a year
02 · Price
A sale here is worth £8.40.
Listings sell for £8.40 on average, from £4.38 to £27.13. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £8.40 that is £0 to £840 a year per listing.
- Average price
- £8.40under the $15 to $100 sweet spot
- Price range
- £4.38–£27.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£840
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #278 within Electronic Toys. It carries 1,700 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 6.8%
- Average rank
- #278in Electronic Toys
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,700per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Pop It Game products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Azyh Quick Press Game Fidget Toys Pro for Kids Adult Fast Push Handheld Game Consoles Autism Toys Push Bubble Stress Sensory Toys Birhtday Halloween Xmas Gifts for Girls
- Price
- £5.75
- Rating
- 4.2/5
- Reviews
- 499
- Age
- 2y ago

Azyh Quick Press Game Fidget Toys Pro for Kids Adult Fast Push Handheld Game Consoles Autism Toys Push Bubble Stress Sensory Toys Birhtday Halloween Xmas Gift for Boys Teen
- Price
- £5.70
- Rating
- 4.2/5
- Reviews
- 499
- Age
- 2y ago

Quick Press Game Fidget Toys Pro for Kids Adults Handheld Game Fast Puzzle Game Machine Push Bubble Stress Toy Relief Party Favors for Kids
- Price
- £5.67
- Rating
- 4.2/5
- Reviews
- 499
- Age
- 2y ago

Jastown Quick push bubbles game console Button Puzzle Pop Light Up Game decompression breakthrough puzzle game machine Sensory Fidget Toys for autism Hand eye coordination game for Kids Adults(pink)
- Price
- £9.05
- Rating
- 4.1/5
- Reviews
- 652
- Age
- 3y ago

HGL TIME POP LIGHT UP PUSH POPPER GAME - Blue
- Price
- £6.98
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 2y ago
Trending
90-day click momentum
HGL PUSH POPPER MAT GAME - A Great Fidget Toy Like Popping Bubble Wrap
- Price
- £5.15
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 4y ago

quick push bubbles game console Button Puzzle Pop Light Up Game decompression breakthrough puzzle game machine Sensory Fidget Toys for autism Hand -eye coordination game for Kids Adults(white)
- Price
- £9.44
- Rating
- 4.1/5
- Reviews
- 652
- Age
- 3y ago

Jastown quick push game console light up pop it electronic game decompression breakthrough puzzle game machine push pop bubble sensory fidget toy Hand eye coordination game for Kids Adults (orange)
- Price
- £9.10
- Rating
- 4.2/5
- Reviews
- 163
- Age
- 3y ago

Light Up Pop it Game Quick Push Bubbles Game Handheld Fast Speed Pushing Game Electronic Poppet Game Sensory Fidget for Autism Puzzle Pop Game Controller Min-nie Push Button for Girl Xmas Gift
- Price
- £7.65
- Rating
- 4.3/5
- Reviews
- 85
- Age
- 2y ago

HGL TIME POP LIGHT UP PUSH POPPER GAME - Blue
- Price
- £6.98
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 2y ago
Newest
by launch date
The Fidget Game SquishyLand in Rainbow Reef - Educational & Phonics Learning Activities for Children in Pre-K to 2nd Grade - Mochi Squishy Toys Set with Board Game (2-6 Players) & Card Packs Included
- Price
- £27.13
- Rating
- 4.7/5
- Reviews
- 442
- Age
- 1y ago

Light Up Pop It Game - Black Bubble Puzzle Fidget Toys Electric Poppet Speed Push Game Machine for Kids Boys Girls 5-9 Years Old - Christmas Birthday Gifts
- Price
- £7.92
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 1y ago

Light Up Pop it Game Quick Push Bubble Game Yellow Puzzle Pop Games Fidget Toys Electric Poppet Game Speed Push Game Machine Popping Game for Kids Boys Girls 5 6 7 8 9 Year Old Christmas Birthday Gift
- Price
- £7.61
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 1y ago

SmartGames - Reverso 2-Sided Fidget Brain Teaser Puzzle Game for 1 Player (Ages 6+)
- Price
- £4.51
- Rating
- 4.4/5
- Reviews
- 192
- Age
- 1y ago

Light Up Pop it Game Quick Push Bubbles Game Blue Handheld Fast Speed Pushing Game Electronic Poppet Game Sensory Fidget Toy Pop Controller Popping Game Puzzle Pop Game for Kids Xmas Birthday Gifts
- Price
- £8.31
- Rating
- 4.3/5
- Reviews
- 85
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
47
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
56%
Top 20: 95%
Open market
6%
- Azyh46%
- Jastown20%
- HGL12%
- COSORO10%
- Aionly5%
- SmartGames2%
- Open — no brand owns it (5 brands, 6%)
Demand
Pop It Game search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.8×
Search terms
Top Pop It Game search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pop it game18K/yr
- fidget games6K/yr
- light up pop it game6K/yr
- fidget game5K/yr
- pop game4K/yr
- lite popz3K/yr
- poppet game3K/yr
- quick push game3K/yr
- quick push pop game2K/yr
- popper game2K/yr
Reviews and returns
What reviews say buyers love and hate about Pop It Game
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke almost immediately
Broke on the first day only after a few games
It doesnt seem very durable
Didn't work my daughter put batteries in it still don't work my grandson was very upset
there were 3 AAA batteries because it only lasted for a day
Batteries replaced multiple times
It didn't work
Has stopped working
Didnt work, reordered, refunded on first toy
buttons won't pop up to play sad because my complexed needs daughter's treat on her sisters birthday hopeless
when you pressed the buttons they didn't turn off
although the leaflet inside box states that batteries are included but they are not
Love
Great little toy
Fun for children
Great fun
Well worth the money
Great value for money
Good value
Nice size and easy to use
Good Travel size
as they are they are the perfect thumb size
easy to use
Great for all ages – simple to learn
Handy for travel
Does more than I expected
Just as described
very fun
Return
1.0% Return rate 15% Fixable by listing
It didn't work
Has stopped working
Didnt work, reordered, refunded on first toy
Other reviews mention that it's small - yes it is
Defective
although the leaflet inside box states that batteries are included but they are not
buttons won't pop up to play sad because my complexed needs daughter's treat on her sisters birthday hopeless
when you pressed the buttons they didn't turn off
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pop It Game questions
Answered from the same tracked data.









