Skip to content

Pop It Game

Fail

Shoppers spend only $16K a year here, so Pop It Game is a Fail.

Flapen Score
39
39 / 100
Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 44
Market size
£16K/yr66K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
56%top-5 click share · 11 brands · 47 sellers

Flapen Score

Pop It Game against its category

The dotted line is the Toys & Games average. Past it, Pop It Game is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pop It Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pop It Game 66K times last year and spent an estimated £16K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
2.9%
Market size, estimated
£16Ka year
Peak month
December6.8× the quietest month
Top search term
pop it game18K searches a year

02 · Price

A sale here is worth £8.40.

Listings sell for £8.40 on average, from £4.38 to £27.13. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £8.40 that is £0 to £840 a year per listing.

Average price
£8.40under the $15 to $100 sweet spot
Price range
£4.38–£27.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£840
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #278 within Electronic Toys. It carries 1,700 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#278in Electronic Toys
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,700per listing
Listings tracked
24

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Pop It Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£796£2K£2K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

47

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

6%

  • Azyh46%
  • Jastown20%
  • HGL12%
  • COSORO10%
  • Aionly5%
  • SmartGames2%
  • Open — no brand owns it (5 brands, 6%)

Demand

Pop It Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.8×

Search terms

Top Pop It Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pop it game18K/yr
  • fidget games6K/yr
  • light up pop it game6K/yr
  • fidget game5K/yr
  • pop game4K/yr
  • lite popz3K/yr
  • poppet game3K/yr
  • quick push game3K/yr
  • quick push pop game2K/yr
  • popper game2K/yr

Reviews and returns

What reviews say buyers love and hate about Pop It Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.13

Broke almost immediately

Broke on the first day only after a few games

It doesnt seem very durable

Battery Life15%−0.12

Didn't work my daughter put batteries in it still don't work my grandson was very upset

there were 3 AAA batteries because it only lasted for a day

Batteries replaced multiple times

Functionality-Overall15%−0.04

It didn't work

Has stopped working

Didnt work, reordered, refunded on first toy

Touch/Button Controls12%−0.09

buttons won't pop up to play sad because my complexed needs daughter's treat on her sisters birthday hopeless

when you pressed the buttons they didn't turn off

Battery Inclusion8%−0.05

although the leaflet inside box states that batteries are included but they are not

Love

Fun/Entertainment Experience46%+2.92

Great little toy

Fun for children

Great fun

Value For Money16%+0.48

Well worth the money

Great value for money

Good value

Size-Overall6%+0.36

Nice size and easy to use

Good Travel size

as they are they are the perfect thumb size

Ease Of Use6%+0.29

easy to use

Great for all ages – simple to learn

Handy for travel

Advertised Vs Actual Product4%+0.18

Does more than I expected

Just as described

very fun

Return

1.0% Return rate 15% Fixable by listing

Functionality-Overall26%█▃▃▄▃▃

It didn't work

Has stopped working

Didnt work, reordered, refunded on first toy

Size-Overall13%▅▄▃▆█▇

Other reviews mention that it's small - yes it is

Defective Material/Parts12%▁▄▆▅▇█

Defective

Battery Inclusion10%▁▅▅█▄▂

although the leaflet inside box states that batteries are included but they are not

Touch/Button Controls8%▁▆█▁▅█

buttons won't pop up to play sad because my complexed needs daughter's treat on her sisters birthday hopeless

when you pressed the buttons they didn't turn off

FAQ

Common Pop It Game questions

Answered from the same tracked data.