Pop It

Shoppers searched for this 344K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.

Searches, last 12 months

344K

Growth, 90 days vs prior 90

-1.2%

Conversion, latest week

4.5%

Market size, estimated

£107Ka year

Peak month

December2.1× the quietest month

Top search term

pop it57K searches a year

Listings sell for £6.89 on average, from £3.40 to £14.73. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £6.89 that is £2K to £3K a year per listing.

Average price

£6.89under the $15 to $100 sweet spot

Price range

£3.40–£14.73

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£2K–£3K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #101 within Novelty & Gag Toys. It carries 1,265 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

6.5%

Average rank

#101in Novelty & Gag Toys

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,265per listing

Listings tracked

33

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

26 months