Pool Toys for Toddlers

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +211.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months

103K

Growth, 90 days vs prior 90

+211.5%

Conversion, latest week

4.8%

Market size, estimated

£42Ka year

Peak month

May8.5× the quietest month

Top search term

pool toys for toddlers age 1-553K searches a year

Listings sell for £8.50 on average, from £2.51 to £14.11. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.50 that is £850 to £2K a year per listing.

Average price

£8.50under the $15 to $100 sweet spot

Price range

£2.51–£14.11

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£850–£2K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #76 within Baby & Toddler Toys. It carries 3,504 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

6.9%

Average rank

#76in Baby & Toddler Toys

Average rating

4.41 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,504per listing

Listings tracked

42

12 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

8Amazon's first-year sales bar

Average brand age

28 months