Pool Toys for Toddlers
MaybeSearch demand grew +211.5% this quarter. But prices span $2.51–$14.11, mostly outside the sweet spot, so Pool Toys for Toddlers is a Maybe.
- Flapen Score
- 60 / 100Top 8% of 1,773 Toys & Games niches · +16 vs the category median of 4460
- Market size
- £42K/yr103K searches / yr
- 90-day growth
- +211.5%search demand this quarter
- Competition
- 36%top-5 click share · 29 brands · 109 sellers
Flapen Score
Pool Toys for Toddlers against its category
The dotted line is the Toys & Games average. Past it, Pool Toys for Toddlers is stronger. Inside it, weaker.
Market
The Pool Toys for Toddlers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pool Toys for Toddlers 103K times last year and spent an estimated £42K. The top 5 brands take 50% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
4.8% of searches ended in a purchase last week.
Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +211.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.
- Searches, last 12 months
- 103K
- Growth, 90 days vs prior 90
- +211.5%
- Conversion, latest week
- 4.8%
- Market size, estimated
- £42Ka year
- Peak month
- May8.5× the quietest month
- Top search term
- pool toys for toddlers age 1-553K searches a year
02 · Price
A sale here is worth £8.50.
Listings sell for £8.50 on average, from £2.51 to £14.11. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.50 that is £850 to £2K a year per listing.
- Average price
- £8.50under the $15 to $100 sweet spot
- Price range
- £2.51–£14.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £850–£2K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #76 within Baby & Toddler Toys. It carries 3,504 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 6.9%
- Average rank
- #76in Baby & Toddler Toys
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,504per listing
- Listings tracked
- 42
04 · Newcomers
Amazon counts 8 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Pool Toys for Toddlers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Splash About Floaty Fun Squid Dive Toys - Pack of 3
- Price
- £5.62
- Rating
- 4.6/5
- Reviews
- 339
- Age
- 3y ago
No Hole No Mould Baby Bath Toys for 1 2 3 4 Year Olds Toddler Kids - 9PCS
- Price
- £11.73
- Rating
- 4.4/5
- Reviews
- 675
- Age
- 2y ago
DTYDECLE 35pcs Diving Pool Toys Fun Swimming Pool Toys Set with Diving Rings Diving Torpedo Diving Seagrass Marine gem Underwater Training Diving Game Toys for Kids Summer Swimming Pool Party
- Price
- £12.00
- Rating
- 4.6/5
- Reviews
- 644
- Age
- 2y ago
CozyBomB Magnetic Fishing Toys Game Set for Kids for Bath Time Pool Party with Pole Rod Net Plastic Floating Fish - Toddler Education Teaching Christmas Birthday Gifts
- Price
- £12.95
- Rating
- 4.4/5
- Reviews
- 28,445
- Age
- 8y ago
Henbrandt Mini Ducks with Net Bath Time Single Pack 6-Piece Game Set with 5 Ducks + 1 Net Kids Yellow Rubber Duck Toys Summer Fun Paddling Pool Games Bathtub Play for Boys and Girls
- Price
- £3.90
- Rating
- 3.7/5
- Reviews
- 2,520
- Age
- 11y ago
Trending
90-day click momentum
9PCS Pool Toys for Toddlers Age 1-5 Water Toys for Toddlers Bath Toys Set for 1+ Year Old Water Play Toys for Fine Motor Skills Development Interactive Bath Time and Pool Fun
- Price
- £9.47
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Baby Bath Toys for 1 2 3 4 5 Year Olds Boys Girls 10PCS Mould Free Swimming Pool Toys for Toddlers Kids Age 1-5 Bath Water Toys for Children Birthday Gifts
- Price
- £10.55
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 5mo ago
JOYIN Rainbow Beach Balls(12 Pack) 12/30 cm Inflatable Swimming Pool Toys for Summer Water Games Kids Birthday Party Supplies Combo Set Include Inflatable Beach Balls
- Price
- £7.85
- Rating
- 4.3/5
- Reviews
- 3,619
- Age
- 7y ago
Henbrandt Mini Ducks with Net Bath Time Single Pack 6-Piece Game Set with 5 Ducks + 1 Net Kids Yellow Rubber Duck Toys Summer Fun Paddling Pool Games Bathtub Play for Boys and Girls
- Price
- £3.90
- Rating
- 3.7/5
- Reviews
- 2,520
- Age
- 11y ago
CozyBomB Magnetic Fishing Toys Game Set for Kids for Bath Time Pool Party with Pole Rod Net Plastic Floating Fish - Toddler Education Teaching Christmas Birthday Gifts
- Price
- £12.95
- Rating
- 4.4/5
- Reviews
- 28,445
- Age
- 8y ago
Newest
by launch date9PCS Pool Toys for Toddlers Age 1-5 Water Toys for Toddlers Bath Toys Set for 1+ Year Old Water Play Toys for Fine Motor Skills Development Interactive Bath Time and Pool Fun
- Price
- £9.47
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Baby Bath Toys for 1 2 3 4 5 Year Olds Boys Girls 10PCS Mould Free Swimming Pool Toys for Toddlers Kids Age 1-5 Bath Water Toys for Children Birthday Gifts
- Price
- £10.55
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 5mo ago
Baby Bath Toys for 1 Year Old Toddler Bath Toys for 1 2 3 4 Year Olds Kids Water Play Toys Swimming Pool Toys for Toddlers Boys Girls Age 1-5 Mould Free Bath Toy
- Price
- £8.75
- Rating
- 4.4/5
- Reviews
- 166
- Age
- 11mo ago
Baby Bath Toys for 1 2 3 Year Olds Mould Free 6PCS Water Play Swimming Pool Toys Toddler Kids Stacking Cups Kids Watering Can Bath Boats Water Toys Bathtub Present for Boys Girls 1 2 3 Year Old Gifts
- Price
- £6.68
- Rating
- 4.4/5
- Reviews
- 122
- Age
- 1y ago
Guopai Bath Toys for Toddlers - 9PCS Baby Bath Toys Set with Net Floating Water Toys Squirting Pool Toys for 1-5 Year Olds BPA-Free Toddler Bath Toy
- Price
- £8.78
- Rating
- 4.6/5
- Reviews
- 202
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
29 falling
Sellers
109
Top-5 brand share
50%
Top 20: 93%
Top-5 click share
36%
Top 20: 80%
Open market
43%
- Zoggs13%
- Tintinlody10%
- DTYDECLE10%
- Splash About10%
- CozyBomB7%
- Fajiabao7%
Demand
Pool Toys for Toddlers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.5×
Search terms
Top Pool Toys for Toddlers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pool toys for toddlers age 1-553K/yr
- toddler pool toys19K/yr
- baby pool toys14K/yr
- pool toys for toddlers8K/yr
- pool toys for babies3K/yr
- swimming toys for toddlers4K/yr
- swimming pool toys for toddlers age 1-51K/yr
- swim toys for toddlers2K/yr
Reviews and returns
What reviews say buyers love and hate about Pool Toys for Toddlers
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Its huge
So small
These toys are very small
Not very good quality
Cheap rubbish
Cheap as chips
the rings broke pretty quickly
Fishing rods already broke
one of the rods broke instantly on first use
The problem is the price
Too expensive
what a waste of money
something that wont let water inside
They dont work in the water due to taking all the water on
it fills with water
Love
Fun set
Very entertaining
Good fun
Good quality
Excellent and versatile product
A great quality set that feels like excellent value for money
Worth the price
Excellent value
Good value
Bright colours
Great colour
The colours are great
Great for swimming, chasing and leaning to blow bubbles for under water swimming
Very cheerful and handy water toys
Great for encouraging children to become more confident in the water
Return
0.4% Return rate 42% Fixable by listing
Its huge
So small
These toys are very small
Not very good quality
Cheap rubbish
Cheap as chips
The problem is the price
Too expensive
what a waste of money
doesnt work
The turtles did not work very well
We tried it out of the water, fully submerged and half way and nothing works
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pool Toys for Toddlers questions
Answered from the same tracked data.