poo
Skip itPrices mostly outside the sweet spot ($2.33–$9.53) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,113.1avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-6.2%90-day search growth — must beat 0% to launch
Avg price
Bad£5.13avg listing price — sweet spot $15–$100
Market size
Bad£53K£53K/yr · 236K searches
Competition
Bad86%top-5 click share — a locked-up shelf
Price range
Bad£2.33–£9.53cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, poo is a £53K/yr Amazon United Kingdom market (236K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
poo market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £64K–£77K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #116
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 20%
- Out of stock
- 4.1%
- Avg brand age
- 32 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
34
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
7%
- The Little Party Shop36%
- HENBRANDT19%
- SZCXDKJ14%
- Gifton12%
- mondiko8%
- Funnyman Products5%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -6.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Top poo search terms
- poo119K/yr
- fake poo51K/yr
- squishy poo7K/yr
- poo toy11K/yr
- joke turd9K/yr
- fake poop7K/yr
- fake dog poo6K/yr
- poo gifts8K/yr
- poo toys5K/yr
- joke poo5K/yr
Top poo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Little Party Shop Sticky Soft Fake Dog Poo Turd Novelty Practical Joke Prank Fun
The Little Party Shop£3.414.2★2,438 rev
Henbrandt Sticky Rubber Poo Realistic Soft Fake Dog Poo Waste Poo Prank Joke Fun Toy
HENBRANDT£2.334.2★497 rev
SZCXDKJ 6 PCS fake poo soft fake dog poo prank joke fun toy trick poo novelty prank turd for April Fools Day Halloween
SZCXDKJ£6.894.1★76 rev
Gifton - Stretchy Poo Stress Relief Ball Fake Poop - Novelty Squishy Squeeze Sensory Fidget Toy - Gift for Boy Girl Teen Kids - Funny Birthday Present for Adults Men Women - Christmas Stocking Filler
Gifton£5.204.2★5,561 rev
Mondiko Mr Poo Stress Ball Relief for Adults - Funny Gift for Boys Girls Men & Women Teen Kids Colleagues - Hilarious Birthday Joke Prank Squeeze Toy & Christmas Stocking Filler
mondiko£6.284.1★72 rev
Newest
by launch dateMondiko Mr Poo Stress Ball Relief for Adults - Funny Gift for Boys Girls Men & Women Teen Kids Colleagues - Hilarious Birthday Joke Prank Squeeze Toy & Christmas Stocking Filler
mondiko£6.2872 rev
Henbrandt 1 x Childrens Funny Poo Slingshot Toy with 2 Flying Poop Bullets Sticky Squishy Mochi Poop Emoji Toy Rubber Novelty Party Bag Favours Loot Bag Fillers Stocking Fillers for Boys and Girls
HENBRANDT£2.8233 rev
Edible Poo Shaped Chocolate - 60 grams | 6 Special Poo Carved Milk Chocolates | Funny Present for Boyfriend Girlfriend & Husband
Friars£5.931,449 rev
Poop Shooter Game Toilet Creative Toy with 12 Poops 2 Launchers 1 Sticker Poo Toilet Game Toy Poo Shoot Game Pooping Toy Novelty Poo Games Weird Gifts Funny Toys for Kids Chrstmas Family Party Game
yayafunfun£9.5338 rev
SZCXDKJ 6 PCS fake poo soft fake dog poo prank joke fun toy trick poo novelty prank turd for April Fools Day Halloween
SZCXDKJ£6.8976 rev
Trending
90-day click momentumMondiko Mr Poo Stress Ball Relief for Adults - Funny Gift for Boys Girls Men & Women Teen Kids Colleagues - Hilarious Birthday Joke Prank Squeeze Toy & Christmas Stocking Filler
mondiko£6.284.1★
Henbrandt 1 x Childrens Funny Poo Slingshot Toy with 2 Flying Poop Bullets Sticky Squishy Mochi Poop Emoji Toy Rubber Novelty Party Bag Favours Loot Bag Fillers Stocking Fillers for Boys and Girls
HENBRANDT£2.824.4★
SZCXDKJ 6 PCS fake poo soft fake dog poo prank joke fun toy trick poo novelty prank turd for April Fools Day Halloween
SZCXDKJ£6.894.1★
Gifton - Stretchy Poo Stress Relief Ball Fake Poop - Novelty Squishy Squeeze Sensory Fidget Toy - Gift for Boy Girl Teen Kids - Funny Birthday Present for Adults Men Women - Christmas Stocking Filler
Gifton£5.204.2★
Long Straight Joke Dog Poo~Poop~Mess~Turd ~ Fake Imitation
Funnyman Products£4.083.9★
What buyers say about poo
What buyers praise and complain about, mined from review topics.What buyers love
“Fun gift”
“Fun gift”
“Did the job”
“Fun and easy and easy to use”
“making them stick”
“Value for money”
“Great little stocking filler”
“Its a simple, small catapult with soft, squishy poops”
“It's great and stretchy”
“good at teaching co ordination”
What buyers complain about
“Very small”
“Poor quality - broke on its first day”
“Broke on it's first day”
“They are also quite expensive for what they are”
“Looks funny doesn't smell good practical joke”
“hard to clean”
“making it hard to clean off”
“Nowhere in the description does it say these are sticky”
“Its a lot smaller than it looks in the picture”
“But it did only last 5 days before it got a hole and leaked everywhere”
Top return reasons
Common questions
- Is poo profitable to sell on Amazon United Kingdom?
- The niche generates £53K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.2%. Flapen's verdict: Skip it (37/100).
- How competitive is the poo niche?
- 9 brands and 34 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in poo?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.3%.
- When does demand for poo peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the poo niche?
- Listings span £2.33–£9.53; the average listing price is £5.13 (sweet spot $15–$100). The average incumbent carries 1,113 reviews — the moat a new listing must climb.