Poo
prices mostly outside the sweet spot ($2.33–$9.53) — Poo doesn't clear our bar today.
Flapen Score
Is Poo profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Poo is a £53K/yr Amazon United Kingdom market (236K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Poo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -6.2% over the last 90 days and 4.3% of searches end in a purchase.
£53K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 10 products
Top Poo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
The Little Party Shop Sticky Soft Fake Dog Poo Turd Novelty Practical Joke Prank Fun
- Price
- £3.41
- Rating
- 4.2/5
- Reviews
- 2,438
- Age
- 12y ago
Henbrandt Sticky Rubber Poo Realistic Soft Fake Dog Poo Waste Poo Prank Joke Fun Toy
- Price
- £2.33
- Rating
- 4.2/5
- Reviews
- 497
- Age
- 10y ago
SZCXDKJ 6 PCS fake poo soft fake dog poo prank joke fun toy trick poo novelty prank turd for April Fools Day Halloween
- Price
- £6.89
- Rating
- 4.1/5
- Reviews
- 76
- Age
- 3y ago
Gifton - Stretchy Poo Stress Relief Ball Fake Poop - Novelty Squishy Squeeze Sensory Fidget Toy - Gift for Boy Girl Teen Kids - Funny Birthday Present for Adults Men Women - Christmas Stocking Filler
- Price
- £5.20
- Rating
- 4.2/5
- Reviews
- 5,561
- Age
- 7y ago
Mondiko Mr Poo Stress Ball Relief for Adults - Funny Gift for Boys Girls Men & Women Teen Kids Colleagues - Hilarious Birthday Joke Prank Squeeze Toy & Christmas Stocking Filler
- Price
- £6.28
- Rating
- 4.1/5
- Reviews
- 72
- Age
- 9mo ago
Trending
90-day click momentumMondiko Mr Poo Stress Ball Relief for Adults - Funny Gift for Boys Girls Men & Women Teen Kids Colleagues - Hilarious Birthday Joke Prank Squeeze Toy & Christmas Stocking Filler
- Price
- £6.28
- Rating
- 4.1/5
- Reviews
- 72
- Age
- 9mo ago
Henbrandt 1 x Childrens Funny Poo Slingshot Toy with 2 Flying Poop Bullets Sticky Squishy Mochi Poop Emoji Toy Rubber Novelty Party Bag Favours Loot Bag Fillers Stocking Fillers for Boys and Girls
- Price
- £2.82
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 1y ago
SZCXDKJ 6 PCS fake poo soft fake dog poo prank joke fun toy trick poo novelty prank turd for April Fools Day Halloween
- Price
- £6.89
- Rating
- 4.1/5
- Reviews
- 76
- Age
- 3y ago
Gifton - Stretchy Poo Stress Relief Ball Fake Poop - Novelty Squishy Squeeze Sensory Fidget Toy - Gift for Boy Girl Teen Kids - Funny Birthday Present for Adults Men Women - Christmas Stocking Filler
- Price
- £5.20
- Rating
- 4.2/5
- Reviews
- 5,561
- Age
- 7y ago
Long Straight Joke Dog Poo~Poop~Mess~Turd ~ Fake Imitation
- Price
- £4.08
- Rating
- 3.9/5
- Reviews
- 47
- Age
- 11y ago
Newest
by launch dateMondiko Mr Poo Stress Ball Relief for Adults - Funny Gift for Boys Girls Men & Women Teen Kids Colleagues - Hilarious Birthday Joke Prank Squeeze Toy & Christmas Stocking Filler
- Price
- £6.28
- Rating
- 4.1/5
- Reviews
- 72
- Age
- 9mo ago
Henbrandt 1 x Childrens Funny Poo Slingshot Toy with 2 Flying Poop Bullets Sticky Squishy Mochi Poop Emoji Toy Rubber Novelty Party Bag Favours Loot Bag Fillers Stocking Fillers for Boys and Girls
- Price
- £2.82
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 1y ago
Edible Poo Shaped Chocolate - 60 grams | 6 Special Poo Carved Milk Chocolates | Funny Present for Boyfriend Girlfriend & Husband
- Price
- £5.93
- Rating
- 4.2/5
- Reviews
- 1,449
- Age
- 1y ago
Poop Shooter Game Toilet Creative Toy with 12 Poops 2 Launchers 1 Sticker Poo Toilet Game Toy Poo Shoot Game Pooping Toy Novelty Poo Games Weird Gifts Funny Toys for Kids Chrstmas Family Party Game
- Price
- £9.53
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 1y ago
SZCXDKJ 6 PCS fake poo soft fake dog poo prank joke fun toy trick poo novelty prank turd for April Fools Day Halloween
- Price
- £6.89
- Rating
- 4.1/5
- Reviews
- 76
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 falling
Sellers
34
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
7%
- The Little Party Shop36%
- HENBRANDT19%
- SZCXDKJ14%
- Gifton12%
- mondiko8%
- Funnyman Products5%
- Open — no brand owns it (3 brands, 7%)
Poo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Top Poo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- poo119K/yr
- fake poo51K/yr
- squishy poo7K/yr
- poo toy11K/yr
- joke turd9K/yr
- fake poop7K/yr
- fake dog poo6K/yr
- poo gifts8K/yr
- poo toys5K/yr
- joke poo5K/yr
What reviews say buyers love and hate about Poo
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“Fun gift”
“Fun gift”
“Did the job”
“Fun and easy and easy to use”
“making them stick”
What buyers complain about
88% of reviews“Very small”
“Poor quality - broke on its first day”
“Broke on it's first day”
“They are also quite expensive for what they are”
“Looks funny doesn't smell good practical joke”
Poo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
36%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Poo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
