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Poo

Fail

Prices span $2.33–$9.53, mostly outside the sweet spot, so Poo is a Fail.

Flapen Score
37
37 / 100
Ranks 1,274 of 1,773 Toys & Games niches · −7 vs the category median of 44
Market size
£53K/yr236K searches / yr
90-day growth
-6.2%search demand this quarter
Competition
86%top-5 click share · 9 brands · 34 sellers

Flapen Score

Poo against its category

The dotted line is the Toys & Games average. Past it, Poo is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Poo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Poo 236K times last year and spent an estimated £53K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
236K
Growth, 90 days vs prior 90
-6.2%
Conversion, latest week
4.3%
Market size, estimated
£53Ka year
Peak month
December2.8× the quietest month
Top search term
poo119K searches a year

02 · Price

A sale here is worth £5.13.

Listings sell for £5.13 on average, from £2.33 to £9.53. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £5.13 that is £3K to £4K a year per listing.

Average price
£5.13under the $15 to $100 sweet spot
Price range
£2.33–£9.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #116 within Novelty & Gag Toys. It carries 1,113 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#116in Novelty & Gag Toys
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,113per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Poo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

34

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

7%

  • The Little Party Shop36%
  • HENBRANDT19%
  • SZCXDKJ14%
  • Gifton12%
  • mondiko8%
  • Funnyman Products5%
  • Open — no brand owns it (3 brands, 7%)

Demand

Poo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Poo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • poo119K/yr
  • fake poo51K/yr
  • squishy poo7K/yr
  • poo toy11K/yr
  • joke turd9K/yr
  • fake poop7K/yr
  • fake dog poo6K/yr
  • poo gifts8K/yr
  • poo toys5K/yr
  • joke poo5K/yr

Reviews and returns

What reviews say buyers love and hate about Poo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall31%−0.28

Very small

Didn't read the size so much smaller than expected

Too small to give a c@%p

Quality-Overall20%−0.21

Poor quality - broke on its first day

rubbish quality

Not the best quality

Durability9%−0.06

Broke on it's first day

would expect it to last too long

eyes don't last

Value For Money8%−0.06

They are also quite expensive for what they are

Not worth the penny

To expensive

Smell7%+0.25

Looks funny doesn't smell good practical joke

Love

Fun/Entertainment Experience46%+3.00

Fun gift

Good fun

Keeps hubby entertained

Gifting Purpose15%+0.51

Fun gift

Brilliant little gift

Great for birthday surprises

Advertised Vs Actual Product11%+0.52

Did the job

Exactly as advertised

Item as described

Ease Of Use8%+0.30

Fun and easy and easy to use

This is excellent, looks great, is easy to handle

Its a simple

Adhesion/Stickiness4%+0.12

making them stick

Return

0.3% Return rate 36% Fixable by listing

Size-Overall22%█▅▇▁▇▁

Very small

Didn't read the size so much smaller than expected

Too small to give a c@%p

Quality-Overall22%▁█▅▁█▃

Poor quality - broke on its first day

rubbish quality

Not the best quality

Durability9%▁▃▁▁▁█

Broke on it's first day

would expect it to last too long

eyes don't last

Advertised Vs Actual Product9%▁▅▁▁▂█

Its a lot smaller than it looks in the picture

Defective Material/Parts6%▁▁▁█▂▃

FAQ

Common Poo questions

Answered from the same tracked data.