Polly Pocket

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £525K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-9.6%

Conversion, latest week

3.5%

Market size, estimated

£525Ka year

Top search term

polly pocket821K searches a year

Listings sell for £12.36 on average, from £3.70 to £31.17. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £12.36 that is £6K to £9K a year per listing.

Average price

£12.36under the $15 to $100 sweet spot

Price range

£3.70–£31.17

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

500–750

Revenue per listing a year

£6K–£9K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

36% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #435 within Dolls & Accessories. It carries 5,120 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

36%

Prime listings

93%

Out of stock, average day

6.3%

Average rank

#435in Dolls & Accessories

Average rating

4.69 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,120per listing

Listings tracked

42

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

39 months