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Police Hat

Maybe

The average product has only 340 reviews. But shoppers spend only $36K a year here, so Police Hat is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 1,773 Toys & Games niches · +6 vs the category median of 44
Market size
£36K/yr87K searches / yr
90-day growth
-8.8%search demand this quarter
Competition
49%top-5 click share · 29 brands · 74 sellers

Flapen Score

Police Hat against its category

The dotted line is the Toys & Games average. Past it, Police Hat is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Police Hat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Police Hat 87K times last year and spent an estimated £36K. The top 5 brands take 59% of clicks. Demand peaks in Oct–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
4.9%
Market size, estimated
£36Ka year
Peak month
October14.3× the quietest month
Top search term
police hat60K searches a year

02 · Price

A sale here is worth £8.60.

Listings sell for £8.60 on average, from £4.52 to £21.74. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.60 that is £860 to £2K a year per listing.

Average price
£8.60under the $15 to $100 sweet spot
Price range
£4.52–£21.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£860–£2K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #993 within Dress-Up Accessories. It carries 340 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
83%
Out of stock, average day
5.0%
Average rank
#993in Dress-Up Accessories
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
340per listing
Listings tracked
36

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Police Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

74

Top-5 brand share

59%

Top 20: 94%

Top-5 click share

49%

Top 20: 85%

Open market

36%

  • HENBRANDT21%
  • Navoys11%
  • FNA FASHIONS11%
  • Cherry-on-Top11%
  • Lizzy6%
  • TUONYIS5%

Demand

Police Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 14.3×

Search terms

Top Police Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • police hat60K/yr
  • police hat kids6K/yr
  • police cap7K/yr
  • kids police hat5K/yr
  • police hat adult6K/yr
  • police hats4K/yr

Reviews and returns

What reviews say buyers love and hate about Police Hat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell44%−0.41

Bad smell

It smells so strongly of cigarette smoke

Smells of smoke

Size-Overall9%+0.92

Really small, like weirdly, it's way too shallow

Fits a little weirdly

Small

Quality-Overall9%+1.51

Cheap and nasty

Police marking obviously low quality

Cheap

Functionality-Overall5%−0.04

Radio not working

Comfort-Overall5%+0.27

Not very comfortable

comfortable the face mask was a slightly tight

Love

Quality-Overall31%+1.51

Good quality and arrived promptly

is very well made

Excellent quality

Size-Overall19%+0.92

Excellent fit and feel

This product was good value for the money the hat fitted nice

size matches

Value For Money16%+1.28

Good value for money

Not to expensive for all the bits you get inside

Good value

Advertised Vs Actual Product9%+0.65

was just what I ordered

will do the job

Does as described

Design-Overall3%−0.03

The item it self looks good

The outfit itself is fine

Return

2.0% Return rate 56% Fixable by listing

Size-Overall50%▃█▅▅▆▇

Really small, like weirdly, it's way too shallow

Fits a little weirdly

Small

Smell14%█▆▇▆▄▇

Bad smell

It smells so strongly of cigarette smoke

Smells of smoke

Quality-Overall13%█▂▃▂▃▂

Cheap and nasty

Police marking obviously low quality

Cheap

Material Quality5%▁▂▂█▁▁
Defective Material/Parts3%▁▄█▂▁▃

FAQ

Common Police Hat questions

Answered from the same tracked data.