police hat
Worth a lookShows a thin review moat (340 avg reviews), but a small market ($36K/yr) keeps it on the watch list.
Review moat
Great340.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great59%top-5 brand share — no brand owns this niche
Returns
Good2.0%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.52–£21.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.60avg listing price — sweet spot $15–$100
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Market size
Bad£36K£36K/yr · 87K searches
According to Flapen's Amazon United Kingdom niche tracking, police hat is a £36K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 50/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
police hat market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £43K–£52K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #993
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 75%
- Out of stock
- 5.0%
- Avg brand age
- 46 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
29 rising
Sellers
74
Top-5 brand share
59%
Top 20: 94%
Top-5 click share
49%
Top 20: 85%
Open market
36%
- HENBRANDT21%
- Navoys11%
- FNA FASHIONS11%
- Cherry-on-Top11%
- Lizzy6%
- TUONYIS5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 14.3×
Top police hat search terms
- police hat60K/yr
- police hat kids6K/yr
- police cap7K/yr
- kids police hat5K/yr
- police hat adult6K/yr
- police hats4K/yr
Top police hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
POLICEMAN HAT
HENBRANDT£4.843.9★403 rev
Navoys Unisex Police Hat - Adult Fancy Dress Accessories One Size Comfortable Fit Policeman Outfit Policewoman Helmet Black Police Officer Cap Halloween
Navoys£4.633.9★47 rev
FNA FASHIONS Childrens Policeman Hat Kids Police Officer Costume Accessory for Halloween Fancy Dress and Role Play
FNA FASHIONS£4.984.0★53 rev
HENBRANDT Childrens Police Helmet Hard Black and Silver British Police Hat Bobby Helmet Policeman Uniform Dress Up Imaginative Play One Size Halloween Fancy Dress Costume Accessory for Kids
HENBRANDT£5.024.4★939 rev
Lizzy | Police Baseball Cap | Black Adjustable Unisex | POLICE Lettering Comfortable Fit Durable Material | Costume Accessory for Adults
Lizzy£5.244.3★17 rev
Newest
by launch date
Kids Police Officer Hat Kids Police Role Play Costume Book Week Accessory Officers pretend Play Dress Up Outfit For Kids
The Fancy Dress£5.374 rev
GWAWG 5pc Adult Police Costume Accessories Including Police Hat Black Sunglasses Checked Fancy Dress Tie Metal Handcuffs with Keys and Badge for Halloween Cop Outfit Men or Womens Fancy Dress
GWAWG£8.9814 rev
GSrenyu 8pcs Police Costume Accessories with Walkie-talkie Hat Baton Whistle Tie Recorder Model of Grenade and Officers ID Police Fancy Dress Set for Adults Teens Party Dress Up
GSrenyu£5.3112 rev
JUFYVO Police Cap Adjustable Police Baseball Hat Black Cap Role Play Cosplay Party Hats Halloween Fancy Dress Costume Accessory for Unisex Adult
JUFYVO£8.364 rev
BORFUE Adult Police Cap with Checked Band and Badge Policeman Cosplay Hat for Police Dress Up Pretend Play Accessory
BORFUE£7.665 rev
Trending
90-day click momentum
Cherry-on-Top Police Hat for Fancy Dress with Check Band Ladies Women Men Teen
Cherry-on-Top£5.924.5★
Police Thin Blue Line Union Jack Premium Embroidered Baseball Cap Police Emergency Services (Black)
PSave£10.995.0★
Mezchi 4 Packs Black Police Hat Cop Hat for Adults Unique Police Officer Hat for Stage Performance and Cosplay Party Funny Police Hat Costume for Party Favor Supplies
Mezchi£11.424.5★
Kids Police Officer Hat Kids Police Role Play Costume Book Week Accessory Officers pretend Play Dress Up Outfit For Kids
The Fancy Dress£5.373.9★
Lizzy | Police Baseball Cap | Black Adjustable Unisex | POLICE Lettering Comfortable Fit Durable Material | Costume Accessory for Adults
Lizzy£5.244.3★
What buyers say about police hat
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and arrived promptly”
“Excellent fit and feel”
“Good value for money”
“was just what I ordered”
“The item it self looks good”
“Comfy hat”
“The stuff its made with its great, its a bit flimsy and soft”
“thin other than that everything was good”
“Great dress up costume”
“includes the right amount of extras”
What buyers complain about
“Bad smell”
“Really small, like weirdly, it's way too shallow”
“Cheap and nasty”
“Radio not working”
“Not very comfortable”
“off I'm not sure if they'd last a second time”
“A bit flimsy”
“couldnt use it”
“Even if it were a good shape I would be needing to send it back as it is enormous for my 7yr old”
“sewn all to one side”
Top return reasons
Common questions
- Is police hat profitable to sell on Amazon United Kingdom?
- The niche generates £36K/yr across 36 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the police hat niche?
- 29 brands and 74 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in police hat?
- Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 2.0%.
- When does demand for police hat peak?
- Demand peaks in Oct–Nov; the busiest month runs 14.3× the quietest.
- What does it cost to enter the police hat niche?
- Listings span £4.52–£21.74; the average listing price is £8.60 (sweet spot $15–$100). The average incumbent carries 340 reviews — the moat a new listing must climb.