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Police Hat

Police Hat shows a thin review moat (340 avg reviews), but a small market ($36K/yr) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 9Growth 21Conversion 57Competition 61Returns 75Price range 39Avg price 24Brand share 76Review moat 83Quality gap 79
This niche Category average

Is Police Hat profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Police Hat is a £36K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 50/100.

Police Hat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -8.8% over the last 90 days and 4.9% of searches end in a purchase.

£36K

revenue / yr

Units sold / yr6K
Search volume / yr-8.8%87K
Conversion rate4.9%
Avg price£8.60

Who owns the niche?

The top 5 brands hold 59% of demand, so 41% of the market is open.

41%

open market share

Brands · sellers29 · 74
Top-5 product click share49%
Open market41%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement75%
New entrants (1y)3· 1 succeeded
Avg rating4.2★
Avg reviews340

Top Police Hat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

£0£1K£3K£4K£6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

74

Top-5 brand share

59%

Top 20: 94%

Top-5 click share

49%

Top 20: 85%

Open market

36%

  • HENBRANDT21%
  • Navoys11%
  • FNA FASHIONS11%
  • Cherry-on-Top11%
  • Lizzy6%
  • TUONYIS5%

Police Hat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume87KCVR4.9%Products36Brands29Top 5 Brands59%OOS Rate5.0%Rating4.2★Reviews340Avg BSR#993
23K18KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 14.3×

Top Police Hat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • police hat60K/yr
  • police hat kids6K/yr
  • police cap7K/yr
  • kids police hat5K/yr
  • police hat adult6K/yr
  • police hats4K/yr

What reviews say buyers love and hate about Police Hat

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Quality-Overall31%

Good quality and arrived promptly

Size-Overall19%

Excellent fit and feel

Value For Money16%

Good value for money

Advertised Vs Actual Product9%

was just what I ordered

Design-Overall3%

The item it self looks good

What buyers complain about

89% of reviews
Smell44%

Bad smell

Size-Overall9%

Really small, like weirdly, it's way too shallow

Quality-Overall9%

Cheap and nasty

Functionality-Overall5%

Radio not working

Comfort-Overall5%

Not very comfortable

Police Hat return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

56%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
50%
2Smell
14%
3Quality-Overall
13%
4Material Quality
5%
5Defective Material/Parts
3%

Common Police Hat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Police Hat 50/100 on Amazon United Kingdom — Worth a look. The niche generates £36K/yr across 36 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -8.8% over the last 90 days.
Search demand for Police Hat on Amazon United Kingdom peaks in Oct–Nov, where the busiest month runs 14.3× the quietest.