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Police Costume Women

Maybe

The average product has only 189 reviews. But buyers convert on only 0.9% of searches, so Police Costume Women is a Maybe.

Flapen Score
52
52 / 100
Top 24% of 1,773 Toys & Games niches · +8 vs the category median of 44
Market size
£145K/yr1.0M searches / yr
90-day growth
-24.4%search demand this quarter
Competition
45%top-5 click share · 22 brands · 44 sellers

Flapen Score

Police Costume Women against its category

The dotted line is the Toys & Games average. Past it, Police Costume Women is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Police Costume Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Police Costume Women 1.0M times last year and spent an estimated £145K. The top 5 brands take 59% of clicks. Demand peaks in Oct–Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-24.4%
Conversion, latest week
0.9%
Market size, estimated
£145Ka year
Peak month
October33.0× the quietest month
Top search term
police costume women479K searches a year

02 · Price

A sale here is worth £15.47.

Listings sell for £15.47 on average, from £8.64 to £26.89. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £15.47 that is £2K to £4K a year per listing.

Average price
£15.47inside the $15 to $100 sweet spot
Price range
£8.64–£26.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 30.2% of listings are out of stock. The average listing ranks #1,308 within Fancy Dress. It carries 189 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
94%
Out of stock, average day
30.2%
Average rank
#1,308in Fancy Dress
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
189per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Police Costume Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£29K£43K£58K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

22 falling

Sellers

44

Top-5 brand share

59%

Top 20: 98%

Top-5 click share

45%

Top 20: 83%

Open market

36%

  • KFLY23%
  • Spooktacular Creations12%
  • Discoball10%
  • Wicked Costumes8%
  • Weciau6%
  • HOTSO5%

Demand

Police Costume Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 33.0×

Search terms

Top Police Costume Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • police costume women479K/yr
  • police costume132K/yr
  • sexy police outfit women52K/yr
  • police woman fancy dress25K/yr
  • sexy cop costume17K/yr
  • police outfit25K/yr
  • police outfit women19K/yr
  • womens police costume adult22K/yr
  • police woman costume47K/yr
  • police officer costume56K/yr

Reviews and returns

What reviews say buyers love and hate about Police Costume Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell63%−0.48

Bad smell

It smells so strongly of cigarette smoke

Smells of smoke

Quality-Overall6%+1.49

The dress is very poor quality

Cheap

Not the best quality

Size-Overall6%+0.68

it barely covers my bottom

I couldnt wear the dress though as the fit was terrible

Advertised Vs Actual Product2%−0.02

The picture of the product is a little miss-leading as you do not get a set of handcuffs

Material Quality2%−0.01

The handcuffs and truncheon are poor quality plastic and look bad

Love

Quality-Overall26%+1.49

Good quality accessories

Quality toys

Excellent quality

Value For Money18%+1.09

Great Value

Worth money

Good value

Size-Overall14%+0.68

Perfect sizing

Great fit

it fitted perfectly

Fun/Entertainment Experience6%+0.16

Good toy

Quality fun and fits great

Really good toy set

Durability5%+0.30

great durability

Lovely costume and durable too

Return

2.3% Return rate 57% Fixable by listing

Size-Overall50%▆▅▆██▅

it barely covers my bottom

I couldnt wear the dress though as the fit was terrible

Quality-Overall18%██▆▂▆▆

The dress is very poor quality

Cheap

Not the best quality

Smell13%▇▆▇▆▃█

Bad smell

It smells so strongly of cigarette smoke

Smells of smoke

Advertised Vs Actual Product3%▁▁▄▁█▅

The picture of the product is a little miss-leading as you do not get a set of handcuffs

Material Quality3%▁▄▄█▁█

The handcuffs and truncheon are poor quality plastic and look bad

FAQ

Common Police Costume Women questions

Answered from the same tracked data.