Police Costume Women

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

-24.4%

Conversion, latest week

0.9%

Market size, estimated

£145Ka year

Peak month

October33.0× the quietest month

Top search term

police costume women479K searches a year

Listings sell for £15.47 on average, from £8.64 to £26.89. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £15.47 that is £2K to £4K a year per listing.

Average price

£15.47inside the $15 to $100 sweet spot

Price range

£8.64–£26.89

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£2K–£4K

Returns

2.3%of orders · Amazon United Kingdom median 0.6%

30% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 30.2% of listings are out of stock. The average listing ranks #1,308 within Fancy Dress. It carries 189 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

30%

Prime listings

94%

Out of stock, average day

30.2%

Average rank

#1,308in Fancy Dress

Average rating

4.19 starsAmazon United Kingdom average 4.36 stars

Average reviews

189per listing

Listings tracked

33

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months