Is police costume kids profitable to sell on Amazon United Kingdom?

The niche generates £147K/yr across 20 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -47.5%. Flapen's verdict: Skip it (45/100).

How competitive is the police costume kids niche?

12 brands and 36 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in police costume kids?

Top complaints mined from reviews: Smell, Quality-Overall, Durability. The return rate is 1.4%.

When does demand for police costume kids peak?

Demand peaks in Mar–Oct–Nov–Dec; the busiest month runs 3.8× the quietest.

What does it cost to enter the police costume kids niche?

Listings span £8.73–£31.95; the average listing price is £15.21 (sweet spot $15–$100). The average incumbent carries 558 reviews — the moat a new listing must climb.

police costume kids

Skip it

Soft demand (-47.5% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Great£15.21

avg listing price — sweet spot $15–$100

Review moat

Good558.15

avg incumbent reviews — the moat a new listing must climb

Price range

Good£8.73–£31.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£147K

£147K/yr · 289K searches

Growth

Bad-47.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, police costume kids is a £147K/yr Amazon United Kingdom market (289K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Mar–Oct–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

police costume kids market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £122K–£152K; units × avg price
Conversion rate: 3.3%
Avg BSR: #981
Page quality: 0%
Prime: 95%
Sponsored: 70%
Out of stock: 13.5%
Avg brand age: 39 months
Avg seller age: 198 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

12%

Cheerful Children Toys28%
Matissa & Dad20%
Sincere Party14%
Aomig12%
WIKITOT8%
KalaDuck6%
Open — no brand owns it (6 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -47.5% search growth over the last 90 days.

Peak months: Mar, Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Open Trend

Top police costume kids search terms

police costume kids177K/yr -45.3%3.0% conv.
kids police costume49K/yr -43.5%2.9% conv.
police officer costume kids22K/yr -75.5%2.5% conv.
policeman costume kids13K/yr -42.4%2.7% conv.
children police costume11K/yr -44.3%1.5% conv.
police outfit kids8K/yr -4.2%2.9% conv.
police dress up6K/yr -24.3%2.4% conv.
kids police outfit4K/yr -46.4%2.5% conv.

All search terms

Top police costume kids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Police Costume for Kids Dress Up Set with Policeman Vest Police Officer Outfit Toys Accessories Childrens Dressing Up Uniform for Toddlers World book day costumes for Boys Girls (Small (3-5 Years))

Matissa & Dad£11.904.1★743 rev

Cheerful Children Toys Kids Police Costume Set 10Pcs Kids Dress-Up Age 3-7

Cheerful Children Toys£17.154.6★1,735 rev

Sincere Party Kids Police Officer Costume Childs Policeman Outfit Cop Fancy Dress Up Cosutme for Boys and Girls 4-6years

Sincere Party£11.834.6★831 rev

Kids Police Costume Kids Dress up Ages 3-7 (Black Vest without Trousers)

Cheerful Children Toys£21.744.5★289 rev

Aomig Kids Police Costumes 8 Pcs Police Officer Dress Up with Accessories Children Police Officer Costume Set Policeman Outfit Cospaly Cop Costume for Boys Girls World Book Day Halloween Birthdays

Aomig£8.734.4★327 rev

Newest

by launch date

Aomig Kids Police Costumes 8 Pcs Police Officer Dress Up with Accessories Children Police Officer Costume Policeman Outfit Cospaly Cop Costume for Boys Girls World Book Day Halloween Birthdays(Black)

Aomig£9.48327 rev

3mo ago

GWAWG Police Costume Accessories Set Officer Role Play Policeman Uniform Outfit for Roleplay Halloween Carnival World Book Day

GWAWG£11.562 rev

6mo ago

Kids Police Costume Kids Dress up Ages 3-7 (Black Vest without Trousers)

Cheerful Children Toys£21.74289 rev

8mo ago

Kitimi Police Costume Kids Children Police Costume Outfit Kids Police Accessories Set Police Baton Police Hat Handcuffs for Carnival Halloween Cosplay Party

Kitimi£13.416 rev

9mo ago

KalaDuck Kids Police Costume Toys 17PCS Accessories with Hat Vest Handcuffs and Toy Gun Pretend Play Police Officer Outfit Carnival Halloween Kids Swat Dress Up Game for Boys Girls

KalaDuck£25.3860 rev

1y ago

What buyers say about police costume kids

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“High quality costume at affordable price”

Size-Overall23%

“Good size”

Value For Money17%

“Good value”

Fun/Entertainment Experience5%

“Fun”

Gifting Purpose4%

“Perfect gift”

Advertised Vs Actual Product3%

“Better than expected”

Durability3%

“Lovely costume and durable too”

Storage Capacity3%

“plenty of space”

Collectibles2%

“Grandson really enjoyed this collection for his 5th Birthday”

Creativity2%

“great for imaginative play”

What buyers complain about

Smell45%

“Cigarette smoke smell”

Quality-Overall15%

“Poor quality”

Durability6%

“Torn trouser”

Size-Overall5%

“the glasses also too big”

Functionality-Overall4%

“Radio not working”

Material Quality4%

“Made from extremely poor quality plastic”

Value For Money2%

“Waste of money”

Noise Level2%

“The whistle has been 'lost' as it is very loud”

Stitch/Finish/Polish2%

“Hat badly damaged 💔 stitches are all coming out”

Gifting Purpose1%

“I feel I can not give this to my child”

Top return reasons

Size-Overall58%

Smell13%

Quality-Overall12%

Defective Material/Parts4%

Value For Money2%

Advertised Vs Actual Product1%

Material Quality1%

Product Condition1%

Stitch/Finish/Polish1%

Adhesion/Stickiness1%

Common questions

Is police costume kids profitable to sell on Amazon United Kingdom?: The niche generates £147K/yr across 20 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -47.5%. Flapen's verdict: Skip it (45/100).
How competitive is the police costume kids niche?: 12 brands and 36 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in police costume kids?: Top complaints mined from reviews: Smell, Quality-Overall, Durability. The return rate is 1.4%.
When does demand for police costume kids peak?: Demand peaks in Mar–Oct–Nov–Dec; the busiest month runs 3.8× the quietest.
What does it cost to enter the police costume kids niche?: Listings span £8.73–£31.95; the average listing price is £15.21 (sweet spot $15–$100). The average incumbent carries 558 reviews — the moat a new listing must climb.