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Police Costume Kids

soft demand (-47.5% this quarter) — Police Costume Kids doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 32Growth 1Conversion 42Competition 33Returns 87Price range 73Avg price 76Brand share 37Review moat 74Quality gap 76
This niche Category average

Is Police Costume Kids profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Police Costume Kids is a £147K/yr Amazon United Kingdom market (289K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Mar–Oct–Nov–Dec. Verdict: Skip it — 45/100.

Police Costume Kids: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -47.5% over the last 90 days and 3.3% of searches end in a purchase.

£147K

revenue / yr

Units sold / yr10K
Search volume / yr-47.5%289K
Conversion rate3.3%
Avg price£15.21

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers12 · 36
Top-5 product click share65%
Open market17%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement70%
New entrants (1y)4· 1 succeeded
Avg rating4.3★
Avg reviews558

Top Police Costume Kids products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

£0£7K£15K£22K£29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

36

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

12%

  • Cheerful Children Toys28%
  • Matissa & Dad20%
  • Sincere Party14%
  • Aomig12%
  • WIKITOT8%
  • KalaDuck6%
  • Open — no brand owns it (6 brands, 12%)

Police Costume Kids demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume289KCVR3.3%Products20Brands12Top 5 Brands83%OOS Rate13.5%Rating4.3★Reviews558Avg BSR#981
25K15KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Top Police Costume Kids search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • police costume kids177K/yr
  • kids police costume49K/yr
  • police officer costume kids22K/yr
  • policeman costume kids13K/yr
  • children police costume11K/yr
  • police outfit kids8K/yr
  • police dress up6K/yr
  • kids police outfit4K/yr

What reviews say buyers love and hate about Police Costume Kids

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Quality-Overall28%

High quality costume at affordable price

Size-Overall23%

Good size

Value For Money17%

Good value

Fun/Entertainment Experience5%

Fun

Gifting Purpose4%

Perfect gift

What buyers complain about

85% of reviews
Smell45%

Cigarette smoke smell

Quality-Overall15%

Poor quality

Durability6%

Torn trouser

Size-Overall5%

the glasses also too big

Functionality-Overall4%

Radio not working

Police Costume Kids return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

63%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
58%
2Smell
13%
3Quality-Overall
12%
4Defective Material/Parts
4%
5Value For Money
2%

Common Police Costume Kids questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Police Costume Kids 45/100 on Amazon United Kingdom — Skip it. The niche generates £147K/yr across 20 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -47.5% over the last 90 days.
Search demand for Police Costume Kids on Amazon United Kingdom peaks in Mar–Oct–Nov–Dec, where the busiest month runs 3.8× the quietest.