Police Costume Kids

Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -47.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.

Searches, last 12 months

289K

Growth, 90 days vs prior 90

-47.5%

Conversion, latest week

3.3%

Market size, estimated

£147Ka year

Peak month

October3.8× the quietest month

Top search term

police costume kids177K searches a year

Listings sell for £15.21 on average, from £8.73 to £31.95. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £15.21 that is £4K to £8K a year per listing.

Average price

£15.21inside the $15 to $100 sweet spot

Price range

£8.73–£31.95

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

£4K–£8K

Returns

1.4%of orders · Amazon United Kingdom median 0.6%

70% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #981 within Fancy Dress. It carries 558 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

95%

Out of stock, average day

13.5%

Average rank

#981in Fancy Dress

Average rating

4.29 starsAmazon United Kingdom average 4.36 stars

Average reviews

558per listing

Listings tracked

20

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months