Police Costume Kids

Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -47.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.

Searches, last 12 months

289K

Growth, 90 days vs prior 90

-47.5%

Conversion, latest week

3.3%

Market size, estimated

£147Ka year

Peak month

October3.8× the quietest month

Top search term

police costume kids177K searches a year

Listings sell for £15.21 on average, from £8.73 to £31.95. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £15.21 that is £4K to £8K a year per listing.

Average price

£15.21inside the $15 to $100 sweet spot

Price range

£8.73–£31.95

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

£4K–£8K

Returns

1.4%of orders · Amazon United Kingdom median 0.6%

70% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #981 within Fancy Dress. It carries 558 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

95%

Out of stock, average day

13.5%

Average rank

#981in Fancy Dress

Average rating

4.29 starsAmazon United Kingdom average 4.36 stars

Average reviews

558per listing

Listings tracked

20

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months