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Police Car

Maybe

Products sell for $26.27 on average, inside the sweet spot. But shoppers spend an estimated $82K a year here, so Police Car is a Maybe.

Flapen Score
56
56 / 100
Top 14% of 1,773 Toys & Games niches · +12 vs the category median of 44
Market size
£82K/yr164K searches / yr
90-day growth
-10.9%search demand this quarter
Competition
45%top-5 click share · 31 brands · 116 sellers

Flapen Score

Police Car against its category

The dotted line is the Toys & Games average. Past it, Police Car is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Police Car market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Police Car 164K times last year and spent an estimated £82K. The top 5 brands take 48% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
164K
Growth, 90 days vs prior 90
-10.9%
Conversion, latest week
1.9%
Market size, estimated
£82Ka year
Peak month
December2.9× the quietest month
Top search term
police car50K searches a year

02 · Price

A sale here is worth £26.27.

Listings sell for £26.27 on average, from £5.62 to £117.58. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £26.27 that is £0 to £3K a year per listing.

Average price
£26.27inside the $15 to $100 sweet spot
Price range
£5.62–£117.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #200 within Hobbies. It carries 697 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
84%
Out of stock, average day
9.3%
Average rank
#200in Hobbies
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
697per listing
Listings tracked
38

04 · Newcomers

2 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Police Car products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

116

Est. top-5 brand share

48%

Top 20: 90%

Est. top-5 click share

45%

Top 20: 84%

Open market

46%

  • Peterkin14%
  • Cemirk11%
  • CMJ RC Cars8%
  • JOYIN7%
  • Toyland7%
  • HOMCOM7%

Demand

Police Car search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Police Car search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • police car50K/yr
  • police car toy44K/yr
  • police toys27K/yr
  • toy police car12K/yr
  • police car toys for kids 3-812K/yr
  • police cars8K/yr
  • police toy6K/yr
  • police cars for kids6K/yr

Reviews and returns

What reviews say buyers love and hate about Police Car

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Quality-Overall”
1.3%of orders come back
“Not the best quality for the price paid”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Police Car questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data