Police Car
MaybeProducts sell for $26.27 on average, inside the sweet spot. But shoppers spend only $82K a year here, so Police Car is a Maybe.
- Flapen Score
- 56 / 100Top 14% of 1,773 Toys & Games niches · +12 vs the category median of 4456
- Market size
- £82K/yr164K searches / yr
- 90-day growth
- -10.9%search demand this quarter
- Competition
- 45%top-5 click share · 31 brands · 116 sellers
Flapen Score
Police Car against its category
The dotted line is the Toys & Games average. Past it, Police Car is stronger. Inside it, weaker.
Market
The Police Car market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Police Car 164K times last year and spent an estimated £82K. The top 5 brands take 48% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
1.9% of searches ended in a purchase last week.
Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.
- Searches, last 12 months
- 164K
- Growth, 90 days vs prior 90
- -10.9%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £82Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- police car50K searches a year
02 · Price
A sale here is worth £26.27.
Listings sell for £26.27 on average, from £5.62 to £117.58. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £26.27 that is £0 to £3K a year per listing.
- Average price
- £26.27inside the $15 to $100 sweet spot
- Price range
- £5.62–£117.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #200 within Hobbies. It carries 697 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 84%
- Out of stock, average day
- 9.3%
- Average rank
- #200in Hobbies
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 697per listing
- Listings tracked
- 38
04 · Newcomers
Amazon counts 2 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Police Car products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
PETERKIN | Police Mercedes Benz Sprinter Toy Vehicle | Diecast Pull Back & Go Van with Police Livery | Diecast Vehicles | Ages 3+
- Price
- £6.13
- Rating
- 4.3/5
- Reviews
- 51
- Age
- 8y ago

Cemirk Police Car Toy with Lights and Sounds Friction Powered Cars for Kids Durable 1:36 Scale Toy Car for Boys and Girls No Battery Required
- Price
- £6.98
- Rating
- 4.1/5
- Reviews
- 53
- Age
- 1y ago

Toyland 12cm (5) Pull Back & Go Die Cast Police Age 3+ Defender With Open & Close Doors - Toy Vehicles - 1:36 Scale
- Price
- £13.56
- Rating
- 3.6/5
- Reviews
- 19
- Age
- 1y ago

HOMCOM 12V Electric Car for Kids Police Car Remote Control 3-6 Years White
- Price
- £117.58
- Rating
- 4.2/5
- Reviews
- 117
- Age
- 4y ago

CMJ RC Cars Lamborghini Aventador LP700-4 Police Car Officially Licensed Remote Control Car 1:24 Scale Working Lights 2.4Ghz
- Price
- £10.34
- Rating
- 4.3/5
- Reviews
- 2,005
- Age
- 3y ago
Trending
90-day click momentum
Karl home 12V Electric Car for Kids Ride on Police Car with 2 Motors Parental Remote Control LED Lights Siren MP3 3 Speeds for Toddlers White
- Price
- £108.50
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Playmags Kids Police Bike Light with 4 Siren Sounds & Flashing Red Blue LEDs - Easy Mount Bicycle Safety Light for Children - Waterproof Police Toy for Kids Ages 3+ (Batteries Not Included)
- Price
- £7.95
- Rating
- 3.9/5
- Reviews
- 535
- Age
- 13y ago

victob Police Car Toy for Boys Bump and Go Plastic Pursuit Rescue Vehicle with Sirens Sound and LED Light for Kids Toddlers Ages 3+ Year Olds Christmas Birthday Gift
- Price
- £10.83
- Rating
- 3.2/5
- Reviews
- 6
- Age
- 5mo ago

JOYIN City Hero Emergency Vehicles Toy Cars Playsets with Lights and Sounds
- Price
- £28.44
- Rating
- 4.6/5
- Reviews
- 5,385
- Age
- 7y ago

HOMCOM 12V Electric Car for Kids Police Car Remote Control 3-6 Years White
- Price
- £117.58
- Rating
- 4.2/5
- Reviews
- 117
- Age
- 4y ago
Newest
by launch date
Karl home 12V Electric Car for Kids Ride on Police Car with 2 Motors Parental Remote Control LED Lights Siren MP3 3 Speeds for Toddlers White
- Price
- £108.50
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

victob Police Car Toy for Boys Bump and Go Plastic Pursuit Rescue Vehicle with Sirens Sound and LED Light for Kids Toddlers Ages 3+ Year Olds Christmas Birthday Gift
- Price
- £10.83
- Rating
- 3.2/5
- Reviews
- 6
- Age
- 5mo ago

JUKUDAHU Police Truck Toy for 3 4 5 6 Years Old Boys - Carrier Vehicle Toy Set with 3 Small Cars and 1 Helicopter Kids Firction Powered Car for Age 3-9 Gifts for Boys and Girls
- Price
- £19.98
- Rating
- 4.1/5
- Reviews
- 32
- Age
- 10mo ago

Quorlis Police Car Toy with Lights & Sounds 1:36 Scale Police Car for Boys and Girls Age 3+ Toy Cars with Pull Back Action Gift for Birthday or Christmas
- Price
- £5.62
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 1y ago

Toyland 12cm (5) Pull Back & Go Die Cast Police Age 3+ Defender With Open & Close Doors - Toy Vehicles - 1:36 Scale
- Price
- £13.56
- Rating
- 3.6/5
- Reviews
- 19
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
31 falling
Sellers
116
Top-5 brand share
48%
Top 20: 90%
Top-5 click share
45%
Top 20: 84%
Open market
46%
- Peterkin14%
- Cemirk11%
- CMJ RC Cars8%
- JOYIN7%
- Toyland7%
- HOMCOM7%
Demand
Police Car search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Police Car search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- police car50K/yr
- police car toy44K/yr
- police toys27K/yr
- toy police car12K/yr
- police car toys for kids 3-812K/yr
- police cars8K/yr
- police toy6K/yr
- police cars for kids6K/yr
Reviews and returns
What reviews say buyers love and hate about Police Car
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not the best quality for the price paid
Bad quality
Cheap stuff
Annoying sounds
Too loud
Lots of noise
Its big,
Very small
Very small car
Broken
This is broken lasted one day
Broke straight away
The speed is not good
It does not shoot or light up
Doesn't work
Love
High quality toy
Quality toys
Excellent product
Good price
Great Value
Great value for money
cute gift
Great gift
Christmas present for nephew he loves it
Good toy
Fun
I am happy with this car toy
Good for sizing too
Is the perfect size for a three year old
size matches
Return
1.3% Return rate 38% Fixable by listing
Its big,
Very small
Very small car
Not the best quality for the price paid
Bad quality
Cheap stuff
The speed is not good
It does not shoot or light up
Doesn't work
too many small bits and also it goes together like Lego and falls apart
Annoying sounds
Too loud
Lots of noise
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Police Car questions
Answered from the same tracked data.









