Police Car
Police Car shows a sweet-spot price point ($26.27 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Police Car profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Police Car is a £82K/yr Amazon United Kingdom market (164K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Police Car: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -10.9% over the last 90 days and 1.9% of searches end in a purchase.
£82K
revenue / yr
Who owns the niche?
The top 5 brands hold 48% of demand, so 52% of the market is open.
52%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 38 products
Top Police Car products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
PETERKIN | Police Mercedes Benz Sprinter Toy Vehicle | Diecast Pull Back & Go Van with Police Livery | Diecast Vehicles | Ages 3+
- Price
- £6.13
- Rating
- 4.3/5
- Reviews
- 51
- Age
- 8y ago
Cemirk Police Car Toy with Lights and Sounds Friction Powered Cars for Kids Durable 1:36 Scale Toy Car for Boys and Girls No Battery Required
- Price
- £6.98
- Rating
- 4.1/5
- Reviews
- 53
- Age
- 1y ago
Toyland 12cm (5) Pull Back & Go Die Cast Police Age 3+ Defender With Open & Close Doors - Toy Vehicles - 1:36 Scale
- Price
- £13.56
- Rating
- 3.6/5
- Reviews
- 19
- Age
- 1y ago
HOMCOM 12V Electric Car for Kids Police Car Remote Control 3-6 Years White
- Price
- £117.58
- Rating
- 4.2/5
- Reviews
- 117
- Age
- 4y ago
CMJ RC Cars Lamborghini Aventador LP700-4 Police Car Officially Licensed Remote Control Car 1:24 Scale Working Lights 2.4Ghz
- Price
- £10.34
- Rating
- 4.3/5
- Reviews
- 2,005
- Age
- 3y ago
Trending
90-day click momentum
Karl home 12V Electric Car for Kids Ride on Police Car with 2 Motors Parental Remote Control LED Lights Siren MP3 3 Speeds for Toddlers White
- Price
- £108.50
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Playmags Kids Police Bike Light with 4 Siren Sounds & Flashing Red Blue LEDs - Easy Mount Bicycle Safety Light for Children - Waterproof Police Toy for Kids Ages 3+ (Batteries Not Included)
- Price
- £7.95
- Rating
- 3.9/5
- Reviews
- 535
- Age
- 13y ago
victob Police Car Toy for Boys Bump and Go Plastic Pursuit Rescue Vehicle with Sirens Sound and LED Light for Kids Toddlers Ages 3+ Year Olds Christmas Birthday Gift
- Price
- £10.83
- Rating
- 3.2/5
- Reviews
- 6
- Age
- 5mo ago
JOYIN City Hero Emergency Vehicles Toy Cars Playsets with Lights and Sounds
- Price
- £28.44
- Rating
- 4.6/5
- Reviews
- 5,385
- Age
- 7y ago
HOMCOM 12V Electric Car for Kids Police Car Remote Control 3-6 Years White
- Price
- £117.58
- Rating
- 4.2/5
- Reviews
- 117
- Age
- 4y ago
Newest
by launch dateKarl home 12V Electric Car for Kids Ride on Police Car with 2 Motors Parental Remote Control LED Lights Siren MP3 3 Speeds for Toddlers White
- Price
- £108.50
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
victob Police Car Toy for Boys Bump and Go Plastic Pursuit Rescue Vehicle with Sirens Sound and LED Light for Kids Toddlers Ages 3+ Year Olds Christmas Birthday Gift
- Price
- £10.83
- Rating
- 3.2/5
- Reviews
- 6
- Age
- 5mo ago
JUKUDAHU Police Truck Toy for 3 4 5 6 Years Old Boys - Carrier Vehicle Toy Set with 3 Small Cars and 1 Helicopter Kids Firction Powered Car for Age 3-9 Gifts for Boys and Girls
- Price
- £19.98
- Rating
- 4.1/5
- Reviews
- 32
- Age
- 10mo ago
Quorlis Police Car Toy with Lights & Sounds 1:36 Scale Police Car for Boys and Girls Age 3+ Toy Cars with Pull Back Action Gift for Birthday or Christmas
- Price
- £5.62
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 1y ago
Toyland 12cm (5) Pull Back & Go Die Cast Police Age 3+ Defender With Open & Close Doors - Toy Vehicles - 1:36 Scale
- Price
- £13.56
- Rating
- 3.6/5
- Reviews
- 19
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
31 falling
Sellers
116
Top-5 brand share
48%
Top 20: 90%
Top-5 click share
45%
Top 20: 84%
Open market
46%
- Peterkin14%
- Cemirk11%
- CMJ RC Cars8%
- JOYIN7%
- Toyland7%
- HOMCOM7%
Police Car demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Top Police Car search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- police car50K/yr
- police car toy44K/yr
- police toys27K/yr
- toy police car12K/yr
- police car toys for kids 3-812K/yr
- police cars8K/yr
- police toy6K/yr
- police cars for kids6K/yr
What reviews say buyers love and hate about Police Car
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“High quality toy”
“Good price”
“cute gift”
“Good toy”
“Good for sizing too”
What buyers complain about
85% of reviews“Not the best quality for the price paid”
“Annoying sounds”
“Its big,”
“Broken”
“The speed is not good”
Police Car return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
38%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Police Car questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
