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Police Badge

prices mostly outside the sweet spot ($2.33–$12.99) — Police Badge doesn't clear our bar today.

Flapen Score

41
Skip it
Market size 3Growth 23Conversion 38Competition 40Returns 88Price range 0Avg price 15Brand share 57Review moat 97Quality gap 78
This niche Category average

Is Police Badge profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Police Badge is a £10K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 41/100.

Police Badge: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.8% over the last 90 days and 3.0% of searches end in a purchase.

£10K

revenue / yr

Units sold / yr4K
Search volume / yr-4.8%63K
Conversion rate3.0%
Avg price£5.43

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers16 · 38
Top-5 product click share61%
Open market29%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement62%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews68

Top Police Badge products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

£0£518£1K£2K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 falling

Sellers

38

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

21%

  • Storm&Lighthouse22%
  • FUN FABLES18%
  • AOVNA11%
  • HENBRANDT10%
  • Smiffys10%
  • RmKbe8%

Police Badge demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume63KCVR3.0%Products21Brands16Top 5 Brands71%OOS Rate5.6%Rating4.3★Reviews68Avg BSR#2,058
9K7KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 7.4×

Top Police Badge search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • police badge46K/yr
  • nypd badge5K/yr
  • police badge uk4K/yr
  • detective badge5K/yr
  • police badge necklace3K/yr

What reviews say buyers love and hate about Police Badge

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Advertised Vs Actual Product33%

As described

Size-Overall17%

Great fit

Quality-Overall17%

Whilst the quality is generally good

Shape/Style17%

Great dress up costume

What buyers complain about

88% of reviews
Size-Overall50%

Letter sizing is iregular

Value For Money25%

waste of money

Strength13%

Kind of flimsy

Police Badge return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

32%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
27%
2Quality-Overall
18%
3Sharpness
9%
4Fastener Quality
9%
5Strap/String Quality
9%

Common Police Badge questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Police Badge 41/100 on Amazon United Kingdom — Skip it. The niche generates £10K/yr across 21 tracked products. Search demand moved -4.8% over the last 90 days.
Search demand for Police Badge on Amazon United Kingdom peaks in Oct–Nov, where the busiest month runs 7.4× the quietest.