police badge
Skip itPrices mostly outside the sweet spot ($2.33–$12.99) — this niche doesn't clear our bar today.
Review moat
Incredible67.81avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Avg price
Bad£5.43avg listing price — sweet spot $15–$100
Market size
Bad£10K£10K/yr · 63K searches
Price range
Bad£2.33–£12.99cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, police badge is a £10K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 41/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
police badge market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £16K–£22K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #2,058
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 62%
- Out of stock
- 5.6%
- Avg brand age
- 42 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
38
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
61%
Top 20: 99%
Open market
21%
- Storm&Lighthouse22%
- FUN FABLES18%
- AOVNA11%
- HENBRANDT10%
- Smiffys10%
- RmKbe8%
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -4.8% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 7.4×
Top police badge search terms
- police badge46K/yr
- nypd badge5K/yr
- police badge uk4K/yr
- detective badge5K/yr
- police badge necklace3K/yr
Top police badge products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FUN FABLES Adult Silver Star Police Badge Necklace with Chain Police Officer Costume Accessory for Fancy Dress SWAT Detective Halloween Cosplay & Party Props
FUN FABLES£3.714.1★27 rev
Storm&Lighthouse Adult Silver Police Badge with Chain and Star Design Special NYPD Cop Officer Adult Fancy Dress Police Costume Accessory
Storm&Lighthouse£4.074.2★5 rev
AOVNA Dress Up America Police Badge Pretend Play Police Costume Accessories Police Fancy Dress for Halloween FBI Dress Up
AOVNA£5.124.8★9 rev
Henbrandt Adult Silver Police Badge with Star Decoration Special Metal Badge Halloween Zombie NYPD Cops and Robbers Cosplay Unisex Police Officer Fancy Dress Accessories
HENBRANDT£3.274.2★77 rev
Smiffys Police Badge Silver in Wallet Cops & Robbers Fancy Dress Cops and Robbers Dress Up Accessories Halloween
Smiffys£6.234.5★809 rev
Newest
by launch date
GWAWG 5pc Adult Police Costume Accessories Including Police Hat Black Sunglasses Checked Fancy Dress Tie Metal Handcuffs with Keys and Badge for Halloween Cop Outfit Men or Womens Fancy Dress
GWAWG£8.9814 rev
FUN FABLES Adult Silver Star Police Badge Necklace with Chain Police Officer Costume Accessory for Fancy Dress SWAT Detective Halloween Cosplay & Party Props
FUN FABLES£3.7127 rev
SAIIURV 2 Pack Fake Metal Police Badge with Star Decoration Police Officer Badge Policeman Swat Badge for Kids Adult Police Costume Accessories for Halloween Cop Swat and FBI Cosplay Party Festival.
SAIIURV£5.1010 rev
Fake Police Swat Badge for Adult Kids 2 Pcs Silver Police Badge with Star Decoration Policeman Metal Officer Costume Accessories for Cosplay Party Festival
Qinsky£4.179 rev
Storm&Lighthouse Adult Silver Police Badge with Star Design Special Police Metal Badge Officer NYPD Cops and Polices Officer NYPD Unisex Polices Accessories Fancy Dress
Storm&Lighthouse£3.446 rev
Trending
90-day click momentum
Police Badge T Shirt Pocket Gym Clothing Bodybuilding Training Workout Exercise Boxing MMA Tee Top (UK Alpha L Regular Regular Black)
Generic£12.990.0★
Storm&Lighthouse Adult Silver Police Badge with Chain and Star Design Special NYPD Cop Officer Adult Fancy Dress Police Costume Accessory
Storm&Lighthouse£4.074.2★
RmKbe Adult Police Radio Set Policeman Costume Accessories Role-Playing Accessories Police Toys Fancy Dress
RmKbe£5.833.6★
Bristol Novelty BA382 Police Badge metal One Size Halloween
Bristol Novelty£2.334.2★
GWAWG 5pc Adult Police Costume Accessories Including Police Hat Black Sunglasses Checked Fancy Dress Tie Metal Handcuffs with Keys and Badge for Halloween Cop Outfit Men or Womens Fancy Dress
GWAWG£8.984.2★
What buyers say about police badge
What buyers praise and complain about, mined from review topics.What buyers love
“As described”
“Great fit”
“Whilst the quality is generally good”
“Great dress up costume”
What buyers complain about
“Letter sizing is iregular”
“waste of money”
“Kind of flimsy”
Top return reasons
Common questions
- Is police badge profitable to sell on Amazon United Kingdom?
- The niche generates £10K/yr across 21 tracked products. 90-day search growth is -4.8%. Flapen's verdict: Skip it (41/100).
- How competitive is the police badge niche?
- 16 brands and 38 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in police badge?
- Top complaints mined from reviews: Size-Overall, Value For Money, Strength. The return rate is 1.4%.
- When does demand for police badge peak?
- Demand peaks in Oct–Nov; the busiest month runs 7.4× the quietest.
- What does it cost to enter the police badge niche?
- Listings span £2.33–£12.99; the average listing price is £5.43 (sweet spot $15–$100). The average incumbent carries 68 reviews — the moat a new listing must climb.