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Police Badge

Fail

Prices span $2.33–$12.99, mostly outside the sweet spot, so Police Badge is a Fail.

Flapen Score
41
41 / 100
Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 44
Market size
£10K/yr63K searches / yr
90-day growth
-4.8%search demand this quarter
Competition
61%top-5 click share · 16 brands · 38 sellers

Flapen Score

Police Badge against its category

The dotted line is the Toys & Games average. Past it, Police Badge is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Police Badge market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Police Badge 63K times last year and spent an estimated £10K. The top 5 brands take 71% of clicks. Demand peaks in Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
3.0%
Market size, estimated
£10Ka year
Peak month
October7.4× the quietest month
Top search term
police badge46K searches a year

02 · Price

A sale here is worth £5.43.

Listings sell for £5.43 on average, from £2.33 to £12.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £5.43 that is £543 to £1K a year per listing.

Average price
£5.43under the $15 to $100 sweet spot
Price range
£2.33–£12.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£543–£1K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #2,058 within Dress-Up Accessories. It carries 68 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
90%
Out of stock, average day
5.6%
Average rank
#2,058in Dress-Up Accessories
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
68per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Police Badge products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£518£1K£2K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 falling

Sellers

38

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 99%

Open market

21%

  • Storm&Lighthouse22%
  • FUN FABLES18%
  • AOVNA11%
  • HENBRANDT10%
  • Smiffys10%
  • RmKbe8%

Demand

Police Badge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 7.4×

Search terms

Top Police Badge search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • police badge46K/yr
  • nypd badge5K/yr
  • police badge uk4K/yr
  • detective badge5K/yr
  • police badge necklace3K/yr

Reviews and returns

What reviews say buyers love and hate about Police Badge

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Advertised Vs Actual Product”
50%of negative reviews mention “Size-Overall”
1.4%of orders come back
“Letter sizing is iregular”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Police Badge questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data