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Police Badge

Fail

Prices span $2.33–$12.99, mostly outside the sweet spot, so Police Badge is a Fail.

Flapen Score
41
41 / 100
Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 44
Market size
£10K/yr63K searches / yr
90-day growth
-4.8%search demand this quarter
Competition
61%top-5 click share · 16 brands · 38 sellers

Flapen Score

Police Badge against its category

The dotted line is the Toys & Games average. Past it, Police Badge is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Police Badge market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Police Badge 63K times last year and spent an estimated £10K. The top 5 brands take 71% of clicks. Demand peaks in Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
3.0%
Market size, estimated
£10Ka year
Peak month
October7.4× the quietest month
Top search term
police badge46K searches a year

02 · Price

A sale here is worth £5.43.

Listings sell for £5.43 on average, from £2.33 to £12.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £5.43 that is £543 to £1K a year per listing.

Average price
£5.43under the $15 to $100 sweet spot
Price range
£2.33–£12.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£543–£1K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #2,058 within Dress-Up Accessories. It carries 68 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
90%
Out of stock, average day
5.6%
Average rank
#2,058in Dress-Up Accessories
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
68per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Police Badge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£518£1K£2K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 falling

Sellers

38

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

21%

  • Storm&Lighthouse22%
  • FUN FABLES18%
  • AOVNA11%
  • HENBRANDT10%
  • Smiffys10%
  • RmKbe8%

Demand

Police Badge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 7.4×

Search terms

Top Police Badge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • police badge46K/yr
  • nypd badge5K/yr
  • police badge uk4K/yr
  • detective badge5K/yr
  • police badge necklace3K/yr

Reviews and returns

What reviews say buyers love and hate about Police Badge

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.22

Letter sizing is iregular

Too long

a bit small

Value For Money25%−0.16

waste of money

Strength13%−0.07

Kind of flimsy

Love

Advertised Vs Actual Product33%+3.37

As described

Size-Overall17%−0.22

Great fit

Quality-Overall17%−0.07

Whilst the quality is generally good

Shape/Style17%+1.53

Great dress up costume

Return

1.4% Return rate 32% Fixable by listing

Size-Overall27%▁▁█▄▁▁

Letter sizing is iregular

Too long

a bit small

Quality-Overall18%▁▁▁█▁▁
Sharpness9%▁▁▁█▁▁
Fastener Quality9%▁▁▁█▁▁
Strap/String Quality9%▁█▁▁▁▁

FAQ

Common Police Badge questions

Answered from the same tracked data.