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Police Accessories

Maybe

The top 5 brands take only 44% of clicks. But shoppers spend only $35K a year here, so Police Accessories is a Maybe.

Flapen Score
54
54 / 100
Top 19% of 1,773 Toys & Games niches · +10 vs the category median of 44
Market size
£35K/yr120K searches / yr
90-day growth
-28.2%search demand this quarter
Competition
32%top-5 click share · 43 brands · 59 sellers

Flapen Score

Police Accessories against its category

The dotted line is the Toys & Games average. Past it, Police Accessories is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Police Accessories market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Police Accessories 120K times last year and spent an estimated £35K. The top 5 brands take 44% of clicks. Demand peaks in Oct–Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-28.2%
Conversion, latest week
2.1%
Market size, estimated
£35Ka year
Peak month
October24.1× the quietest month
Top search term
police accessories55K searches a year

02 · Price

A sale here is worth £13.91.

Listings sell for £13.91 on average, from £4.93 to £31.95. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £13.91 that is £0 to £1K a year per listing.

Average price
£13.91under the $15 to $100 sweet spot
Price range
£4.93–£31.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 26.1% of listings are out of stock. The average listing ranks #1,154 within Fancy Dress. It carries 369 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
95%
Out of stock, average day
26.1%
Average rank
#1,154in Fancy Dress
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
369per listing
Listings tracked
59

04 · Newcomers

Amazon counts 1 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Police Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£692£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

43 rising

Sellers

59

Top-5 brand share

44%

Top 20: 85%

Top-5 click share

32%

Top 20: 72%

Open market

49%

  • KRYDEX12%
  • Cheerful Children Toys9%
  • Matissa & Dad8%
  • GSrenyu8%
  • RenSton8%
  • KalaDuck6%

Demand

Police Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 24.1×

Search terms

Top Police Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • police accessories55K/yr
  • kids police accessories set9K/yr
  • police kit6K/yr
  • police set9K/yr
  • police costume accessories15K/yr
  • police officer accessories7K/yr
  • police woman accessories4K/yr
  • police costume women accessories3K/yr
  • police accessories women8K/yr
  • police hat and handcuffs4K/yr

Reviews and returns

What reviews say buyers love and hate about Police Accessories

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell23%−0.16

Bad smell

It smells so strongly of cigarette smoke

Smells of smoke

Quality-Overall16%+1.47

not high quality as expected for price

Not the best quality for the price paid

Poor quality

Durability8%−0.03

breakable

Broke in less than a day

Broke within a minute

Size-Overall6%+1.03

the glasses also too big

was shorter than the listing said. it was correct for the size

comes slightly big

Strap/String Quality3%−0.02

teeth on the buckle bite in

Buckle Not Up Standard

My only problem with it is the pin in the buckle broke after a short while

Love

Quality-Overall29%+1.47

Excellent Quality

Fantastic quality bag

Quality toys

Value For Money12%+0.53

great value

Good value

Great Value

Size-Overall12%+1.03

size matches

Very comfortable fit

Good fit

Stretchability/Expandability/Elasticity6%+0.43

Really nice quality good stretch looks smart fits great really happy with my item it came well packaged and quick thank you

Good stretch belt, simple and reliable

the slight stretch is great

Durability3%−0.03

good durability for heavy use

Lovely costume and durable too

it has held up well after lots of use

Return

1.4% Return rate 60% Fixable by listing

Size-Overall47%▆▇█▇█▆

the glasses also too big

was shorter than the listing said. it was correct for the size

comes slightly big

Quality-Overall10%█▂▅▃▇▄

not high quality as expected for price

Not the best quality for the price paid

Poor quality

Smell10%▅▅▆▆▃█

Bad smell

It smells so strongly of cigarette smoke

Smells of smoke

Defective Material/Parts4%█▅▆▂▂▂
Advertised Vs Actual Product4%▁█▃▂▆▄

False advertising

its very misleading

FAQ

Common Police Accessories questions

Answered from the same tracked data.