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Poker Mat

Fail

Demand is soft, at -37.0% this quarter, so Poker Mat is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£37K/yr58K searches / yr
90-day growth
-37.0%search demand this quarter
Competition
58%top-5 click share · 15 brands · 19 sellers

Flapen Score

Poker Mat against its category

The dotted line is the Toys & Games average. Past it, Poker Mat is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Poker Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Poker Mat 58K times last year and spent an estimated £37K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -37.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-37.0%
Conversion, latest week
2.7%
Market size, estimated
£37Ka year
Peak month
December3.0× the quietest month
Top search term
poker mat38K searches a year

02 · Price

A sale here is worth £23.21.

Listings sell for £23.21 on average, from £5.96 to £57.29. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £23.21 that is £0 to £2K a year per listing.

Average price
£23.21inside the $15 to $100 sweet spot
Price range
£5.96–£57.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #25 within Games & Accessories. It carries 288 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
96%
Out of stock, average day
10.0%
Average rank
#25in Games & Accessories
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
288per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Poker Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

19

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

25%

  • TITANWOLF20%
  • PERFECT LASER15%
  • Newverest13%
  • Courage Joy Kindness10%
  • Amrocky9%
  • POKER CHIP SHOP8%

Demand

Poker Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Poker Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • poker mat38K/yr
  • poker table cloth10K/yr
  • poker mat for table7K/yr
  • poker cloth4K/yr

Reviews and returns

What reviews say buyers love and hate about Poker Mat

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Quality-Overall50%

Quality table top for our social poker games

Good quality

Great product

Advertised Vs Actual Product11%+1.20

As described

Exactly what I hoped for

Value For Money10%+1.09

Great value for money

Fantastic price

Great for price

Ease Of Use6%+0.57

Handy to have

Soft Feel6%

Smooth surface

Return

1.5% Return rate 70% Fixable by listing

Size-Overall67%▄▅▇█▆▅
Quality-Overall10%▁▁▁▂▁█
Defective Material/Parts7%▃█▅▁▅▁
Color4%█▁▆▁▁▁
Water Resistance2%█▁▁▁▁▁

FAQ

Common Poker Mat questions

Answered from the same tracked data.