poker mat
Skip itSoft demand (-37.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£23.21avg listing price — sweet spot $15–$100
Review moat
Great287.8avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great£5.96–£57.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£37K£37K/yr · 58K searches
Growth
Bad-37.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, poker mat is a £37K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
poker mat market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £35K–£46K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 84%
- Out of stock
- 10.0%
- Avg brand age
- 57 months
- Avg seller age
- 201 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
19
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
58%
Top 20: 97%
Open market
25%
- TITANWOLF20%
- PERFECT LASER15%
- Newverest13%
- Courage Joy Kindness10%
- Amrocky9%
- POKER CHIP SHOP8%
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -37.0% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.0×
Top poker mat search terms
- poker mat38K/yr
- poker table cloth10K/yr
- poker mat for table7K/yr
- poker cloth4K/yr
Top poker mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Professional Poker Mat 120 x 60 cm 10 Players Texas Holdem Poker Mat Portable Poker Table Top with Art Deco Layout Print Noise Reduction| Lightweight for Games Everywhere (Green)
PERFECT LASER£17.944.6★12 rev
TITANWOLF XXL Poker Mat - Gaming Mouse Pad Mouse Mat - 900 x 400mm - XXL mousepad - table mat large size - improved precision and speed - rubber base for stable grip on smooth surfaces - Green
TITANWOLF£12.464.7★442 rev
Courage Joy Kindness Texas Holdem Poker Rubber Mat Poker Mat Folding Poker Table Top Layout For Play Cards Poker Table Top 47 x 24 PokerGames Blackjack Casino Portable Poker Accessories
Courage Joy Kindness£14.843.9★6 rev
Amrocky Professional Poker Mat 120 x 60 cm 8-10 Player Portable Rubber Texas Holdem Poker Table Top Layout with Carrying Bag
Amrocky£16.164.2★39 rev
Newverest Poker Table Top 178 x 89 cm Texas Holdem Poker Mat for Home Game Nights Up to 10 Players Casino Poker Topper Cloth for Tables in Zipper Storage Bag with 8 Coasters in Poker Gift-Ready Box
Newverest£33.394.8★471 rev
Newest
by launch dateCourage Joy Kindness Texas Holdem Poker Rubber Mat Poker Mat Folding Poker Table Top Layout For Play Cards Poker Table Top 47 x 24 PokerGames Blackjack Casino Portable Poker Accessories
Courage Joy Kindness£14.846 rev
ZOWUBNK 900 x 400mm Poker Mat Mouse Pad Rubber Mat Poker Topper for Tables Portable Poker Table for Poker Chips & Poker Games (XXL Green)
ZOWUBNK£11.202 rev
TourKing Professional Poker Mat 180 x 90 cm 10 Player Portable Rubber Texas Holdem Poker Table Top Layout w/Carrying Bag for Poker Games Blackjack (Red)
TourKing£22.714 rev
180x90 cm Poker Mat 10 Player Texas Holdem Poker Rubber Mat Topper
Funvalley Surperfect£27.315 rev
Professional Poker Mat 120 x 60 cm 10 Players Texas Holdem Poker Mat Portable Poker Table Top with Art Deco Layout Print Noise Reduction| Lightweight for Games Everywhere (Green)
PERFECT LASER£17.9412 rev
Trending
90-day click momentumCourage Joy Kindness Texas Holdem Poker Rubber Mat Poker Mat Folding Poker Table Top Layout For Play Cards Poker Table Top 47 x 24 PokerGames Blackjack Casino Portable Poker Accessories
Courage Joy Kindness£14.843.9★
Newverest Poker Table Top 178 x 89 cm Texas Holdem Poker Mat for Home Game Nights Up to 10 Players Casino Poker Topper Cloth for Tables in Zipper Storage Bag with 8 Coasters in Poker Gift-Ready Box
Newverest£33.394.8★
JUNGLE STONE 200 Piece Poker Set Casino Style Game Texas Holdem Poker and Blackjack Game with Felt Double Side Mat Chips Chip Deck Playing Cards and Metal Tin Gift Box
JUNGLE STONE£10.084.4★
REQUISITE NEEDS Professional Poker Set with Mat Casino Texas Holdem and Blackjack Games - 200 Chips Cards in Tin Box
REQUISITE NEEDS£8.803.9★
Newverest Poker Table Top 178 x 89 cm Texas Holdem Poker Mat for Home Game Nights Up to 10 Players Blackjack Casino Poker Topper for Tables in Zipper Storage Bag with 8 Coasters in Gift-Ready Box
Newverest£33.164.8★
What buyers say about poker mat
What buyers praise and complain about, mined from review topics.What buyers love
“Quality table top for our social poker games”
“As described”
“Great value for money”
“Handy to have”
“Smooth surface”
“after many uses its still like new with the carry case”
“Nice weight”
“This has upped the class of poker night, everyone admires it and the perfect size for my table, very pleased”
“Stitched edges are still intact after several months which is more than I can say for the cheaper one I had before”
“Vibrant colours”
Top return reasons
Common questions
- Is poker mat profitable to sell on Amazon United Kingdom?
- The niche generates £37K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -37.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the poker mat niche?
- 15 brands and 19 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 67% of demand.
- When does demand for poker mat peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the poker mat niche?
- Listings span £5.96–£57.29; the average listing price is £23.21 (sweet spot $15–$100). The average incumbent carries 288 reviews — the moat a new listing must climb.