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Poker Mat

soft demand (-37.0% this quarter) — Poker Mat doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 9Growth 7Conversion 34Competition 45Returns 85Price range 81Avg price 95Brand share 63Review moat 86Quality gap 40
This niche Category average

Is Poker Mat profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Poker Mat is a £37K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 44/100.

Poker Mat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -37.0% over the last 90 days and 2.7% of searches end in a purchase.

£37K

revenue / yr

Units sold / yr2K
Search volume / yr-37.0%58K
Conversion rate2.7%
Avg price£23.21

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers15 · 19
Top-5 product click share58%
Open market33%
Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement84%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews288

Top Poker Mat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

19

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

25%

  • TITANWOLF20%
  • PERFECT LASER15%
  • Newverest13%
  • Courage Joy Kindness10%
  • Amrocky9%
  • POKER CHIP SHOP8%

Poker Mat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume58KCVR2.7%Products25Brands15Top 5 Brands67%OOS Rate10.0%Rating4.5★Reviews288Avg BSR#25
3K2KSpike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.0×

Top Poker Mat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • poker mat38K/yr
  • poker table cloth10K/yr
  • poker mat for table7K/yr
  • poker cloth4K/yr

What reviews say buyers love and hate about Poker Mat

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews
Quality-Overall50%

Quality table top for our social poker games

Advertised Vs Actual Product11%

As described

Value For Money10%

Great value for money

Ease Of Use6%

Handy to have

Soft Feel6%

Smooth surface

Poker Mat return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

70%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
67%
2Quality-Overall
10%
3Defective Material/Parts
7%
4Color
4%
5Water Resistance
2%

Common Poker Mat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Poker Mat 44/100 on Amazon United Kingdom — Skip it. The niche generates £37K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -37.0% over the last 90 days.
Search demand for Poker Mat on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 3.0× the quietest.