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Pokemon Tin

Fail

The top 5 brands take 100% of clicks, so Pokemon Tin is a Fail.

Flapen Score
42
42 / 100
Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 44
Market size
£124K/yr587K searches / yr
90-day growth
-13.1%search demand this quarter
Competition
49%top-5 click share · 2 brands · 96 sellers

Flapen Score

Pokemon Tin against its category

The dotted line is the Toys & Games average. Past it, Pokemon Tin is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pokemon Tin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pokemon Tin 587K times last year and spent an estimated £124K. All 2 brands take every click. Demand peaks in Feb–Mar–Jun. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 587K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.

Searches, last 12 months
587K
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
1.4%
Market size, estimated
£124Ka year
Peak month
March2.1× the quietest month
Top search term
pokemon tin188K searches a year

02 · Price

A sale here is worth £15.41.

Listings sell for £15.41 on average, from £7.30 to £42.91. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £15.41 that is £4K to £8K a year per listing.

Average price
£15.41inside the $15 to $100 sweet spot
Price range
£7.30–£42.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 21.3% of listings are out of stock. The average listing ranks #170 within Games & Accessories. It carries 322 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
96%
Out of stock, average day
21.3%
Average rank
#170in Games & Accessories
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
322per listing
Listings tracked
24

04 · Newcomers

Amazon counts 11 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
11Amazon's first-year sales bar
Average brand age
24 months

Products

Top Pokemon Tin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

96

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

49%

Top 20: 97%

Open market

0%

  • Pokémon99%
  • The Toy Box1%
  • Open — no brand owns it (0%)

Demand

Pokemon Tin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Jun · busiest ÷ quietest = 2.1×

Search terms

Top Pokemon Tin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pokemon tin188K/yr
  • pokemon tins108K/yr
  • pokemon mini tin72K/yr
  • pokemon cards tin61K/yr
  • pokemon tcg tin22K/yr
  • pokemon card tin28K/yr
  • pokemon tins with cards22K/yr
  • pokémon tin20K/yr
  • pokemon mini tins15K/yr
  • pokemon cards tins11K/yr

Reviews and returns

What reviews say buyers love and hate about Pokemon Tin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%−0.06

bit overpriced

whacked up for 5x the price

bulk crap worth nothing for £11 I expect at least 1 card to be something cool

Advertised Vs Actual Product24%−0.30

Not as advertised

Not as described

Misleading

Quality-Overall7%+1.46

Absolute rubbish

the cards where of poor quality

Garbage

Product Condition7%−0.12

Used cards

Used product

Not new

Ease Of Use5%0.00

Nice tin, hard to get at any time

Hard to get hold of in my area

very dinted I couldnt properly open the tin

Love

Value For Money27%−0.06

Good value for money

Awesome price

Amazing value

Quality-Overall24%+1.46

Amazing quality

great product ty

Great product, perfect condition

Collectibles22%+1.88

Great collection

Overall, its a nice mix of collectability and fun

Great for the collectors

Advertised Vs Actual Product12%−0.30

As Described

As shown

Exactly as shown

Gifting Purpose5%+0.57

Fun little gift

Good gift

Birthday present

Return

0.7% Return rate 43% Fixable by listing

Advertised Vs Actual Product41%█▅▂▃▄▇

Not as advertised

Not as described

Misleading

Product Condition24%▁▅▆▇█▆

Used cards

Used product

Not new

Quality-Overall7%▁▅▇█▂▂

Absolute rubbish

the cards where of poor quality

Garbage

Value For Money6%▇▅█▁▄▂

bit overpriced

whacked up for 5x the price

bulk crap worth nothing for £11 I expect at least 1 card to be something cool

Scratch Resistance5%█▂▃▂▄▂

FAQ

Common Pokemon Tin questions

Answered from the same tracked data.