Pokemon Squishmallow
FailThe top 5 brands take 98% of clicks, so Pokemon Squishmallow is a Fail.
- Flapen Score
- 40 / 100Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 4440
- Market size
- £27K/yr68K searches / yr
- 90-day growth
- +7.5%search demand this quarter
- Competition
- 52%top-5 click share · 6 brands · 137 sellers
Flapen Score
Pokemon Squishmallow against its category
The dotted line is the Toys & Games average. Past it, Pokemon Squishmallow is stronger. Inside it, weaker.
Market
The Pokemon Squishmallow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pokemon Squishmallow 68K times last year and spent an estimated £27K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
2.9% of searches ended in a purchase last week.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- +7.5%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £27Ka year
- Peak month
- December4.6× the quietest month
- Top search term
- pokemon squishmallow44K searches a year
02 · Price
A sale here is worth £14.00.
Listings sell for £14.00 on average, from £7.88 to £19.38. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £14.00 that is £0 to £1K a year per listing.
- Average price
- £14.00under the $15 to $100 sweet spot
- Price range
- £7.88–£19.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
52% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #1,632 within Dolls & Accessories. It carries 295 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 93%
- Out of stock, average day
- 4.7%
- Average rank
- #1,632in Dolls & Accessories
- Average rating
- 4.73 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 295per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 4 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Pokemon Squishmallow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Squish-a-longs Pokémon Centre Playset by Jazwares Collect Trade and Play (4) Mini-Squish (Chansey Marill Pikachu Snorlax) and (3) Mini-Squish accessories (Beanbag Chair Bed Healing Bag).
- Price
- £14.58
- Rating
- 4.6/5
- Reviews
- 103
- Age
- 11mo ago

Squishmallows Original 10-Inch Pikachu Pokémon Plush - Ultrasoft Official Jazwares Plush
- Price
- £13.64
- Rating
- 4.9/5
- Reviews
- 27
- Age
- 9mo ago

Squish-a-longs Pokémon Mini-Squish 6-Pack (Pikachu Gengar Snorlax Eevee Bellibolt Marill) (Amazon Exclusive)
- Price
- £10.62
- Rating
- 4.4/5
- Reviews
- 103
- Age
- 11mo ago

Squishmallows Original Pokémon 10-Inch Eevee - Add Eevee to your Squad Ultrasoft Stuffed Animal Medium Plush Official Kelly Toy Plush
- Price
- £14.89
- Rating
- 4.9/5
- Reviews
- 58
- Age
- 1y ago

Get Trend Squishmallows Girls Baseball Cap Sunglasses & Scrunchie Set Adjustable Hat 100% UV Shades Holiday Accessories (Pink Squishmallows)
- Price
- £14.05
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 9mo ago
Trending
90-day click momentum
Pokémon Squishmallows 10-Inch Pikachu Plush - Add Pikachu to your Squad Ultrasoft Stuffed Animal Medium Plush 3+
- Price
- £13.13
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 3y ago

Get Trend Squishmallows Girls Baseball Cap Sunglasses & Scrunchie Set Adjustable Hat 100% UV Shades Holiday Accessories (Pink Squishmallows)
- Price
- £14.05
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 9mo ago

Pokemon Pokeball | Kawaii Squeeze Toys | Stress Relief Squishy Collection
- Price
- £8.31
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 4mo ago

Pokémon Squishmallows 10-Inch Gengar Plush - Add Gengar to your Squad Ultrasoft Stuffed Animal Medium Plush 3+
- Price
- £17.49
- Rating
- 4.8/5
- Reviews
- 58
- Age
- 3y ago

Squishmallows Pyjamas Short Sleeve Girls Pyjamas Kids Pjs For Summer Girls Pyjama Sets Pink 10-11 Years
- Price
- £11.70
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 1y ago
Newest
by launch date
Pokemon Pokeball | Kawaii Squeeze Toys | Stress Relief Squishy Collection
- Price
- £8.31
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 4mo ago

Pokémon Bulbasaur Plush - 8-Inch Soft Plush with Authentic Details
- Price
- £11.52
- Rating
- 4.9/5
- Reviews
- 162
- Age
- 5mo ago

Squishmallows Original 10-Inch Pikachu Pokémon Plush - Ultrasoft Official Jazwares Plush
- Price
- £13.64
- Rating
- 4.9/5
- Reviews
- 27
- Age
- 9mo ago

Squishmallows Original 8in Sprigatito Pokémon Plush - Ultrasoft Official Jazwares Plush (Little)
- Price
- £19.11
- Rating
- 4.8/5
- Reviews
- 146
- Age
- 9mo ago

Get Trend Squishmallows Girls Baseball Cap Sunglasses & Scrunchie Set Adjustable Hat 100% UV Shades Holiday Accessories (Pink Squishmallows)
- Price
- £14.05
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
137
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
52%
Top 20: 93%
Open market
0%
- Squishmallows45%
- Squish-a-longs26%
- Pokémon12%
- Jazwares8%
- Get Trend7%
- Funko2%
Demand
Pokemon Squishmallow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
Search terms
Top Pokemon Squishmallow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pokemon squishmallow44K/yr
- pokemon squishy6K/yr
- squishmallow pokemon13K/yr
- pokémon squishmallow4K/yr
- pokémon squishmallow eyes497/yr
Reviews and returns
What reviews say buyers love and hate about Pokemon Squishmallow
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Large
small
Tiny pokemon
the product is confusing
I think they are a little expensive for what they are
Pricey
Love
The quality feels really solid for the price
great quality plush
Good quality
Bright and cheerful soft toy
Soft n cuddly
their softness
It was also quite affordable
Good value
Good Value for money
Ideal size
Good size pack
Good size and as expected
Excellent quality and fun little collectable
good collection
My daughter's an avid Pokémon collector
Return
0.6% Return rate 67% Fixable by listing
Large
small
Tiny pokemon
I think they are a little expensive for what they are
Pricey
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pokemon Squishmallow questions
Answered from the same tracked data.









