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Pokemon Squishmallow

Fail

The top 5 brands take 98% of clicks, so Pokemon Squishmallow is a Fail.

Flapen Score
40
40 / 100
Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 44
Market size
£27K/yr68K searches / yr
90-day growth
+7.5%search demand this quarter
Competition
52%top-5 click share · 6 brands · 137 sellers

Flapen Score

Pokemon Squishmallow against its category

The dotted line is the Toys & Games average. Past it, Pokemon Squishmallow is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pokemon Squishmallow market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pokemon Squishmallow 68K times last year and spent an estimated £27K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
+7.5%
Conversion, latest week
2.9%
Market size, estimated
£27Ka year
Peak month
December4.6× the quietest month
Top search term
pokemon squishmallow44K searches a year

02 · Price

A sale here is worth £14.00.

Listings sell for £14.00 on average, from £7.88 to £19.38. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £14.00 that is £0 to £1K a year per listing.

Average price
£14.00under the $15 to $100 sweet spot
Price range
£7.88–£19.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #1,632 within Dolls & Accessories. It carries 295 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
93%
Out of stock, average day
4.7%
Average rank
#1,632in Dolls & Accessories
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
295per listing
Listings tracked
27

04 · Newcomers

Amazon counts 4 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
4Amazon's first-year sales bar
Average brand age
26 months

Products

Top Pokemon Squishmallow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

137

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

0%

  • Squishmallows45%
  • Squish-a-longs26%
  • Pokémon12%
  • Jazwares8%
  • Get Trend7%
  • Funko2%

Demand

Pokemon Squishmallow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Pokemon Squishmallow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pokemon squishmallow44K/yr
  • pokemon squishy6K/yr
  • squishmallow pokemon13K/yr
  • pokémon squishmallow4K/yr
  • pokémon squishmallow eyes497/yr

Reviews and returns

What reviews say buyers love and hate about Pokemon Squishmallow

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall68%−0.14

Large

small

Tiny pokemon

Advertised Vs Actual Product10%−0.03

the product is confusing

Value For Money7%+1.02

I think they are a little expensive for what they are

Pricey

Love

Quality-Overall31%+1.83

The quality feels really solid for the price

great quality plush

Good quality

Soft Feel19%

Bright and cheerful soft toy

Soft n cuddly

their softness

Value For Money13%+1.02

It was also quite affordable

Good value

Good Value for money

Size-Overall9%−0.14

Ideal size

Good size pack

Good size and as expected

Collectibles4%+0.23

Excellent quality and fun little collectable

good collection

My daughter's an avid Pokémon collector

Return

0.6% Return rate 67% Fixable by listing

Size-Overall62%▁▇█▄▅▇

Large

small

Tiny pokemon

Quality-Overall8%▁▁▃▇▁█
Gifting Purpose8%█▂▁▂▃▁
Value For Money5%▁█▁▁▁▁

I think they are a little expensive for what they are

Pricey

Defective Material/Parts4%▁▁▁▆█▁

FAQ

Common Pokemon Squishmallow questions

Answered from the same tracked data.