pokemon squishmallow
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great295.26avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.00avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Okay£7.88–£19.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+7.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£27K£27K/yr · 68K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, pokemon squishmallow is a £27K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
pokemon squishmallow market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £18K–£21K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #1,632
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 52%
- Out of stock
- 4.7%
- Avg brand age
- 26 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
137
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
52%
Top 20: 93%
Open market
0%
- Squishmallows45%
- Squish-a-longs26%
- Pokémon12%
- Jazwares8%
- Get Trend7%
- Funko2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
Top pokemon squishmallow search terms
- pokemon squishmallow44K/yr
- pokemon squishy6K/yr
- squishmallow pokemon13K/yr
- pokémon squishmallow4K/yr
- pokémon squishmallow eyes497/yr
Top pokemon squishmallow products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Squish-a-longs Pokémon Centre Playset by Jazwares Collect Trade and Play (4) Mini-Squish (Chansey Marill Pikachu Snorlax) and (3) Mini-Squish accessories (Beanbag Chair Bed Healing Bag).
Squish-a-longs£14.584.6★103 rev
Squishmallows Original 10-Inch Pikachu Pokémon Plush - Ultrasoft Official Jazwares Plush
Squishmallows£13.644.9★27 rev
Squish-a-longs Pokémon Mini-Squish 6-Pack (Pikachu Gengar Snorlax Eevee Bellibolt Marill) (Amazon Exclusive)
Squish-a-longs£10.624.4★103 rev
Squishmallows Original Pokémon 10-Inch Eevee - Add Eevee to your Squad Ultrasoft Stuffed Animal Medium Plush Official Kelly Toy Plush
Squishmallows£14.894.9★58 rev
Get Trend Squishmallows Girls Baseball Cap Sunglasses & Scrunchie Set Adjustable Hat 100% UV Shades Holiday Accessories (Pink Squishmallows)
Get Trend£14.054.5★89 rev
Newest
by launch date
Pokemon Pokeball | Kawaii Squeeze Toys | Stress Relief Squishy Collection
Pokémon£8.312 rev
Pokémon Bulbasaur Plush - 8-Inch Soft Plush with Authentic Details
Jazwares£11.52162 rev
Squishmallows Original 10-Inch Pikachu Pokémon Plush - Ultrasoft Official Jazwares Plush
Squishmallows£13.6427 rev
Squishmallows Original 8in Sprigatito Pokémon Plush - Ultrasoft Official Jazwares Plush (Little)
Squishmallows£19.11146 rev
Get Trend Squishmallows Girls Baseball Cap Sunglasses & Scrunchie Set Adjustable Hat 100% UV Shades Holiday Accessories (Pink Squishmallows)
Get Trend£14.0589 rev
Trending
90-day click momentum
Pokémon Squishmallows 10-Inch Pikachu Plush - Add Pikachu to your Squad Ultrasoft Stuffed Animal Medium Plush 3+
Pokémon£13.134.2★
Get Trend Squishmallows Girls Baseball Cap Sunglasses & Scrunchie Set Adjustable Hat 100% UV Shades Holiday Accessories (Pink Squishmallows)
Get Trend£14.054.5★
Pokemon Pokeball | Kawaii Squeeze Toys | Stress Relief Squishy Collection
Pokémon£8.314.5★
Pokémon Squishmallows 10-Inch Gengar Plush - Add Gengar to your Squad Ultrasoft Stuffed Animal Medium Plush 3+
Pokémon£17.494.8★
Squishmallows Pyjamas Short Sleeve Girls Pyjamas Kids Pjs For Summer Girls Pyjama Sets Pink 10-11 Years
Squishmallows£11.704.5★
What buyers say about pokemon squishmallow
What buyers praise and complain about, mined from review topics.What buyers love
“The quality feels really solid for the price”
“Bright and cheerful soft toy”
“It was also quite affordable”
“Ideal size”
“Excellent quality and fun little collectable”
“Its easy to pack away and carry around, which is great for taking on trips or keeping children entertained when out and about”
“Perfect present”
“He enjoys them”
“We love the design, size, colors, and their softness”
“As shown”
What buyers complain about
“Large”
“the product is confusing”
“I think they are a little expensive for what they are”
Top return reasons
Common questions
- Is pokemon squishmallow profitable to sell on Amazon United Kingdom?
- The niche generates £27K/yr across 27 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is +7.5%. Flapen's verdict: Skip it (40/100).
- How competitive is the pokemon squishmallow niche?
- 6 brands and 137 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in pokemon squishmallow?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.6%.
- When does demand for pokemon squishmallow peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.6× the quietest.
- What does it cost to enter the pokemon squishmallow niche?
- Listings span £7.88–£19.38; the average listing price is £14.00 (sweet spot $15–$100). The average incumbent carries 295 reviews — the moat a new listing must climb.