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Pokemon Squishmallow

Fail

The top 5 brands take 98% of clicks, so Pokemon Squishmallow is a Fail.

Flapen Score
40
40 / 100
Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 44
Market size
£27K/yr68K searches / yr
90-day growth
+7.5%search demand this quarter
Competition
52%top-5 click share · 6 brands · 137 sellers

Flapen Score

Pokemon Squishmallow against its category

The dotted line is the Toys & Games average. Past it, Pokemon Squishmallow is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pokemon Squishmallow market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pokemon Squishmallow 68K times last year and spent an estimated £27K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
+7.5%
Conversion, latest week
2.9%
Market size, estimated
£27Ka year
Peak month
December4.6× the quietest month
Top search term
pokemon squishmallow44K searches a year

02 · Price

A sale here is worth £14.00.

Listings sell for £14.00 on average, from £7.88 to £19.38. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £14.00 that is £0 to £1K a year per listing.

Average price
£14.00under the $15 to $100 sweet spot
Price range
£7.88–£19.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #1,632 within Dolls & Accessories. It carries 295 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
93%
Out of stock, average day
4.7%
Average rank
#1,632in Dolls & Accessories
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
295per listing
Listings tracked
27

04 · Newcomers

4 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
4Amazon's first-year sales bar
Average brand age
26 months

Products

Top Pokemon Squishmallow products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

137

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 93%

Open market

0%

  • Squishmallows45%
  • Squish-a-longs26%
  • Pokémon12%
  • Jazwares8%
  • Get Trend7%
  • Funko2%

Demand

Pokemon Squishmallow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Pokemon Squishmallow search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pokemon squishmallow44K/yr
  • pokemon squishy6K/yr
  • squishmallow pokemon13K/yr
  • pokémon squishmallow4K/yr
  • pokémon squishmallow eyes497/yr

Reviews and returns

What reviews say buyers love and hate about Pokemon Squishmallow

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
68%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Large”
A buyer, on “Size-Overall”68% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Pokemon Squishmallow questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data