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pokemon puzzle

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 11Growth 5Conversion 67Competition 57Returns 96Price range 79Avg price 46Brand share 0Review moat 37Quality gap 18

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Price range

Great£4.95–£55.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£11.56

avg listing price — sweet spot $15–$100

Review moat

Okay2,791.46

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad£44K

£44K/yr · 64K searches

Growth

Bad-39.9%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, pokemon puzzle is a £44K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

pokemon puzzle market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
£35K–£46K
units × avg price
Conversion rate
6.0%
Avg BSR
#966
Page quality
0%
Prime
93%
Sponsored
39%
Out of stock
1.1%
Avg brand age
40 months
Avg seller age
188 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 rising

Sellers

108

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 94%

Open market

0%

  • Ravensburger88%
  • Buffalo Games9%
  • Pokémon1%
  • Popgear1%

Demand

Weekly Amazon search volume, last 22 weeks — -39.9% search growth over the last 90 days.
1K750Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Top pokemon puzzle search terms

  • pokemon puzzle37K/yr
  • pokemon jigsaw22K/yr
  • pokemon jigsaw puzzles for kids5K/yr
All search terms

Top pokemon puzzle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£1K6%£3K9%£4K12%£5K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about pokemon puzzle

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Good quality”

Value For Money19%

“Good value for money”

Gifting Purpose16%

“Lovely gift”

Fun/Entertainment Experience11%

“It's engaging enough to keep you interested”

Size-Overall7%

“Perfect fit”

Design-Overall6%

“Stylish puzzle”

Developmental Needs6%

“Good for older kids”

Ease Of Use3%

“Easy enough to do for 4 to 8 yrs”

Strength3%

“Once completed its very sturdy”

Correct Contents3%

“sturdy plastic pieces”

What buyers complain about

Gifting Purpose100%

“box arrived damaged so it is useless as the gift it was intended”

Top return reasons

Size-Overall35%
Gifting Purpose34%
Defective Material/Parts11%
Advertised Vs Actual Product4%
Product Condition4%
Material Quality4%
Chest Fit2%
Quality-Overall2%
Value For Money2%
Adhesion/Stickiness2%

Common questions

Is pokemon puzzle profitable to sell on Amazon United Kingdom?
The niche generates £44K/yr across 28 tracked products. 90-day search growth is -39.9%. Flapen's verdict: Skip it (37/100).
How competitive is the pokemon puzzle niche?
4 brands and 108 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in pokemon puzzle?
Top complaints mined from reviews: Gifting Purpose. The return rate is 0.9%.
What does it cost to enter the pokemon puzzle niche?
Listings span £4.95–£55.63; the average listing price is £11.56 (sweet spot $15–$100). The average incumbent carries 2,791 reviews — the moat a new listing must climb.