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Pokemon Plush

Fail

The top 5 brands take 100% of clicks, so Pokemon Plush is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£153K/yr533K searches / yr
90-day growth
-17.6%search demand this quarter
Competition
22%top-5 click share · 6 brands · 227 sellers

Flapen Score

Pokemon Plush against its category

The dotted line is the Toys & Games average. Past it, Pokemon Plush is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pokemon Plush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pokemon Plush 533K times last year and spent an estimated £153K. The top 5 brands take 100% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 533K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.

Searches, last 12 months
533K
Growth, 90 days vs prior 90
-17.6%
Conversion, latest week
1.9%
Market size, estimated
£153Ka year
Peak month
December3.0× the quietest month
Top search term
pokemon plush280K searches a year

02 · Price

A sale here is worth £14.97.

Listings sell for £14.97 on average, from £4.64 to £32.80. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £14.97 that is £1K to £4K a year per listing.

Average price
£14.97under the $15 to $100 sweet spot
Price range
£4.64–£32.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #823 within Dolls & Accessories. It carries 1,548 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
91%
Out of stock, average day
7.2%
Average rank
#823in Dolls & Accessories
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,548per listing
Listings tracked
80

04 · Newcomers

Amazon counts 9 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
9Amazon's first-year sales bar
Average brand age
33 months

Products

Top Pokemon Plush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

227

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

22%

Top 20: 60%

Open market

0%

  • Pokémon73%
  • Jazwares24%
  • HOX1%
  • Funko1%
  • Picabika0%
  • Squishmallows0%

Demand

Pokemon Plush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Pokemon Plush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pokemon plush280K/yr
  • pokemon plushies79K/yr
  • pokemon teddy51K/yr
  • pokémon plush34K/yr
  • pokemon soft toy15K/yr
  • mewtwo plush10K/yr
  • pokemon plush toys17K/yr
  • pokemon teddy plush9K/yr
  • pokemon teddies8K/yr
  • pokémon plushies8K/yr

Reviews and returns

What reviews say buyers love and hate about Pokemon Plush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall32%−0.04

Large

Ridiculously small

Small toy

Value For Money16%−0.03

expensive

a bit overpriced

Expensive

Weight Heavy7%−0.03

It is heavier than I expected

Heavier than expected

very heavy

Strength4%−0.02

not sturdy

Advertised Vs Actual Product4%0.00

the product is confusing

Love

Quality-Overall31%+0.92

Excellent quality

Good quality, very cute toy

Very good product and reasonable price

Value For Money11%−0.03

Great value for money

good value

Good value

Soft Feel10%

nice soft materials

Soft n cuddly

Lovely silky smooth, cute as

Size-Overall7%−0.04

Great fit

fits as expected

not too big

Advertised Vs Actual Product7%0.00

As advertised

As described

Exactly what I wanted it for

Return

0.6% Return rate 59% Fixable by listing

Size-Overall42%▄▇█▆▆█

Large

Ridiculously small

Small toy

Advertised Vs Actual Product9%▇▁▃█▁▁

the product is confusing

Value For Money7%▁▇▄▁█▆

expensive

a bit overpriced

Expensive

Quality-Overall6%▁█▁▃▂▂

Not the greatest quality, very heavy

Gifting Purpose6%▁▅▃█▇▅

FAQ

Common Pokemon Plush questions

Answered from the same tracked data.