Pokemon Plush
FailThe top 5 brands take 100% of clicks, so Pokemon Plush is a Fail.
- Flapen Score
- 45 / 100Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 4445
- Market size
- £153K/yr533K searches / yr
- 90-day growth
- -17.6%search demand this quarter
- Competition
- 22%top-5 click share · 6 brands · 227 sellers
Flapen Score
Pokemon Plush against its category
The dotted line is the Toys & Games average. Past it, Pokemon Plush is stronger. Inside it, weaker.
Market
The Pokemon Plush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pokemon Plush 533K times last year and spent an estimated £153K. The top 5 brands take 100% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 533K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.
- Searches, last 12 months
- 533K
- Growth, 90 days vs prior 90
- -17.6%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £153Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- pokemon plush280K searches a year
02 · Price
A sale here is worth £14.97.
Listings sell for £14.97 on average, from £4.64 to £32.80. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £14.97 that is £1K to £4K a year per listing.
- Average price
- £14.97under the $15 to $100 sweet spot
- Price range
- £4.64–£32.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #823 within Dolls & Accessories. It carries 1,548 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 91%
- Out of stock, average day
- 7.2%
- Average rank
- #823in Dolls & Accessories
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,548per listing
- Listings tracked
- 80
04 · Newcomers
9 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Pokemon Plush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pokémon Gengar Plush - 12-Inch Pokemon Plush - Authentic Details - Toys for Kids
- Price
- £18.34
- Rating
- 4.7/5
- Reviews
- 3,595
- Age
- 2y ago

Pokémon Mew Plush - 8-Inch Soft Plush with Authentic Details
- Price
- £11.51
- Rating
- 4.7/5
- Reviews
- 799
- Age
- 2y ago

Pokémon 8-Inch Pikachu Plush - Adorable Ultra-Soft Plush Toy Perfect for Playing & Displaying - Gotta Catch Em All
- Price
- £10.28
- Rating
- 4.8/5
- Reviews
- 590
- Age
- 11mo ago

Pokémon Eevee Plush - 8-Inch Soft Plush with Authentic Details
- Price
- £11.65
- Rating
- 4.8/5
- Reviews
- 295
- Age
- 1y ago

Pokémon Bulbasaur Plush - 8-Inch Soft Plush with Authentic Details
- Price
- £11.52
- Rating
- 4.9/5
- Reviews
- 162
- Age
- 5mo ago
Trending
estimated 90-day click momentum
Pokémon Squirtle Plush - 8-Inch Soft Plush with Authentic Details
- Price
- £10.12
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 8mo ago

Pokémon Umbreon Sleeping Plush - 18-Inch Premium Plush in Sleeping Pose
- Price
- £29.31
- Rating
- 4.8/5
- Reviews
- 1,761
- Age
- 5mo ago

Pokemon Pyjamas | Pikachu Boys Pyjamas | Short Sleeve Pjs For Boys | Pikachu Pyjama Set | Black 10-11 Years
- Price
- £12.10
- Rating
- 4.7/5
- Reviews
- 72
- Age
- 1y ago

Pokémon Bulbasaur Plush - 8-Inch Soft Plush with Authentic Details
- Price
- £11.52
- Rating
- 4.9/5
- Reviews
- 162
- Age
- 5mo ago

Pokemon Pyjamas | Pikachu Short PJs | Pikachu Pyjamas For Kids Blue Age 7 to 8 Years
- Price
- £9.58
- Rating
- 4.8/5
- Reviews
- 2,827
- Age
- 7y ago
Newest
by launch date
Pokémon Bulbasaur Plush - 8-Inch Soft Plush with Authentic Details
- Price
- £11.52
- Rating
- 4.9/5
- Reviews
- 162
- Age
- 5mo ago

Pokémon Umbreon Sleeping Plush - 18-Inch Premium Plush in Sleeping Pose
- Price
- £29.31
- Rating
- 4.8/5
- Reviews
- 1,761
- Age
- 5mo ago

Pokémon Squirtle Plush - 8-Inch Soft Plush with Authentic Details
- Price
- £10.12
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 8mo ago

Pokémon Charmander Plush - 8-Inch Soft Plush with Authentic Details
- Price
- £11.88
- Rating
- 4.8/5
- Reviews
- 1,861
- Age
- 8mo ago

Pokémon Umbreon Plush - 8-Inch Soft Plush with Authentic Details
- Price
- £11.73
- Rating
- 4.8/5
- Reviews
- 1,861
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 22% of clicks, no more. An open shelf where new products get seen.
Brands
6 flat
Sellers
227
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
22%
Top 20: 60%
Open market
0%
- Pokémon73%
- Jazwares24%
- HOX1%
- Funko1%
- Picabika0%
- Squishmallows0%
Demand
Pokemon Plush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Pokemon Plush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pokemon plush280K/yr
- pokemon plushies79K/yr
- pokemon teddy51K/yr
- pokémon plush34K/yr
- pokemon soft toy15K/yr
- mewtwo plush10K/yr
- pokemon plush toys17K/yr
- pokemon teddy plush9K/yr
- pokemon teddies8K/yr
- pokémon plushies8K/yr
Reviews and returns
What reviews say buyers love and hate about Pokemon Plush
We read the reviews and the return reasons for every product selling here.
“Large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pokemon Plush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









