pokemon plush
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great22%top-5 click share — an open shelf
Avg price
Great£14.97avg listing price — sweet spot $15–$100
Price range
Good£4.64–£32.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,548.18avg incumbent reviews — the moat a new listing must climb
Market size
Okay£153K£153K/yr · 533K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-17.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, pokemon plush is a £153K/yr Amazon United Kingdom market (533K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
pokemon plush market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £150K–£187K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #823
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 78%
- Out of stock
- 7.2%
- Avg brand age
- 33 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
6 flat
Sellers
227
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
22%
Top 20: 60%
Open market
0%
- Pokémon73%
- Jazwares24%
- HOX1%
- Funko1%
- Picabika0%
- Squishmallows0%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Top pokemon plush search terms
- pokemon plush280K/yr
- pokemon plushies79K/yr
- pokemon teddy51K/yr
- pokémon plush34K/yr
- pokemon soft toy15K/yr
- mewtwo plush10K/yr
- pokemon plush toys17K/yr
- pokemon teddy plush9K/yr
- pokemon teddies8K/yr
- pokémon plushies8K/yr
Top pokemon plush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pokémon Gengar Plush - 12-Inch Pokemon Plush - Authentic Details - Toys for Kids
Pokémon£18.344.7★3,595 rev
Pokémon Mew Plush - 8-Inch Soft Plush with Authentic Details
Jazwares£11.514.7★799 rev
Pokémon 8-Inch Pikachu Plush - Adorable Ultra-Soft Plush Toy Perfect for Playing & Displaying - Gotta Catch Em All
Pokémon£10.284.8★590 rev
Pokémon Eevee Plush - 8-Inch Soft Plush with Authentic Details
Jazwares£11.654.8★295 rev
Pokémon Bulbasaur Plush - 8-Inch Soft Plush with Authentic Details
Jazwares£11.524.9★162 rev
Newest
by launch datePokémon Bulbasaur Plush - 8-Inch Soft Plush with Authentic Details
Jazwares£11.52162 rev
Pokémon Umbreon Sleeping Plush - 18-Inch Premium Plush in Sleeping Pose
Jazwares£29.311,761 rev
Pokémon Squirtle Plush - 8-Inch Soft Plush with Authentic Details
Pokémon£10.123 rev
Pokémon Charmander Plush - 8-Inch Soft Plush with Authentic Details
Pokémon£11.881,861 rev
Pokémon Umbreon Plush - 8-Inch Soft Plush with Authentic Details
Pokémon£11.731,861 rev
Trending
90-day click momentumPokémon Squirtle Plush - 8-Inch Soft Plush with Authentic Details
Pokémon£10.123.5★
Pokémon Umbreon Sleeping Plush - 18-Inch Premium Plush in Sleeping Pose
Jazwares£29.314.8★
Pokemon Pyjamas | Pikachu Boys Pyjamas | Short Sleeve Pjs For Boys | Pikachu Pyjama Set | Black 10-11 Years
Pokémon£12.104.7★
Pokémon Bulbasaur Plush - 8-Inch Soft Plush with Authentic Details
Jazwares£11.524.9★
Pokemon Pyjamas | Pikachu Short PJs | Pikachu Pyjamas For Kids Blue Age 7 to 8 Years
Pokémon£9.584.8★
What buyers say about pokemon plush
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Great value for money”
“nice soft materials”
“Great fit”
“As advertised”
“Gift for kids”
“Great toy for 10 year old”
“Good collectable”
“It is very durable”
“Lovely Bright colour with a very good fit”
What buyers complain about
“Large”
“expensive”
“It is heavier than I expected”
“not sturdy”
“the product is confusing”
“it's not leak proof at all”
“Broken after 2 days”
“Not the greatest quality, very heavy”
“made a noise”
Top return reasons
Common questions
- Is pokemon plush profitable to sell on Amazon United Kingdom?
- The niche generates £153K/yr across 80 tracked products. 9 of 17 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Skip it (45/100).
- How competitive is the pokemon plush niche?
- 6 brands and 227 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pokemon plush?
- Top complaints mined from reviews: Size-Overall, Value For Money, Weight Heavy. The return rate is 0.6%.
- When does demand for pokemon plush peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the pokemon plush niche?
- Listings span £4.64–£32.80; the average listing price is £14.97 (sweet spot $15–$100). The average incumbent carries 1,548 reviews — the moat a new listing must climb.