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Pokemon Mystery Box

Fail

Shoppers spend an estimated $11K a year here, so Pokemon Mystery Box is a Fail.

Flapen Score
48
48 / 100
Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 44
Market size
£11K/yr51K searches / yr
90-day growth
+23.4%search demand this quarter
Competition
51%top-5 click share · 10 brands · 201 sellers

Flapen Score

Pokemon Mystery Box against its category

The dotted line is the Toys & Games average. Past it, Pokemon Mystery Box is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pokemon Mystery Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pokemon Mystery Box 51K times last year and spent an estimated £11K. The top 5 brands take 85% of clicks. Demand peaks in Mar–Apr. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
+23.4%
Conversion, latest week
0.9%
Market size, estimated
£11Ka year
Peak month
March2.2× the quietest month
Top search term
pokemon mystery box35K searches a year

02 · Price

A sale here is worth £23.87.

Listings sell for £23.87 on average, from £4.03 to £64.44. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £23.87 that is £0 to £2K a year per listing.

Average price
£23.87inside the $15 to $100 sweet spot
Price range
£4.03–£64.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #264 within Games & Accessories. It carries 3,267 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
81%
Out of stock, average day
13.9%
Average rank
#264in Games & Accessories
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,267per listing
Listings tracked
27

04 · Newcomers

5 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
5Amazon's first-year sales bar
Average brand age
24 months

Products

Top Pokemon Mystery Box products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£544£1K£2K£2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

201

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 92%

Open market

10%

  • Pokémon45%
  • Generic12%
  • Slabs of Heat11%
  • Titan Cards11%
  • The Toy Box6%
  • That Chunky Yellow Mouse5%
  • Open — no brand owns it (4 brands, 10%)

Demand

Pokemon Mystery Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar, Apr · busiest ÷ quietest = 2.2×

Search terms

Top Pokemon Mystery Box search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pokemon mystery box35K/yr
  • pokemon mystery pack8K/yr
  • pokemon mystery4K/yr
  • pokémon mystery box5K/yr

Reviews and returns

What reviews say buyers love and hate about Pokemon Mystery Box

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Value For Money”
36%of negative reviews mention “Value For Money”
0.6%of orders come back
“not great value”
A buyer, on “Value For Money”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pokemon Mystery Box questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data