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Pokemon Mystery Box

Fail

Shoppers spend only $11K a year here, so Pokemon Mystery Box is a Fail.

Flapen Score
48
48 / 100
Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 44
Market size
£11K/yr51K searches / yr
90-day growth
+23.4%search demand this quarter
Competition
51%top-5 click share · 10 brands · 201 sellers

Flapen Score

Pokemon Mystery Box against its category

The dotted line is the Toys & Games average. Past it, Pokemon Mystery Box is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pokemon Mystery Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pokemon Mystery Box 51K times last year and spent an estimated £11K. The top 5 brands take 85% of clicks. Demand peaks in Mar–Apr. Flapen scores it 48 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
+23.4%
Conversion, latest week
0.9%
Market size, estimated
£11Ka year
Peak month
March2.2× the quietest month
Top search term
pokemon mystery box35K searches a year

02 · Price

A sale here is worth £23.87.

Listings sell for £23.87 on average, from £4.03 to £64.44. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £23.87 that is £0 to £2K a year per listing.

Average price
£23.87inside the $15 to $100 sweet spot
Price range
£4.03–£64.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #264 within Games & Accessories. It carries 3,267 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
81%
Out of stock, average day
13.9%
Average rank
#264in Games & Accessories
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,267per listing
Listings tracked
27

04 · Newcomers

Amazon counts 5 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
5Amazon's first-year sales bar
Average brand age
24 months

Products

Top Pokemon Mystery Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£544£1K£2K£2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

201

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

10%

  • Pokémon45%
  • Generic12%
  • Slabs of Heat11%
  • Titan Cards11%
  • The Toy Box6%
  • That Chunky Yellow Mouse5%
  • Open — no brand owns it (4 brands, 10%)

Demand

Pokemon Mystery Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar, Apr · busiest ÷ quietest = 2.2×

Search terms

Top Pokemon Mystery Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pokemon mystery box35K/yr
  • pokemon mystery pack8K/yr
  • pokemon mystery4K/yr
  • pokémon mystery box5K/yr

Reviews and returns

What reviews say buyers love and hate about Pokemon Mystery Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money36%−0.20

not great value

Overpriced

Its quite expensive

Advertised Vs Actual Product21%−0.18

false advertisement

Not as described

Not as advertised

Quality-Overall11%+0.42

Low quality

Completely rubbish

Quality slows on each delivery

Product Condition4%−0.06

Used product

Definitely not new

Used cards

Size-Overall3%

only getting invited to small box not large

They feel very loose

a lot bigger than i thought though

Love

Value For Money28%−0.20

Brilliant price

Amazing value

good value for money

Collectibles24%+3.05

Great buy for the collection

Great pack for the collection

A nice addition to the collection

Quality-Overall20%+0.42

Great product from a great seller

Cards quality is amazing

Excellent product

Advertised Vs Actual Product13%−0.18

Exactly as shown

As advertised

As described

Fun/Entertainment Experience5%+0.76

Great fun

Fun to open

Really fun set

Return

0.6% Return rate 46% Fixable by listing

Advertised Vs Actual Product44%▄▅▃▅▆█

false advertisement

Not as described

Not as advertised

Product Condition20%▆▄▅█▅▆

Used product

Definitely not new

Used cards

Value For Money8%█▃▆▂▄▃

not great value

Overpriced

Its quite expensive

Quality-Overall7%▅▆█▃▂▂

Low quality

Completely rubbish

Quality slows on each delivery

Gifting Purpose4%▁█▇▇▇▄

This was a birthday present for someone and now I am mortified and embarrassed

Not good as was for a gift tomorrow

FAQ

Common Pokemon Mystery Box questions

Answered from the same tracked data.