Skip to content

Pokemon Lego

Fail

The top 5 brands take 99% of clicks, so Pokemon Lego is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£511K/yr749K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
46%top-5 click share · 6 brands · 243 sellers

Flapen Score

Pokemon Lego against its category

The dotted line is the Toys & Games average. Past it, Pokemon Lego is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pokemon Lego market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pokemon Lego 749K times last year and spent an estimated £511K. The top 5 brands take 99% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 749K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £511K a year.

Searches, last 12 months
749K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
1.7%
Market size, estimated
£511Ka year
Top search term
pokemon lego291K searches a year

02 · Price

A sale here is worth £40.39.

Listings sell for £40.39 on average, from £7.82 to £440.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £40.39 that is £10K to £20K a year per listing.

Average price
£40.39inside the $15 to $100 sweet spot
Price range
£7.82–£440.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£10K–£20K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

48% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #717 within Building & Construction Toys. It carries 2,498 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
96%
Out of stock, average day
4.9%
Average rank
#717in Building & Construction Toys
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,498per listing
Listings tracked
27

04 · Newcomers

Amazon counts 4 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
33 months

Products

Top Pokemon Lego products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£26K£51K£77K£102K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 rising

Sellers

243

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

46%

Top 20: 92%

Open market

0%

  • LEGO37%
  • Mega Bloks33%
  • Mega Brands14%
  • Pokémon12%
  • Ravensburger2%
  • nanoblock1%

Demand

Pokemon Lego search demand

Weekly searches over the year. Pick a range.

15K10KSpike '26Prime Day '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Pokemon Lego search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pokemon lego291K/yr
  • lego pokemon162K/yr
  • pokémon lego29K/yr
  • pokemon mega bloks33K/yr
  • pokemon lego sets25K/yr
  • mega pokemon51K/yr
  • pikachu lego17K/yr
  • mega bloks pokemon25K/yr
  • lego pokemon sets14K/yr
  • pokemon mega35K/yr

Reviews and returns

What reviews say buyers love and hate about Pokemon Lego

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation13%−0.06

you have to set aside lots of time to put together

its definitely not a quick build

Quality-Overall10%+1.16

Usual lego quality model

Gifting Purpose10%−0.03

box arrived damaged so it is useless as the gift it was intended

Fun/Entertainment Experience10%−0.11

Its not fun its torture

Value For Money8%+1.19

It is expensive

It is a pricey object

The only thing is it's a bit pricey

Love

Gifting Purpose14%−0.03

Was a gift to my friend

Brilliant gift

It was the perfect popular gift

Fun/Entertainment Experience12%−0.11

Kids loved it

This set is super fun to build

it's been a fun build

Value For Money11%+1.19

Good value

💛For Lego it's a good price

Great value for money

Quality-Overall10%+1.16

The typical LEGO quality is there, beautiful finish, well-calibrated pieces

Great set, excellent value for money compared to Lego and looks great when finished

Good quality

Design-Overall9%+0.84

Fun build and great decoration once built

the way the engineering has managed to produce such a smooth design is quite wonderful

Stylish puzzle

Return

0.9% Return rate 30% Fixable by listing

Size-Overall25%▁██▇▄▆

Big

Gifting Purpose22%▇▄▁▄█▇

box arrived damaged so it is useless as the gift it was intended

Defective Material/Parts14%▁▆▆▆█▄
Value For Money8%▁██▁▁▆

It is expensive

It is a pricey object

The only thing is it's a bit pricey

Product Condition5%▁▁▁▁█▆

FAQ

Common Pokemon Lego questions

Answered from the same tracked data.