Pokemon Lego
FailThe top 5 brands take 99% of clicks, so Pokemon Lego is a Fail.
- Flapen Score
- 43 / 100Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 4443
- Market size
- £511K/yr749K searches / yr
- 90-day growth
- -9.0%search demand this quarter
- Competition
- 46%top-5 click share · 6 brands · 243 sellers
Flapen Score
Pokemon Lego against its category
The dotted line is the Toys & Games average. Past it, Pokemon Lego is stronger. Inside it, weaker.
Market
The Pokemon Lego market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pokemon Lego 749K times last year and spent an estimated £511K. The top 5 brands take 99% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 749K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £511K a year.
- Searches, last 12 months
- 749K
- Growth, 90 days vs prior 90
- -9.0%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £511Ka year
- Top search term
- pokemon lego291K searches a year
02 · Price
A sale here is worth £40.39.
Listings sell for £40.39 on average, from £7.82 to £440.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £40.39 that is £10K to £20K a year per listing.
- Average price
- £40.39inside the $15 to $100 sweet spot
- Price range
- £7.82–£440.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £10K–£20K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
48% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #717 within Building & Construction Toys. It carries 2,498 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 96%
- Out of stock, average day
- 4.9%
- Average rank
- #717in Building & Construction Toys
- Average rating
- 4.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,498per listing
- Listings tracked
- 27
04 · Newcomers
4 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Pokemon Lego products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LEGO Pokémon Venusaur Charizard and Blastoise - 3D Model Kit for Adults - 3 Anime Figures for DIY Room or Desk Decor - Collectible Gaming Gift Idea for Fans - 72153
- Price
- £440.05
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2mo ago

LEGO Pokémon Eevee Figure - Building Set for Adults - Anime Model Kit w/Posable Limbs Ears & Tail - DIY Room or Desk Decor - Collectible Gaming Gift Idea - 72151
- Price
- £44.96
- Rating
- 4.5/5
- Reviews
- 129
- Age
- 2mo ago

LEGO Pokémon Pikachu and Poké Ball - Building Set for Adults - Model Kit w/Posable Anime Figure & Dynamic Display Stand - DIY Room or Desk Decor - Collectible Gaming Gift Idea - 72152
- Price
- £131.25
- Rating
- 4.9/5
- Reviews
- 64
- Age
- 2mo ago

MEGA Pokémon Toy Building Set 5-inch Build and Display Jumbo Poké Ball Collectibe Lights Up HBF53
- Price
- £21.46
- Rating
- 4.7/5
- Reviews
- 2,188
- Age
- 5y ago

MEGA Pokémon Building Toys Set Build & Show Pikachu with 211 Pieces Articulated and Poseable 4 Inches Tall for Kids GMD31
- Price
- £11.34
- Rating
- 4.7/5
- Reviews
- 4,264
- Age
- 6y ago
Trending
estimated 90-day click momentum
Pokemon Football Shirt Oversized Kids Football Kits for Boys Pikachu Jersey Top Boys Clothes White 7-8 Years
- Price
- £13.97
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 3mo ago

Pokemon Pyjamas | Pikachu Short PJs | Pikachu Pyjamas For Kids Blue Age 7 to 8 Years
- Price
- £9.58
- Rating
- 4.8/5
- Reviews
- 2,827
- Age
- 7y ago

LEGO Pokémon Eevee Figure - Building Set for Adults - Anime Model Kit w/Posable Limbs Ears & Tail - DIY Room or Desk Decor - Collectible Gaming Gift Idea - 72151
- Price
- £44.96
- Rating
- 4.5/5
- Reviews
- 129
- Age
- 2mo ago

LEGO Kanto Region Badge Collection 40892
- Price
- £139.44
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Pokemon Boys Jacket Pikachu Varsity Jacket Pikachu Boys Bomber Jackets Black 8-9 Years
- Price
- £20.09
- Rating
- 4.6/5
- Reviews
- 140
- Age
- 11mo ago
Newest
by launch date
LEGO Pokémon Venusaur Charizard and Blastoise - 3D Model Kit for Adults - 3 Anime Figures for DIY Room or Desk Decor - Collectible Gaming Gift Idea for Fans - 72153
- Price
- £440.05
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2mo ago

LEGO Pokémon Eevee Figure - Building Set for Adults - Anime Model Kit w/Posable Limbs Ears & Tail - DIY Room or Desk Decor - Collectible Gaming Gift Idea - 72151
- Price
- £44.96
- Rating
- 4.5/5
- Reviews
- 129
- Age
- 2mo ago

LEGO Pokémon Pikachu and Poké Ball - Building Set for Adults - Model Kit w/Posable Anime Figure & Dynamic Display Stand - DIY Room or Desk Decor - Collectible Gaming Gift Idea - 72152
- Price
- £131.25
- Rating
- 4.9/5
- Reviews
- 64
- Age
- 2mo ago

Pokemon Football Shirt Oversized Kids Football Kits for Boys Pikachu Jersey Top Boys Clothes White 7-8 Years
- Price
- £13.97
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 3mo ago

LEGO Kanto Region Badge Collection 40892
- Price
- £139.44
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
243
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 92%
Open market
0%
- LEGO37%
- Mega Bloks33%
- Mega Brands14%
- Pokémon12%
- Ravensburger2%
- nanoblock1%
Demand
Pokemon Lego search demand
Weekly searches over the year. Pick a range.
Search terms
Top Pokemon Lego search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pokemon lego291K/yr
- lego pokemon162K/yr
- pokémon lego29K/yr
- pokemon mega bloks33K/yr
- pokemon lego sets25K/yr
- mega pokemon51K/yr
- pikachu lego17K/yr
- mega bloks pokemon25K/yr
- lego pokemon sets14K/yr
- pokemon mega35K/yr
Reviews and returns
What reviews say buyers love and hate about Pokemon Lego
We read the reviews and the return reasons for every product selling here.
“you have to set aside lots of time to put together”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pokemon Lego questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









