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Pokemon Lego

Fail

The top 5 brands take 99% of clicks, so Pokemon Lego is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£511K/yr749K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
46%top-5 click share · 6 brands · 243 sellers

Flapen Score

Pokemon Lego against its category

The dotted line is the Toys & Games average. Past it, Pokemon Lego is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pokemon Lego market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pokemon Lego 749K times last year and spent an estimated £511K. The top 5 brands take 99% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 749K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £511K a year.

Searches, last 12 months
749K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
1.7%
Market size, estimated
£511Ka year
Top search term
pokemon lego291K searches a year

02 · Price

A sale here is worth £40.39.

Listings sell for £40.39 on average, from £7.82 to £440.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £40.39 that is £10K to £20K a year per listing.

Average price
£40.39inside the $15 to $100 sweet spot
Price range
£7.82–£440.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£10K–£20K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

48% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #717 within Building & Construction Toys. It carries 2,498 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
96%
Out of stock, average day
4.9%
Average rank
#717in Building & Construction Toys
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,498per listing
Listings tracked
27

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
33 months

Products

Top Pokemon Lego products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£26K£51K£77K£102K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 rising

Sellers

243

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 92%

Open market

0%

  • LEGO37%
  • Mega Bloks33%
  • Mega Brands14%
  • Pokémon12%
  • Ravensburger2%
  • nanoblock1%

Demand

Pokemon Lego search demand

Weekly searches over the year. Pick a range.

15K10KSpike '26Prime Day '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Pokemon Lego search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pokemon lego291K/yr
  • lego pokemon162K/yr
  • pokémon lego29K/yr
  • pokemon mega bloks33K/yr
  • pokemon lego sets25K/yr
  • mega pokemon51K/yr
  • pikachu lego17K/yr
  • mega bloks pokemon25K/yr
  • lego pokemon sets14K/yr
  • pokemon mega35K/yr

Reviews and returns

What reviews say buyers love and hate about Pokemon Lego

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Gifting Purpose”
13%of negative reviews mention “Assembly/Installation”
0.9%of orders come back
“you have to set aside lots of time to put together”
A buyer, on “Assembly/Installation”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Pokemon Lego questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data