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Pokemon Cake Topper

Fail

Shoppers spend only $30K a year here, so Pokemon Cake Topper is a Fail.

Flapen Score
42
42 / 100
Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 44
Market size
£30K/yr138K searches / yr
90-day growth
+9.0%search demand this quarter
Competition
58%top-5 click share · 8 brands · 101 sellers

Flapen Score

Pokemon Cake Topper against its category

The dotted line is the Toys & Games average. Past it, Pokemon Cake Topper is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pokemon Cake Topper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pokemon Cake Topper 138K times last year and spent an estimated £30K. The top 5 brands take 91% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
+9.0%
Conversion, latest week
2.8%
Market size, estimated
£30Ka year
Peak month
September1.8× the quietest month
Top search term
pokemon cake topper47K searches a year

02 · Price

A sale here is worth £7.89.

Listings sell for £7.89 on average, from £3.32 to £16.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £7.89 that is £789 to £2K a year per listing.

Average price
£7.89under the $15 to $100 sweet spot
Price range
£3.32–£16.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£789–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #512 within Hobbies. It carries 754 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
95%
Out of stock, average day
10.8%
Average rank
#512in Hobbies
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
754per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Pokemon Cake Topper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

101

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

5%

  • Pokémon31%
  • Nikolaus24%
  • Funko21%
  • SAVITA11%
  • mciskin4%
  • Soanwind4%
  • Open — no brand owns it (2 brands, 5%)

Demand

Pokemon Cake Topper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Pokemon Cake Topper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pokemon cake topper47K/yr
  • pokemon cake decorations29K/yr
  • pokemon cake toppers27K/yr
  • pokemon cupcake toppers8K/yr
  • pokemon cake8K/yr
  • pikachu cake topper7K/yr
  • pokemon cake toppers edible5K/yr
  • pokémon cake topper4K/yr
  • pokemon cake toppers figures3K/yr
  • pokemon cake toppers birthday407/yr

Reviews and returns

What reviews say buyers love and hate about Pokemon Cake Topper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall62%−0.12

Very small

The figures are tiny

Tiny pokemon

Adhesion/Stickiness5%−0.01

Unfortunately the stick broke off as I put it in the cake

Strength5%+0.15

Great toys, a little flimsy at times with small parts

Value For Money3%+0.81

Pricey

Love

Quality-Overall19%+0.98

Good quality

Best products

Excellent quality and fun little collectable

Gifting Purpose18%+1.24

Gift

Great gift

Perfect gift for any loved one, they was very happy, thank you

Collectibles15%+1.00

My daughter's an avid Pokémon collector

Good collectable

good collection

Fun/Entertainment Experience14%+0.63

Great toys

Fun little characters

Fun

Value For Money12%+0.81

I felt it was good value for money

great value

Good price

Return

0.8% Return rate 73% Fixable by listing

Size-Overall65%▅▇█▅▅▆

Very small

The figures are tiny

Tiny pokemon

Gifting Purpose9%█▂▁▂▇▁
Quality-Overall3%▁▄▄▁▁█
Defective Material/Parts3%▁▁▅▆▁█
Add-Ons/Attachments3%▁▇▁▁█▁

FAQ

Common Pokemon Cake Topper questions

Answered from the same tracked data.