- Flapen Score
- 41 / 100Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 4441
- Market size
- £220K/yr519K searches / yr
- 90-day growth
- -35.7%search demand this quarter
- Competition
- 64%top-5 click share · 4 brands · 122 sellers
Flapen Score
Pokemon 151 against its category
The dotted line is the Toys & Games average. Past it, Pokemon 151 is stronger. Inside it, weaker.
Market
The Pokemon 151 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pokemon 151 519K times last year and spent an estimated £220K. The top 5 brands take 94% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 519K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -35.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £220K a year.
- Searches, last 12 months
- 519K
- Growth, 90 days vs prior 90
- -35.7%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £220Ka year
- Top search term
- pokemon 151193K searches a year
02 · Price
A sale here is worth £65.23.
Listings sell for £65.23 on average, from £7.03 to £349.25. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £65.23 that is £16K to £33K a year per listing.
- Average price
- £65.23inside the $15 to $100 sweet spot
- Price range
- £7.03–£349.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £16K–£33K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 28.4% of listings are out of stock. The average listing ranks #597 within Games & Accessories. It carries 1,100 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 78%
- Out of stock, average day
- 28.4%
- Average rank
- #597in Games & Accessories
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,100per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Pokemon 151 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pokemon Scarlet & Violet 151 Booster Pack
- Price
- £18.06
- Rating
- 4.1/5
- Reviews
- 1,098
- Age
- 2y ago

Pokémon TCG: Scarlet & Violet151 Booster Bundle (6 Booster Packs)
- Price
- £130.76
- Rating
- 4.7/5
- Reviews
- 2,028
- Age
- 2y ago

One Random PSA Graded and Authenticated Encased Pokemon Card (Perfect for Display)
- Price
- £33.70
- Rating
- 3.1/5
- Reviews
- 1,689
- Age
- 4y ago

Pokemon 151 Booster Packs Korean x2 | Pokemon 151 Booster Packs | Korean Pokémon Cards | Titan Authenticated
- Price
- £14.14
- Rating
- 4.0/5
- Reviews
- 35
- Age
- 1y ago

151 Korean 3 Booster Packs | TCYM Authenticated | Korean Pokemon Cards | Pokemon 151 Booster Bundle | Pokémon Scarlet and Violet | That Mouse Fashion
- Price
- £24.71
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Pokémon TCG: Scarlet & Violet151 CollectionZapdos ex
- Price
- £55.31
- Rating
- 4.8/5
- Reviews
- 1,541
- Age
- 2y ago

PoKéMoN Mini Tin Bundle - 50 Assorted Cards 1 Random Ultra Rare & Game Coin
- Price
- £10.07
- Rating
- 3.5/5
- Reviews
- 1,442
- Age
- 3y ago

Pokémon TCG: Scarlet & Violet151 Elite Trainer Box (9 Boosters & Premium Accessories)
- Price
- £349.25
- Rating
- 4.6/5
- Reviews
- 2,965
- Age
- 2y ago

Pokémon TCG: Mega EvolutionPhantasmal Flames Elite Trainer Box (1 Full-Art Promo Card 9 Booster Packs & Premium Accessories)
- Price
- £38.54
- Rating
- 4.8/5
- Reviews
- 1,649
- Age
- 1y ago

Pokémon TCG: Mega EvolutionAscended Heroes Elite Trainer Box (1 Full-Art Promo Card 9 Booster Packs & Premium Accessories)
- Price
- £37.96
- Rating
- 4.8/5
- Reviews
- 1,451
- Age
- 5mo ago
Newest
by launch date
Pokémon TCG: Mega EvolutionAscended Heroes Elite Trainer Box (1 Full-Art Promo Card 9 Booster Packs & Premium Accessories)
- Price
- £37.96
- Rating
- 4.8/5
- Reviews
- 1,451
- Age
- 5mo ago

151 Korean 3 Booster Packs | TCYM Authenticated | Korean Pokemon Cards | Pokemon 151 Booster Bundle | Pokémon Scarlet and Violet | That Mouse Fashion
- Price
- £24.71
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 8mo ago

Pokemon Surging Sparks Korean Booster Packs x2 | Korean Pokemon Cards | Surging Sparks Boosters | Supercharged Breaker | Super Electric Breaker | 2x Pokemon Packs | Titan Cards Authenticated
- Price
- £7.03
- Rating
- 4.2/5
- Reviews
- 123
- Age
- 1y ago

Pokemon 151 Booster Packs Korean x2 | Pokemon 151 Booster Packs | Korean Pokémon Cards | Titan Authenticated
- Price
- £14.14
- Rating
- 4.0/5
- Reviews
- 35
- Age
- 1y ago

Pokémon TCG: Mega EvolutionPhantasmal Flames Elite Trainer Box (1 Full-Art Promo Card 9 Booster Packs & Premium Accessories)
- Price
- £38.54
- Rating
- 4.8/5
- Reviews
- 1,649
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 rising
Sellers
122
Est. top-5 brand share
94%
Top 20: 94%
Est. top-5 click share
64%
Top 20: 100%
Open market
0%
- Pokémon82%
- Titan Cards6%
- --6%
- That Mouse Fashion5%
- Pokemon1%
- Open — no brand owns it (0%)
Demand
Pokemon 151 search demand
Weekly searches over the year. Pick a range.
Search terms
Top Pokemon 151 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pokemon 151193K/yr
- 151 pokemon cards34K/yr
- pokemon 151 booster box35K/yr
- pokemon cards 15134K/yr
- pokemon 151 etb8K/yr
- 15129K/yr
- 151 booster box9K/yr
- 151 ultra premium collection15K/yr
- pokémon 15119K/yr
- pokemon 151 packs4K/yr
Reviews and returns
What reviews say buyers love and hate about Pokemon 151
We read the reviews and the return reasons for every product selling here.
“Overpriced”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pokemon 151 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









