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Pokemon 151

Fail

Demand is soft, at -35.7% this quarter, so Pokemon 151 is a Fail.

Flapen Score
41
41 / 100
Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 44
Market size
£220K/yr519K searches / yr
90-day growth
-35.7%search demand this quarter
Competition
64%top-5 click share · 4 brands · 122 sellers

Flapen Score

Pokemon 151 against its category

The dotted line is the Toys & Games average. Past it, Pokemon 151 is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pokemon 151 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pokemon 151 519K times last year and spent an estimated £220K. The top 5 brands take 94% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 519K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -35.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £220K a year.

Searches, last 12 months
519K
Growth, 90 days vs prior 90
-35.7%
Conversion, latest week
0.7%
Market size, estimated
£220Ka year
Top search term
pokemon 151193K searches a year

02 · Price

A sale here is worth £65.23.

Listings sell for £65.23 on average, from £7.03 to £349.25. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £65.23 that is £16K to £33K a year per listing.

Average price
£65.23inside the $15 to $100 sweet spot
Price range
£7.03–£349.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£16K–£33K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 28.4% of listings are out of stock. The average listing ranks #597 within Games & Accessories. It carries 1,100 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
78%
Out of stock, average day
28.4%
Average rank
#597in Games & Accessories
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,100per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Pokemon 151 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£44K£66K£88K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

122

Top-5 brand share

94%

Top 20: 94%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Pokémon82%
  • Titan Cards6%
  • --6%
  • That Mouse Fashion5%
  • Pokemon1%
  • Open — no brand owns it (0%)

Demand

Pokemon 151 search demand

Weekly searches over the year. Pick a range.

7K5KMay '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26

Search terms

Top Pokemon 151 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pokemon 151193K/yr
  • 151 pokemon cards34K/yr
  • pokemon 151 booster box35K/yr
  • pokemon cards 15134K/yr
  • pokemon 151 etb8K/yr
  • 15129K/yr
  • 151 booster box9K/yr
  • 151 ultra premium collection15K/yr
  • pokémon 15119K/yr
  • pokemon 151 packs4K/yr

Reviews and returns

What reviews say buyers love and hate about Pokemon 151

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money42%−0.32

Overpriced

The worst price on the market

Its quite expensive

Advertised Vs Actual Product20%−0.15

Not as advertised

Not as described

false advertisement

Quality-Overall9%+0.67

Rubbish

Looks very cheap

Absolute rubbish

Product Condition4%−0.05

Used product

Not new

Used cards

Ethical Trade/Fair Trade4%−0.06

Is a big scam

Bit of a scam tbh not rly worth it

Total scam, I got a couple of jap cards that have never sold

Love

Value For Money27%−0.32

Brilliant price

good value for money

Amazing value

Collectibles24%+2.62

Great buy for the collection

U get everything to collect

A nice addition to the collection

Quality-Overall19%+0.67

Cards were good quality

Good quality

Great product from a great seller

Advertised Vs Actual Product13%−0.15

Exactly as shown

As described

was exactly what I wanted

Fun/Entertainment Experience4%+0.66

Really fun set

fun to open

Great fun

Return

1.0% Return rate 49% Fixable by listing

Advertised Vs Actual Product46%▅▅▃▅▅█

Not as advertised

Not as described

false advertisement

Product Condition21%▇▅▅██▇

Used product

Not new

Used cards

Quality-Overall7%▇▇█▄▁▃

Rubbish

Looks very cheap

Absolute rubbish

Value For Money5%▇▄█▂▆▂

Overpriced

The worst price on the market

Its quite expensive

Scratch Resistance4%█▃█▃█▂

FAQ

Common Pokemon 151 questions

Answered from the same tracked data.