pokemon 151
Skip itSoft demand (-35.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great£65.23avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,100.28avg incumbent reviews — the moat a new listing must climb
Market size
Okay£220K£220K/yr · 519K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Okay£7.03–£349.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-35.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, pokemon 151 is a £220K/yr Amazon United Kingdom market (519K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 41/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
pokemon 151 market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- £261K–£326K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #597
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 50%
- Out of stock
- 28.4%
- Avg brand age
- 34 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
122
Top-5 brand share
94%
Top 20: 94%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Pokémon82%
- Titan Cards6%
- --6%
- That Mouse Fashion5%
- Pokemon1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 11 weeks — -35.7% search growth over the last 90 days.Top pokemon 151 search terms
- pokemon 151193K/yr
- 151 pokemon cards34K/yr
- pokemon 151 booster box35K/yr
- pokemon cards 15134K/yr
- pokemon 151 etb8K/yr
- 15129K/yr
- 151 booster box9K/yr
- 151 ultra premium collection15K/yr
- pokémon 15119K/yr
- pokemon 151 packs4K/yr
Top pokemon 151 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pokemon Scarlet & Violet 151 Booster Pack
Pokémon£18.064.1★1,098 rev
Pokémon TCG: Scarlet & Violet151 Booster Bundle (6 Booster Packs)
Pokémon£130.764.7★2,028 rev
One Random PSA Graded and Authenticated Encased Pokemon Card (Perfect for Display)
Pokémon£33.703.1★1,689 rev
Pokemon 151 Booster Packs Korean x2 | Pokemon 151 Booster Packs | Korean Pokémon Cards | Titan Authenticated
--£14.144.0★35 rev
151 Korean 3 Booster Packs | TCYM Authenticated | Korean Pokemon Cards | Pokemon 151 Booster Bundle | Pokémon Scarlet and Violet | That Mouse Fashion
That Mouse Fashion£24.714.2★15 rev
Newest
by launch date
Pokémon TCG: Mega EvolutionAscended Heroes Elite Trainer Box (1 Full-Art Promo Card 9 Booster Packs & Premium Accessories)
Pokémon£37.961,451 rev
151 Korean 3 Booster Packs | TCYM Authenticated | Korean Pokemon Cards | Pokemon 151 Booster Bundle | Pokémon Scarlet and Violet | That Mouse Fashion
That Mouse Fashion£24.7115 rev
Pokemon Surging Sparks Korean Booster Packs x2 | Korean Pokemon Cards | Surging Sparks Boosters | Supercharged Breaker | Super Electric Breaker | 2x Pokemon Packs | Titan Cards Authenticated
Pokemon£7.03123 rev
Pokemon 151 Booster Packs Korean x2 | Pokemon 151 Booster Packs | Korean Pokémon Cards | Titan Authenticated
--£14.1435 rev
Pokémon TCG: Mega EvolutionPhantasmal Flames Elite Trainer Box (1 Full-Art Promo Card 9 Booster Packs & Premium Accessories)
Pokémon£38.541,649 rev
Trending
90-day click momentum
Pokémon TCG: Scarlet & Violet151 CollectionZapdos ex
Pokémon£55.314.8★
PoKéMoN Mini Tin Bundle - 50 Assorted Cards 1 Random Ultra Rare & Game Coin
Pokémon£10.073.5★
Pokémon TCG: Scarlet & Violet151 Elite Trainer Box (9 Boosters & Premium Accessories)
Pokémon£349.254.6★
Pokémon TCG: Mega EvolutionPhantasmal Flames Elite Trainer Box (1 Full-Art Promo Card 9 Booster Packs & Premium Accessories)
Pokémon£38.544.8★
Pokémon TCG: Mega EvolutionAscended Heroes Elite Trainer Box (1 Full-Art Promo Card 9 Booster Packs & Premium Accessories)
Pokémon£37.964.8★
What buyers say about pokemon 151
What buyers praise and complain about, mined from review topics.What buyers love
“Brilliant price”
“Great buy for the collection”
“Cards were good quality”
“Exactly as shown”
“Really fun set”
“Ideal gift”
“Quick easy also great pull rate got hyper rare dragonight”
“have a great design”
“bold colours”
“Great pack, the extras you get are good for playing the game”
What buyers complain about
“Overpriced”
“Not as advertised”
“Rubbish”
“Used product”
“Is a big scam”
“Great product just hard to get hold off”
“This was a birthday present for someone and now I am mortified and embarrassed”
“violet 151 clearly arent”
“Bit of damage as it wasnt shipped protected”
“Excellent product my luck continued with pulls sadly nothing :”
Top return reasons
Common questions
- Is pokemon 151 profitable to sell on Amazon United Kingdom?
- The niche generates £220K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -35.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the pokemon 151 niche?
- 4 brands and 122 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in pokemon 151?
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Quality-Overall. The return rate is 1.0%.
- What does it cost to enter the pokemon 151 niche?
- Listings span £7.03–£349.25; the average listing price is £65.23 (sweet spot $15–$100). The average incumbent carries 1,100 reviews — the moat a new listing must climb.