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Pokemon 151

soft demand (-35.7% this quarter) — Pokemon 151 doesn't clear our bar today.

Flapen Score

41
Skip it
Market size 42Growth 7Conversion 8Competition 35Returns 95Price range 25Avg price 88Brand share 14Review moat 60Quality gap 78
This niche Category average

Is Pokemon 151 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pokemon 151 is a £220K/yr Amazon United Kingdom market (519K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 41/100.

Pokemon 151: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -35.7% over the last 90 days and 0.7% of searches end in a purchase.

£220K

revenue / yr

Units sold / yr5K
Search volume / yr-35.7%519K
Conversion rate0.7%
Avg price£65.23

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers4 · 122
Top-5 product click share64%
Open market6%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement50%
New entrants (1y)2· 1 succeeded
Avg rating4.3★
Avg reviews1,100

Top Pokemon 151 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

£0£22K£44K£66K£88K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

122

Top-5 brand share

94%

Top 20: 94%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Pokémon82%
  • Titan Cards6%
  • --6%
  • That Mouse Fashion5%
  • Pokemon1%
  • Open — no brand owns it (0%)

Pokemon 151 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume519KCVR0.7%Products18Brands4Top 5 Brands94%OOS Rate28.4%Rating4.3★Reviews1,100Avg BSR#597
7K5KMay '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26

Top Pokemon 151 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pokemon 151193K/yr
  • 151 pokemon cards34K/yr
  • pokemon 151 booster box35K/yr
  • pokemon cards 15134K/yr
  • pokemon 151 etb8K/yr
  • 15129K/yr
  • 151 booster box9K/yr
  • 151 ultra premium collection15K/yr
  • pokémon 15119K/yr
  • pokemon 151 packs4K/yr

What reviews say buyers love and hate about Pokemon 151

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Value For Money27%

Brilliant price

Collectibles24%

Great buy for the collection

Quality-Overall19%

Cards were good quality

Advertised Vs Actual Product13%

Exactly as shown

Fun/Entertainment Experience4%

Really fun set

What buyers complain about

87% of reviews
Value For Money42%

Overpriced

Advertised Vs Actual Product20%

Not as advertised

Quality-Overall9%

Rubbish

Product Condition4%

Used product

Ethical Trade/Fair Trade4%

Is a big scam

Pokemon 151 return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

49%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
46%
2Product Condition
21%
3Quality-Overall
7%
4Value For Money
5%
5Scratch Resistance
4%

Common Pokemon 151 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pokemon 151 41/100 on Amazon United Kingdom — Skip it. The niche generates £220K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -35.7% over the last 90 days.
Pokemon 151 buyers on Amazon United Kingdom complain most about Value For Money, Advertised Vs Actual Product, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 1.0%.