How competitive is the Pokemon niche on Amazon United Kingdom?

8 brands and 138 sellers compete in Pokemon on Amazon United Kingdom. The top 5 Pokemon products take 68% of clicks and its top 5 brands hold 94% of demand.

What do buyers complain about in Pokemon?

Pokemon buyers on Amazon United Kingdom complain most about Strength, Durability, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.9%.

What does it cost to enter the Pokemon niche?

Pokemon sells for £12.15 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.97–£20.88. The average incumbent carries 1,853 reviews — the moat a new listing must climb.

Pokemon

a small market ($51K/yr) — Pokemon doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Pokemon profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pokemon is a £51K/yr Amazon United Kingdom market (156K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 32/100.

Pokemon: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.6% over the last 90 days and 2.7% of searches end in a purchase.

£51K

revenue / yr

Units sold / yr5K

Search volume / yr-14.6%156K

Conversion rate2.7%

Avg price£12.15

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers8 · 138

Top-5 product click share68%

Open market6%

Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 21 products

Top Pokemon products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Pokemon Trading Card Game Battle Academy Set

Price: £18.16
Rating: 4.5/5
Reviews: 163
Age: 2y ago

Guess Who? Pokémon Edition Game | 48 Pokémon | Fun Kids Board Games for Families | 2 Players | 15 Mins. | Travel Friendly | Ages 6+

Price: £16.71
Rating: 4.6/5
Reviews: 154
Age: 4mo ago

Ravensburger Pokémon Labyrinth Moving Maze Family Board Game for Kids Age 7+ | Fun Strategy Game for 24 Players |Perfect Pokémon Gift for Boys & Girls

Price: £11.58
Rating: 4.7/5
Reviews: 7,177
Age: 5y ago

Monopoly Pokémon Edition Board Game - English Version

Price: £12.80
Rating: 4.7/5
Reviews: 345
Age: 1y ago

Ravensburger Pokemon Labyrinth Connect Card Game for Kids and Families Travel Maze Game 2 to 6 Players Ages 7 Years and Up

Price: £3.97
Rating: 4.6/5
Reviews: 557
Age: 2y ago

Newest

by launch date

Guess Who? Pokémon Edition Game | 48 Pokémon | Fun Kids Board Games for Families | 2 Players | 15 Mins. | Travel Friendly | Ages 6+

Price: £16.71
Rating: 4.6/5
Reviews: 154
Age: 4mo ago

Pokémon Trainer Expert Game guess the character from Pokemon 151 in the least number of clues to be the winner. Double sided board for beginner or expert. Age 6yrs + 1-4 players.

Price: £20.88
Rating: 4.4/5
Reviews: 27
Age: 11mo ago

Pokemon Boys Shoes Boys Trainers Pikachu Kids Trainers Official Merchandise White Size 6

Price: £17.87
Rating: 4.6/5
Reviews: 69
Age: 1y ago

Ravensburger Pokemon Mini Memory Game for Kids Age 3 Years Up - 2 to 6 Players

Price: £5.05
Rating: 4.7/5
Reviews: 130
Age: 1y ago

Monopoly Pokémon Edition Board Game - English Version

Price: £12.80
Rating: 4.7/5
Reviews: 345
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

138

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

68%

Top 20: 99%

Open market

Pokémon35%
Ravensburger28%
Hasbro Gaming17%
Monopoly12%
Juegos Mattel3%
Popgear2%
Open — no brand owns it (2 brands, 3%)

Pokemon demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume156KCVR2.7%Products21Brands8Top 5 Brands94%OOS Rate6.1%Rating4.6★Reviews1,853Avg BSR#387

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 35.1×

Top Pokemon search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

pokemon game62K/yr -19.4%2.0% conv.
pokemon games56K/yr -25.6%0.7% conv.
pokemon board game15K/yr +12.6%3.9% conv.
pokemon dobble8K/yr +51.7%1.3% conv.
pokemon guess who4K/yr +116.8%3.7% conv.
pokémon game5K/yr -25.1%1.3% conv.
pokémon games5K/yr -19.0%0.9% conv.

What reviews say buyers love and hate about Pokemon

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Fun/Entertainment Experience34%

“Fun family game”

Quality-Overall14%

“All in all was a great purchase”

Gifting Purpose11%

“bought as a gift”

Value For Money10%

“Well worth it”

Size-Overall4%

“age appropriate”

What buyers complain about

80% of reviews

Strength20%

“The bowl is very flimsy”

Durability13%

“Brakes easily”

Value For Money12%

“I think its a little bit overpriced for what it is as the dome feels like thin plastic”

Instructions/User Manual/Troubleshooting10%

“hard to play with the instructions”

Gifting Purpose10%

“box arrived damaged so it is useless as the gift it was intended”

Pokemon return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

14%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gifting Purpose

43%

2Defective Material/Parts

10%

3Size-Overall

4Value For Money

5Functionality-Overall

Common Pokemon questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pokemon 32/100 on Amazon United Kingdom — Skip it. The niche generates £51K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -14.6% over the last 90 days.