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Pokemon

Fail

Shoppers spend only $51K a year here, so Pokemon is a Fail.

Flapen Score
32
32 / 100
Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 44
Market size
£51K/yr156K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
68%top-5 click share · 8 brands · 138 sellers

Flapen Score

Pokemon against its category

The dotted line is the Toys & Games average. Past it, Pokemon is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pokemon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pokemon 156K times last year and spent an estimated £51K. The top 5 brands take 94% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
2.7%
Market size, estimated
£51Ka year
Peak month
December35.1× the quietest month
Top search term
pokemon game62K searches a year

02 · Price

A sale here is worth £12.15.

Listings sell for £12.15 on average, from £3.97 to £20.88. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.15 that is £1K to £3K a year per listing.

Average price
£12.15under the $15 to $100 sweet spot
Price range
£3.97–£20.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #387 within Games & Accessories. It carries 1,853 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
90%
Out of stock, average day
6.1%
Average rank
#387in Games & Accessories
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,853per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Pokemon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

138

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

68%

Top 20: 99%

Open market

3%

  • Pokémon35%
  • Ravensburger28%
  • Hasbro Gaming17%
  • Monopoly12%
  • Juegos Mattel3%
  • Popgear2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Pokemon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 35.1×

Search terms

Top Pokemon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pokemon game62K/yr
  • pokemon games56K/yr
  • pokemon board game15K/yr
  • pokemon dobble8K/yr
  • pokemon guess who4K/yr
  • pokémon game5K/yr
  • pokémon games5K/yr

Reviews and returns

What reviews say buyers love and hate about Pokemon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength20%−0.09

The bowl is very flimsy

Flimsy cards

very flimsy and no really playable like your normal uno

Durability13%−0.04

Brakes easily

the pieces are very easy to lose

Value For Money12%−0.02

I think its a little bit overpriced for what it is as the dome feels like thin plastic

Don't waste your money

Instructions/User Manual/Troubleshooting10%−0.04

hard to play with the instructions

Gifting Purpose10%+0.18

box arrived damaged so it is useless as the gift it was intended

Love

Fun/Entertainment Experience34%+2.66

Fun family game

Fun for ALL the family

Awesome fun

Quality-Overall14%−0.10

All in all was a great purchase

Good quality

Really nice quality socks

Gifting Purpose11%+0.18

bought as a gift

Great gift

Perfect birthday gift

Value For Money10%−0.02

Well worth it

Great price

Great value for money

Size-Overall4%+0.30

age appropriate

Great fit

fits as expected

Return

0.9% Return rate 14% Fixable by listing

Gifting Purpose43%▇▇▄▇▇█

box arrived damaged so it is useless as the gift it was intended

Defective Material/Parts10%▁▃▅▇█▃
Size-Overall9%▁▁█▇▇▃
Value For Money7%▁▅▇▁▁█

I think its a little bit overpriced for what it is as the dome feels like thin plastic

Don't waste your money

Functionality-Overall4%▁▁▄█▁▁

FAQ

Common Pokemon questions

Answered from the same tracked data.