pokemon
Skip itA small market ($51K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Good£12.15avg listing price — sweet spot $15–$100
Review moat
Okay1,852.57avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.97–£20.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad£51K£51K/yr · 156K searches
According to Flapen's Amazon United Kingdom niche tracking, pokemon is a £51K/yr Amazon United Kingdom market (156K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
pokemon market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £49K–£61K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #387
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 62%
- Out of stock
- 6.1%
- Avg brand age
- 46 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
138
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
68%
Top 20: 99%
Open market
3%
- Pokémon35%
- Ravensburger28%
- Hasbro Gaming17%
- Monopoly12%
- Juegos Mattel3%
- Popgear2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 35.1×
Top pokemon search terms
- pokemon game62K/yr
- pokemon games56K/yr
- pokemon board game15K/yr
- pokemon dobble8K/yr
- pokemon guess who4K/yr
- pokémon game5K/yr
- pokémon games5K/yr
Top pokemon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pokemon Trading Card Game Battle Academy Set
Pokémon£18.164.5★163 rev
Guess Who? Pokémon Edition Game | 48 Pokémon | Fun Kids Board Games for Families | 2 Players | 15 Mins. | Travel Friendly | Ages 6+
Hasbro Gaming£16.714.6★154 rev
Ravensburger Pokémon Labyrinth Moving Maze Family Board Game for Kids Age 7+ | Fun Strategy Game for 24 Players |Perfect Pokémon Gift for Boys & Girls
Ravensburger£11.584.7★7,177 rev
Monopoly Pokémon Edition Board Game - English Version
Monopoly£12.804.7★345 rev
Ravensburger Pokemon Labyrinth Connect Card Game for Kids and Families Travel Maze Game 2 to 6 Players Ages 7 Years and Up
Ravensburger£3.974.6★557 rev
Newest
by launch dateGuess Who? Pokémon Edition Game | 48 Pokémon | Fun Kids Board Games for Families | 2 Players | 15 Mins. | Travel Friendly | Ages 6+
Hasbro Gaming£16.71154 rev
Pokémon Trainer Expert Game guess the character from Pokemon 151 in the least number of clues to be the winner. Double sided board for beginner or expert. Age 6yrs + 1-4 players.
BEAR FACED GAMES£20.8827 rev
Pokemon Boys Shoes Boys Trainers Pikachu Kids Trainers Official Merchandise White Size 6
Pokémon£17.8769 rev
Ravensburger Pokemon Mini Memory Game for Kids Age 3 Years Up - 2 to 6 Players
Ravensburger£5.05130 rev
Monopoly Pokémon Edition Board Game - English Version
Monopoly£12.80345 rev
Trending
90-day click momentum
Pokemon Boys 2 Piece Pyjamas Set Blue/Yellow Age 11-12 Years
Pokémon£6.854.7★
Popgear Pokemon Boys Trainer Poke Ball T-Shirt Heather Grey 3-13 Years
Popgear£8.164.7★
Guess Who? Pokémon Edition Game | 48 Pokémon | Fun Kids Board Games for Families | 2 Players | 15 Mins. | Travel Friendly | Ages 6+
Hasbro Gaming£16.714.6★
Pokemon Pyjamas | Pikachu Short PJs | Pikachu Pyjamas For Kids Blue Age 7 to 8 Years
Pokémon£9.584.8★
Asmodee | Dobble Super Mario | Family Card Game | Ages 6+ | 2-8 Players | 15 Minutes Playing Time
Asmodee£9.504.8★
What buyers say about pokemon
What buyers praise and complain about, mined from review topics.What buyers love
“Fun family game”
“All in all was a great purchase”
“bought as a gift”
“Well worth it”
“age appropriate”
“very easy to use”
“We are avid monopoly collectors”
“it's durable and contains plenty of popular pokemon they love shouting out and getting the pairs”
“Great for beginners”
“Easy and clear instructions make it easy to follow, and can alter difficulty level for kids of different ages/abilities”
What buyers complain about
“The bowl is very flimsy”
“Brakes easily”
“I think its a little bit overpriced for what it is as the dome feels like thin plastic”
“hard to play with the instructions”
“box arrived damaged so it is useless as the gift it was intended”
“low quality”
“While it's labelled as Monopoly, it is nowhere near as ruthless and stressful”
“Can be quite noisy from metal hitting metal”
Top return reasons
Common questions
- Is pokemon profitable to sell on Amazon United Kingdom?
- The niche generates £51K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Skip it (32/100).
- How competitive is the pokemon niche?
- 8 brands and 138 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in pokemon?
- Top complaints mined from reviews: Strength, Durability, Value For Money. The return rate is 0.9%.
- When does demand for pokemon peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 35.1× the quietest.
- What does it cost to enter the pokemon niche?
- Listings span £3.97–£20.88; the average listing price is £12.15 (sweet spot $15–$100). The average incumbent carries 1,853 reviews — the moat a new listing must climb.