Pokemon
FailShoppers spend only $51K a year here, so Pokemon is a Fail.
- Flapen Score
- 32 / 100Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 4432
- Market size
- £51K/yr156K searches / yr
- 90-day growth
- -14.6%search demand this quarter
- Competition
- 68%top-5 click share · 8 brands · 138 sellers
Flapen Score
Pokemon against its category
The dotted line is the Toys & Games average. Past it, Pokemon is stronger. Inside it, weaker.
Market
The Pokemon market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pokemon 156K times last year and spent an estimated £51K. The top 5 brands take 94% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
2.7% of searches ended in a purchase last week.
Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.
- Searches, last 12 months
- 156K
- Growth, 90 days vs prior 90
- -14.6%
- Conversion, latest week
- 2.7%
- Market size, estimated
- £51Ka year
- Peak month
- December35.1× the quietest month
- Top search term
- pokemon game62K searches a year
02 · Price
A sale here is worth £12.15.
Listings sell for £12.15 on average, from £3.97 to £20.88. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.15 that is £1K to £3K a year per listing.
- Average price
- £12.15under the $15 to $100 sweet spot
- Price range
- £3.97–£20.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #387 within Games & Accessories. It carries 1,853 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 90%
- Out of stock, average day
- 6.1%
- Average rank
- #387in Games & Accessories
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,853per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Pokemon products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pokemon Trading Card Game Battle Academy Set
- Price
- £18.16
- Rating
- 4.5/5
- Reviews
- 163
- Age
- 2y ago

Guess Who? Pokémon Edition Game | 48 Pokémon | Fun Kids Board Games for Families | 2 Players | 15 Mins. | Travel Friendly | Ages 6+
- Price
- £16.71
- Rating
- 4.6/5
- Reviews
- 154
- Age
- 4mo ago

Ravensburger Pokémon Labyrinth Moving Maze Family Board Game for Kids Age 7+ | Fun Strategy Game for 24 Players |Perfect Pokémon Gift for Boys & Girls
- Price
- £11.58
- Rating
- 4.7/5
- Reviews
- 7,177
- Age
- 5y ago

Monopoly Pokémon Edition Board Game - English Version
- Price
- £12.80
- Rating
- 4.7/5
- Reviews
- 345
- Age
- 1y ago

Ravensburger Pokemon Labyrinth Connect Card Game for Kids and Families Travel Maze Game 2 to 6 Players Ages 7 Years and Up
- Price
- £3.97
- Rating
- 4.6/5
- Reviews
- 557
- Age
- 2y ago
Trending
90-day click momentum
Pokemon Boys 2 Piece Pyjamas Set Blue/Yellow Age 11-12 Years
- Price
- £6.85
- Rating
- 4.7/5
- Reviews
- 437
- Age
- 2y ago

Popgear Pokemon Boys Trainer Poke Ball T-Shirt Heather Grey 3-13 Years
- Price
- £8.16
- Rating
- 4.7/5
- Reviews
- 340
- Age
- 6y ago

Guess Who? Pokémon Edition Game | 48 Pokémon | Fun Kids Board Games for Families | 2 Players | 15 Mins. | Travel Friendly | Ages 6+
- Price
- £16.71
- Rating
- 4.6/5
- Reviews
- 154
- Age
- 4mo ago

Pokemon Pyjamas | Pikachu Short PJs | Pikachu Pyjamas For Kids Blue Age 7 to 8 Years
- Price
- £9.58
- Rating
- 4.8/5
- Reviews
- 2,827
- Age
- 7y ago

Asmodee | Dobble Super Mario | Family Card Game | Ages 6+ | 2-8 Players | 15 Minutes Playing Time
- Price
- £9.50
- Rating
- 4.8/5
- Reviews
- 285
- Age
- 2y ago
Newest
by launch date
Guess Who? Pokémon Edition Game | 48 Pokémon | Fun Kids Board Games for Families | 2 Players | 15 Mins. | Travel Friendly | Ages 6+
- Price
- £16.71
- Rating
- 4.6/5
- Reviews
- 154
- Age
- 4mo ago

Pokémon Trainer Expert Game guess the character from Pokemon 151 in the least number of clues to be the winner. Double sided board for beginner or expert. Age 6yrs + 1-4 players.
- Price
- £20.88
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 11mo ago

Pokemon Boys Shoes Boys Trainers Pikachu Kids Trainers Official Merchandise White Size 6
- Price
- £17.87
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 1y ago

Ravensburger Pokemon Mini Memory Game for Kids Age 3 Years Up - 2 to 6 Players
- Price
- £5.05
- Rating
- 4.7/5
- Reviews
- 130
- Age
- 1y ago

Monopoly Pokémon Edition Board Game - English Version
- Price
- £12.80
- Rating
- 4.7/5
- Reviews
- 345
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
138
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
68%
Top 20: 99%
Open market
3%
- Pokémon35%
- Ravensburger28%
- Hasbro Gaming17%
- Monopoly12%
- Juegos Mattel3%
- Popgear2%
- Open — no brand owns it (2 brands, 3%)
Demand
Pokemon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 35.1×
Search terms
Top Pokemon search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pokemon game62K/yr
- pokemon games56K/yr
- pokemon board game15K/yr
- pokemon dobble8K/yr
- pokemon guess who4K/yr
- pokémon game5K/yr
- pokémon games5K/yr
Reviews and returns
What reviews say buyers love and hate about Pokemon
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The bowl is very flimsy
Flimsy cards
very flimsy and no really playable like your normal uno
Brakes easily
the pieces are very easy to lose
I think its a little bit overpriced for what it is as the dome feels like thin plastic
Don't waste your money
hard to play with the instructions
box arrived damaged so it is useless as the gift it was intended
Love
Fun family game
Fun for ALL the family
Awesome fun
All in all was a great purchase
Good quality
Really nice quality socks
bought as a gift
Great gift
Perfect birthday gift
Well worth it
Great price
Great value for money
age appropriate
Great fit
fits as expected
Return
0.9% Return rate 14% Fixable by listing
box arrived damaged so it is useless as the gift it was intended
I think its a little bit overpriced for what it is as the dome feels like thin plastic
Don't waste your money
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pokemon questions
Answered from the same tracked data.









