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Pokeball

Maybe

Returns run at only 0.6% of orders. But demand is soft, at -19.7% this quarter, so Pokeball is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 1,773 Toys & Games niches · +6 vs the category median of 44
Market size
£66K/yr208K searches / yr
90-day growth
-19.7%search demand this quarter
Competition
28%top-5 click share · 15 brands · 238 sellers

Flapen Score

Pokeball against its category

The dotted line is the Toys & Games average. Past it, Pokeball is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pokeball market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pokeball 208K times last year and spent an estimated £66K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
208K
Growth, 90 days vs prior 90
-19.7%
Conversion, latest week
2.4%
Market size, estimated
£66Ka year
Peak month
December2.4× the quietest month
Top search term
pokeball66K searches a year

02 · Price

A sale here is worth £13.48.

Listings sell for £13.48 on average, from £4.95 to £82.81. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £13.48 that is £0 to £1K a year per listing.

Average price
£13.48under the $15 to $100 sweet spot
Price range
£4.95–£82.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #667 within Games & Accessories. It carries 2,380 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
87%
Out of stock, average day
3.3%
Average rank
#667in Games & Accessories
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,380per listing
Listings tracked
55

04 · Newcomers

Amazon counts 4 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
4Amazon's first-year sales bar
Average brand age
54 months

Products

Top Pokeball products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

238

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

28%

Top 20: 70%

Open market

9%

  • Pokémon73%
  • The Wand Company6%
  • Popgear4%
  • TOMY3%
  • Ravensburger2%
  • Zavvi2%
  • Open — no brand owns it (9 brands, 9%)

Demand

Pokeball search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Pokeball search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pokeball66K/yr
  • pokemon ball47K/yr
  • pokemon clip n go27K/yr
  • pokemon balls16K/yr
  • poke ball9K/yr
  • pokemon pokeball8K/yr
  • pokeballs7K/yr
  • pokemon clip and go8K/yr
  • poke balls5K/yr
  • pokémon ball4K/yr

Reviews and returns

What reviews say buyers love and hate about Pokeball

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money19%−0.15

in other reviews it seems like the price was once higher

MOST CARDS ARE WORTH ABOUT 2 TO 10P EACH NOT WORTH BUYING

Expensive for what it is

Advertised Vs Actual Product14%−0.12

Not as described

It doesnt look like the one on the photos

Tiny balls not like the photos at all

Quality-Overall14%−0.04

Quality slows on each delivery

Not the greatest quality, very heavy

Bad quality

Size-Overall12%−0.05

Smaller than expected

Balls are quite small

Tiny balls not like the photos at all

Weight Heavy5%−0.05

It is heavier than I expected

Heavier than expected

very heavy

Love

Quality-Overall20%−0.04

Good quality

Nice variety

Cards quality is amazing

Collectibles19%+1.28

Cute little surprise collectible if you like the eeveloutions

Perfect addition to the collection

My son loved this, great quality and for those Pokemon lovers a great add on to the forever growing collection

Value For Money18%−0.15

Good price

Great value

Great assortment at a great price

Fun/Entertainment Experience14%+1.77

Awesome fun

Great toy

A fun game

Gifting Purpose5%+0.54

Well received gift

makes a great gift too

A gift for my grandsons birthday

Return

0.6% Return rate 62% Fixable by listing

Size-Overall38%▄█▆▇▆▇

Smaller than expected

Balls are quite small

Tiny balls not like the photos at all

Advertised Vs Actual Product13%▁▆█▇▇▄

Not as described

It doesnt look like the one on the photos

Tiny balls not like the photos at all

Gifting Purpose10%█▅▆▃▃▄
Quality-Overall8%█▃▃▅▅▄

Quality slows on each delivery

Not the greatest quality, very heavy

Bad quality

Value For Money5%▁▃▁▃▆█

in other reviews it seems like the price was once higher

MOST CARDS ARE WORTH ABOUT 2 TO 10P EACH NOT WORTH BUYING

Expensive for what it is

FAQ

Common Pokeball questions

Answered from the same tracked data.