Plushies

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £143K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-15.1%

Conversion, latest week

1.1%

Market size, estimated

£143Ka year

Peak month

December3.4× the quietest month

Top search term

plushies359K searches a year

Listings sell for £10.16 on average, from £3.01 to £53.23. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £10.16 that is £1K to £3K a year per listing.

Average price

£10.16under the $15 to $100 sweet spot

Price range

£3.01–£53.23

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

65% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #651 within Soft Toys. It carries 1,680 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

94%

Out of stock, average day

6.9%

Average rank

#651in Soft Toys

Average rating

4.44 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,680per listing

Listings tracked

65

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

1Amazon's first-year sales bar

Average brand age

27 months