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Playmobil Advent Calendar 2022

Fail

The top 5 brands take 100% of clicks, so Playmobil Advent Calendar 2022 is a Fail.

Flapen Score
30
30 / 100
Ranks 1,617 of 1,773 Toys & Games niches · −14 vs the category median of 44
Market size
£28K/yr86K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
71%top-5 click share · 3 brands · 120 sellers

Flapen Score

Playmobil Advent Calendar 2022 against its category

The dotted line is the Toys & Games average. Past it, Playmobil Advent Calendar 2022 is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Playmobil Advent Calendar 2022 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Playmobil Advent Calendar 2022 86K times last year and spent an estimated £28K. All 3 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
1.3%
Market size, estimated
£28Ka year
Peak month
November129.3× the quietest month
Top search term
playmobil advent calendar53K searches a year

02 · Price

A sale here is worth £24.36.

Listings sell for £24.36 on average, from £15.82 to £32.08. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £24.36 that is £0 to £2K a year per listing.

Average price
£24.36inside the $15 to $100 sweet spot
Price range
£15.82–£32.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

20% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #669 within Play Figures. It carries 4,359 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
90%
Out of stock, average day
2.8%
Average rank
#669in Play Figures
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,359per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Playmobil Advent Calendar 2022 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£8K£11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

120

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Playmobil89%
  • BRIO6%
  • LEGO5%

Demand

Playmobil Advent Calendar 2022 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 129.3×

Search terms

Top Playmobil Advent Calendar 2022 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • playmobil advent calendar53K/yr
  • advent calendar playmobil6K/yr
  • playmobil advent3K/yr
  • playmobil advent calendar 202521K/yr
  • playmobil - advent calendar3K/yr

Reviews and returns

What reviews say buyers love and hate about Playmobil Advent Calendar 2022

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money50%+3.15

Waited for it to go in the sale though as it is expensive

Love

Gifting Purpose38%−0.21

Lovely chocolate alternative for advent

This was a successful gift

Quality-Overall25%+1.75

Excellent product

Value For Money25%+3.15

Good price

Return

2.4% Return rate 0% Fixable by listing

Product Condition100%

FAQ

Common Playmobil Advent Calendar 2022 questions

Answered from the same tracked data.