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Playing Card Holder

Fail

Prices span $2.85–$9.82, mostly outside the sweet spot, so Playing Card Holder is a Fail.

Flapen Score
47
47 / 100
Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 44
Market size
£63K/yr118K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
63%top-5 click share · 18 brands · 33 sellers

Flapen Score

Playing Card Holder against its category

The dotted line is the Toys & Games average. Past it, Playing Card Holder is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Playing Card Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Playing Card Holder 118K times last year and spent an estimated £63K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

8.2% of searches ended in a purchase last week.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
8.2%
Market size, estimated
£63Ka year
Peak month
December2.5× the quietest month
Top search term
playing card holder55K searches a year

02 · Price

A sale here is worth £6.48.

Listings sell for £6.48 on average, from £2.85 to £9.82. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £6.48 that is £3K to £5K a year per listing.

Average price
£6.48under the $15 to $100 sweet spot
Price range
£2.85–£9.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #110 within Collectible Toys. It carries 337 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
12.3%
Average rank
#110in Collectible Toys
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
337per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Playing Card Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

33

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

31%

  • Gamewright28%
  • RESOVO13%
  • WNXBFO7%
  • Zxglxinyao7%
  • Jidyllic7%
  • lzijun5%

Demand

Playing Card Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Playing Card Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • playing card holder55K/yr
  • playing card holder for kids11K/yr
  • kids card holder9K/yr
  • playing cards holder7K/yr
  • card game holder5K/yr
  • card holder for kids9K/yr
  • playing card holders4K/yr
  • game card holder4K/yr
  • card holder kids4K/yr
  • playing card holder for adults4K/yr

Reviews and returns

What reviews say buyers love and hate about Playing Card Holder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall52%−0.22

Doesn't fit the pile of Uno cards

Doesnt fit a whole deck of cards

Really small

Quality-Overall12%−0.03

Bad quality and case is a lot smaller than shown in photos

The quality is only so so

Poor

Durability10%−0.05

Broke

Broke within a week

Balance/Stability7%

The only thing I'd say could be improved is the stability when not playing on a table

Does not keep upright

Value For Money5%+0.54

not worth it

Waste of money, avoid

Love

Ease Of Use20%+1.52

Easy to use

makes it easy for her to hold

Makes it much easier for me

Size-Overall15%−0.22

All the cards fit in

Perfect fit

Fits monopoly house cards as well as monopoly card version

Value For Money11%+0.54

Good value for money

Great value great kit

Really good value

Advertised Vs Actual Product9%+0.37

Exactly as described

Just what I ordered

Just what I was looking for

Quality-Overall8%−0.03

Good quality

These are so much better

The quality for the price is amazing

Return

0.5% Return rate 63% Fixable by listing

Size-Overall58%▃▅▅▆█▅

Doesn't fit the pile of Uno cards

Doesnt fit a whole deck of cards

Really small

Strength6%▆▄█▅▁▂
Zipper Quality6%▁▅█▅▃▁
Functionality-Overall6%█▅▁▁▁▃
Quality-Overall5%█▁▁▄▂▃

Bad quality and case is a lot smaller than shown in photos

The quality is only so so

Poor

FAQ

Common Playing Card Holder questions

Answered from the same tracked data.