Playdoh Kitchen

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months

16K

Growth, 90 days vs prior 90

-18.5%

Conversion, latest week

4.7%

Market size, estimated

£13Ka year

Peak month

November8.6× the quietest month

Top search term

play doh kitchen6K searches a year

Listings sell for £17.52 on average, from £6.78 to £58.62. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £17.52 that is £0 to £2K a year per listing.

Average price

£17.52inside the $15 to $100 sweet spot

Price range

£6.78–£58.62

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #82 within Arts & Crafts. It carries 12,094 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

100%

Out of stock, average day

8.2%

Average rank

#82in Arts & Crafts

Average rating

4.53 starsAmazon United Kingdom average 4.36 stars

Average reviews

12,094per listing

Listings tracked

15

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

23 months