Playdoh Hairdresser Set
FailThe top 5 products take 100% of clicks, so Playdoh Hairdresser Set is a Fail.
- Flapen Score
- 36 / 100Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 4436
- Market size
- £56K/yr21K searches / yr
- 90-day growth
- -37.1%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 65 sellers
Flapen Score
Playdoh Hairdresser Set against its category
The dotted line is the Toys & Games average. Past it, Playdoh Hairdresser Set is stronger. Inside it, weaker.
Market
The Playdoh Hairdresser Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Playdoh Hairdresser Set 21K times last year and spent an estimated £56K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
16.8% of searches ended in a purchase last week.
Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -37.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.
- Searches, last 12 months
- 21K
- Growth, 90 days vs prior 90
- -37.1%
- Conversion, latest week
- 16.8%
- Market size, estimated
- £56Ka year
- Peak month
- November10.4× the quietest month
- Top search term
- play doh hair styling salon8K searches a year
02 · Price
A sale here is worth £16.10.
Listings sell for £16.10 on average, from £9.57 to £33.92. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At £16.10 that is £4K to £8K a year per listing.
- Average price
- £16.10inside the $15 to $100 sweet spot
- Price range
- £9.57–£33.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #205 within Arts & Crafts. It carries 5,567 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 80%
- Out of stock, average day
- 0.0%
- Average rank
- #205in Arts & Crafts
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,567per listing
- Listings tracked
- 5
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Playdoh Hairdresser Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Play-Doh Hair Stylin Salon Playset with 6 Cans Pretend Play Toys Ages 3+
- Price
- £9.57
- Rating
- 4.5/5
- Reviews
- 4,049
- Age
- 2y ago
Play-Doh Crazy Cuts Stylist Hair Salon Pretend Play Toy for Kids 3 Years and Up with 8 Tri-Color Cans 57 Grams Each Non-Toxic Multicolor 6.68 x 27.94 x 21.59 cm
- Price
- £10.81
- Rating
- 4.3/5
- Reviews
- 6,890
- Age
- 6y ago
Play-Doh Buzz n Cut Fuzzy Pumper Barber Shop Set Electric Buzzer 5 Colors of 2-Ounce Cans Preschool Toys Christmas Gifts Girls & Boys Ages 3+ (Amazon Exclusive)
- Price
- £33.92
- Rating
- 4.6/5
- Reviews
- 7,464
- Age
- 8y ago
Play-Doh Care n Carry Vet Playset with Toy Dog Carrier 10 Tools 5 Colours Multicolor
- Price
- £11.71
- Rating
- 4.6/5
- Reviews
- 9,333
- Age
- 5y ago
LEXIBOOK Mermaid Hair Salon Play Dough CRDOUGH12
- Price
- £14.47
- Rating
- 4.4/5
- Reviews
- 101
- Age
- 12mo ago
Trending
90-day click momentumPlay-Doh Care n Carry Vet Playset with Toy Dog Carrier 10 Tools 5 Colours Multicolor
- Price
- £11.71
- Rating
- 4.6/5
- Reviews
- 9,333
- Age
- 5y ago
Play-Doh Buzz n Cut Fuzzy Pumper Barber Shop Set Electric Buzzer 5 Colors of 2-Ounce Cans Preschool Toys Christmas Gifts Girls & Boys Ages 3+ (Amazon Exclusive)
- Price
- £33.92
- Rating
- 4.6/5
- Reviews
- 7,464
- Age
- 8y ago
Play-Doh Hair Stylin Salon Playset with 6 Cans Pretend Play Toys Ages 3+
- Price
- £9.57
- Rating
- 4.5/5
- Reviews
- 4,049
- Age
- 2y ago
LEXIBOOK Mermaid Hair Salon Play Dough CRDOUGH12
- Price
- £14.47
- Rating
- 4.4/5
- Reviews
- 101
- Age
- 12mo ago
Play-Doh Crazy Cuts Stylist Hair Salon Pretend Play Toy for Kids 3 Years and Up with 8 Tri-Color Cans 57 Grams Each Non-Toxic Multicolor 6.68 x 27.94 x 21.59 cm
- Price
- £10.81
- Rating
- 4.3/5
- Reviews
- 6,890
- Age
- 6y ago
Newest
by launch dateLEXIBOOK Mermaid Hair Salon Play Dough CRDOUGH12
- Price
- £14.47
- Rating
- 4.4/5
- Reviews
- 101
- Age
- 12mo ago
Play-Doh Hair Stylin Salon Playset with 6 Cans Pretend Play Toys Ages 3+
- Price
- £9.57
- Rating
- 4.5/5
- Reviews
- 4,049
- Age
- 2y ago
Play-Doh Care n Carry Vet Playset with Toy Dog Carrier 10 Tools 5 Colours Multicolor
- Price
- £11.71
- Rating
- 4.6/5
- Reviews
- 9,333
- Age
- 5y ago
Play-Doh Crazy Cuts Stylist Hair Salon Pretend Play Toy for Kids 3 Years and Up with 8 Tri-Color Cans 57 Grams Each Non-Toxic Multicolor 6.68 x 27.94 x 21.59 cm
- Price
- £10.81
- Rating
- 4.3/5
- Reviews
- 6,890
- Age
- 6y ago
Play-Doh Buzz n Cut Fuzzy Pumper Barber Shop Set Electric Buzzer 5 Colors of 2-Ounce Cans Preschool Toys Christmas Gifts Girls & Boys Ages 3+ (Amazon Exclusive)
- Price
- £33.92
- Rating
- 4.6/5
- Reviews
- 7,464
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 rising
Sellers
65
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Play-Doh95%
- LEXIBOOK5%
Demand
Playdoh Hairdresser Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 10.4×
Search terms
Top Playdoh Hairdresser Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- play doh hair styling salon8K/yr
- playdoh hairdresser set7K/yr
- play doh hair4K/yr
- play doh hair salon1K/yr
Reviews and returns
What reviews say buyers love and hate about Playdoh Hairdresser Set
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
This broke after 2 uses
Broke in ten mins rubbish
Broken
Too hard to squeeze out product
Hard to turn the winder
Needs assembling
brike within ten minutes waste of money
the little accessories had to be put together missing part from scissors had to buy new ones
Love
Good value for money
Worth the money
Good price
My granddaughter has great fun with this
Hours of fun
If you have a child who loves imaginative play and getting creative, this is a fantastic addition to their toy collection
Great gift
Excellent Birthday gift
Lovely gift
Good quality value for money fun gift for my niece birthday
Good quality
Lovely product
Perfect for any creative artists
If you have a child who loves imaginative play and getting creative, this is a fantastic addition to their toy collection
Return
0.7% Return rate 5% Fixable by listing
the little accessories had to be put together missing part from scissors had to buy new ones
smaller than expected
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Bug Hunting Kits for Children
£112K/yr+112.3%
Toys for 1 Year Old Boys
£1.9M/yr+8.5%
Travel Games
£499K/yr+76.0%
Remote Control Boat
£245K/yr+82.2%
Sand Pit
£246K/yr+75.0%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Playdoh Hairdresser Set questions
Answered from the same tracked data.