Playdoh Hairdresser Set

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -37.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months

21K

Growth, 90 days vs prior 90

-37.1%

Conversion, latest week

16.8%

Market size, estimated

£56Ka year

Peak month

November10.4× the quietest month

Top search term

play doh hair styling salon8K searches a year

Listings sell for £16.10 on average, from £9.57 to £33.92. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At £16.10 that is £4K to £8K a year per listing.

Average price

£16.10inside the $15 to $100 sweet spot

Price range

£9.57–£33.92

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–2K

Units per listing a year

250–500

Revenue per listing a year

£4K–£8K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #205 within Arts & Crafts. It carries 5,567 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

80%

Out of stock, average day

0.0%

Average rank

#205in Arts & Crafts

Average rating

4.48 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,567per listing

Listings tracked

5

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

30 months