Playdoh

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.

Searches, last 12 months

2.8M

Growth, 90 days vs prior 90

-8.6%

Conversion, latest week

7.2%

Market size, estimated

£2.0Ma year

Peak month

December3.9× the quietest month

Top search term

play doh1.1M searches a year

Listings sell for £9.92 on average, from £2.74 to £19.25. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At £9.92 that is £40K to £50K a year per listing.

Average price

£9.92under the $15 to $100 sweet spot

Price range

£2.74–£19.25

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

4,000–5,000

Revenue per listing a year

£40K–£50K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Arts & Crafts. It carries 4,814 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#30in Arts & Crafts

Average rating

4.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,814per listing

Listings tracked

24

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months