Play Money

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months

112K

Growth, 90 days vs prior 90

-17.8%

Conversion, latest week

8.0%

Market size, estimated

£65Ka year

Peak month

December2.3× the quietest month

Top search term

play money39K searches a year

Listings sell for £7.26 on average, from £2.30 to £30.30. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At £7.26 that is £9K to £11K a year per listing.

Average price

£7.26under the $15 to $100 sweet spot

Price range

£2.30–£30.30

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

1,250–1,500

Revenue per listing a year

£9K–£11K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #126 within Shops & Accessories. It carries 1,452 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#126in Shops & Accessories

Average rating

4.26 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,452per listing

Listings tracked

9

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months