Play Food

Shoppers searched for this 845K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £314K a year.

Searches, last 12 months

845K

Growth, 90 days vs prior 90

-10.8%

Conversion, latest week

2.6%

Market size, estimated

£314Ka year

Peak month

December2.8× the quietest month

Top search term

play food101K searches a year

Listings sell for £14.00 on average, from £5.89 to £31.48. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £14.00 that is £4K to £7K a year per listing.

Average price

£14.00under the $15 to $100 sweet spot

Price range

£5.89–£31.48

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

£4K–£7K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #51 within Kitchen & Food Toys. It carries 1,548 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

3.1%

Average rank

#51in Kitchen & Food Toys

Average rating

4.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,548per listing

Listings tracked

64

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

2Amazon's first-year sales bar

Average brand age

34 months