Play Doh Ice Cream

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months

44K

Growth, 90 days vs prior 90

-8.0%

Conversion, latest week

8.7%

Market size, estimated

£63Ka year

Peak month

December11.2× the quietest month

Top search term

play doh ice cream set14K searches a year

Listings sell for £16.56 on average, from £6.78 to £58.62. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £16.56 that is £4K to £8K a year per listing.

Average price

£16.56inside the $15 to $100 sweet spot

Price range

£6.78–£58.62

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

250–500

Revenue per listing a year

£4K–£8K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #134 within Arts & Crafts. It carries 10,704 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#134in Arts & Crafts

Average rating

4.37 starsAmazon United Kingdom average 4.36 stars

Average reviews

10,704per listing

Listings tracked

13

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

30 months