Plasticine
prices mostly outside the sweet spot ($2.42–$12.65) — Plasticine doesn't clear our bar today.
Flapen Score
Is Plasticine profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Plasticine is a £126K/yr Amazon United Kingdom market (160K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Plasticine: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -15.2% over the last 90 days and 10.7% of searches end in a purchase.
£126K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 15 products
Top Plasticine products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
The Original Plasticine FunTUBulous Original Modelling Clay Soft and Non-Hardening Includes 8 Bumper Sticks of Plasticine in Plastic Bucket with Carry Handle Suitable for Ages 3+
- Price
- £7.11
- Rating
- 4.4/5
- Reviews
- 2,480
- Age
- 13y ago
The Original Plasticine Basic Refill 24 Colour Max Non Drying Modelling Clay for Kids 24 Bright Mixable Shades Creative Craft Refill Pack Educational Colour Mixing Set Fun Gift for Children 3+
- Price
- £3.38
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 10mo ago
The Original Plasticine Deluxe Refill Set 12 Colours of Modelling Clay with Sculpting Tool & Instructions Reusable Non-Hardening Craft Fun Creative Play for Kids Ages 3+ Classic Clay Kit
- Price
- £8.01
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 11mo ago
SOL 3pk Modelling Clay for Kids - 16 Assorted Colours Soft Clay
- Price
- £7.56
- Rating
- 4.2/5
- Reviews
- 465
- Age
- 5y ago
The Original Plasticine One Colour Slab 400g - White Modelling Clay for Professional Animators and Model Makers Easy to Shape and Mould Make Sculptures Models and Stop-Motion Animations
- Price
- £3.29
- Rating
- 4.3/5
- Reviews
- 184
- Age
- 2y ago
Trending
90-day click momentum
Artecho 50 Colours Polymer Clay Set with 5 Sculpting Tools
- Price
- £12.65
- Rating
- 4.8/5
- Reviews
- 61
- Age
- 8mo ago
The Original Plasticine One Colour Slab 400g - Terracotta Modelling Clay for Professional Animators and Model Makers Easy to Shape and Mould Make Sculptures Models and Stop-Motion Animations
- Price
- £3.64
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 1y ago
Plasticine The Original Big Bucket Set Original Modelling Clay with 18 Sticks Tools & Instructions in Carry Reusable Mess-Free Craft Kit for Kids Ages 5+
- Price
- £12.40
- Rating
- 4.4/5
- Reviews
- 2,480
- Age
- 11mo ago
The Original Plasticine Bucket Set Original Modelling Clay with 8 Bumper Sticks Tool & Instructions in Carry Bucket Reusable Mess-Free Craft Fun Classic Creative Play for Kids Ages 3+
- Price
- £6.80
- Rating
- 5.0/5
- Reviews
- 28
- Age
- 11mo ago
The Original Plasticine Mega Refill Set 16 Colours of Modelling Clay with Sculpting Tool & Instructions Reusable Non-Hardening Craft Fun Creative Play for Kids Ages 3+ Mess-Free Clay Kit
- Price
- £10.83
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 11mo ago
Newest
by launch dateArtecho 50 Colours Polymer Clay Set with 5 Sculpting Tools
- Price
- £12.65
- Rating
- 4.8/5
- Reviews
- 61
- Age
- 8mo ago
The Original Plasticine Basic Refill 24 Colour Max Non Drying Modelling Clay for Kids 24 Bright Mixable Shades Creative Craft Refill Pack Educational Colour Mixing Set Fun Gift for Children 3+
- Price
- £3.38
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 10mo ago
The Original Plasticine Deluxe Refill Set 12 Colours of Modelling Clay with Sculpting Tool & Instructions Reusable Non-Hardening Craft Fun Creative Play for Kids Ages 3+ Classic Clay Kit
- Price
- £8.01
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 11mo ago
Plasticine The Original Big Bucket Set Original Modelling Clay with 18 Sticks Tools & Instructions in Carry Reusable Mess-Free Craft Kit for Kids Ages 5+
- Price
- £12.40
- Rating
- 4.4/5
- Reviews
- 2,480
- Age
- 11mo ago
The Original Plasticine Bucket Set Original Modelling Clay with 8 Bumper Sticks Tool & Instructions in Carry Bucket Reusable Mess-Free Craft Fun Classic Creative Play for Kids Ages 3+
- Price
- £6.80
- Rating
- 5.0/5
- Reviews
- 28
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 flat
Sellers
33
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Plasticine78%
- SOL9%
- scola6%
- ART BOX5%
- ReArt1%
- Artecho1%
Plasticine demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Top Plasticine search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- plasticine80K/yr
- plasticine for kids30K/yr
- plasticine modelling clay31K/yr
- plasticine for adults5K/yr
- plastercine5K/yr
- plasticine clay3K/yr
- plasterscene3K/yr
- plastacine2K/yr
What reviews say buyers love and hate about Plasticine
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Worth it”
“Good quality and easily pliable”
“my little grandson is enjoying it”
“Really nice colours”
“As described”
What buyers complain about
81% of reviews“It was extremely hard”
“This is not like Plasticine from 30 years ago”
“Bigger than I thought”
“It's ok, it was a bit expensive for what it actually is, it's disguised in a big box”
“impossible to change from its sausage shape in comes like”
Plasticine return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
51%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Plasticine questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
