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Plasticine

Fail

Prices span $2.42–$12.65, mostly outside the sweet spot, so Plasticine is a Fail.

Flapen Score
40
40 / 100
Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 44
Market size
£126K/yr160K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
66%top-5 click share · 6 brands · 33 sellers

Flapen Score

Plasticine against its category

The dotted line is the Toys & Games average. Past it, Plasticine is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plasticine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plasticine 160K times last year and spent an estimated £126K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

10.7% of searches ended in a purchase last week.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
10.7%
Market size, estimated
£126Ka year
Peak month
December1.8× the quietest month
Top search term
plasticine80K searches a year

02 · Price

A sale here is worth £7.41.

Listings sell for £7.41 on average, from £2.42 to £12.65. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £7.41 that is £7K to £9K a year per listing.

Average price
£7.41under the $15 to $100 sweet spot
Price range
£2.42–£12.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£9K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #73 within Arts & Crafts. It carries 534 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
8.2%
Average rank
#73in Arts & Crafts
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
534per listing
Listings tracked
15

04 · Newcomers

Amazon counts 4 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
50 months

Products

Top Plasticine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£25K£38K£50K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

33

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Plasticine78%
  • SOL9%
  • scola6%
  • ART BOX5%
  • ReArt1%
  • Artecho1%

Demand

Plasticine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Plasticine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plasticine80K/yr
  • plasticine for kids30K/yr
  • plasticine modelling clay31K/yr
  • plasticine for adults5K/yr
  • plastercine5K/yr
  • plasticine clay3K/yr
  • plasterscene3K/yr
  • plastacine2K/yr

Reviews and returns

What reviews say buyers love and hate about Plasticine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Hard Feel15%−0.20

It was extremely hard

a bit harder than others

Rock solid, won't get soft no matter what you do

Material Quality15%+0.27

This is not like Plasticine from 30 years ago

Plasticine

plasticine it takes you back

Size-Overall10%

Bigger than I thought

on small side

Very small pieces

Value For Money9%+1.22

It's ok, it was a bit expensive for what it actually is, it's disguised in a big box

Over priced

Waste of money

Shape/Style8%−0.11

impossible to change from its sausage shape in comes like

force to roll into a basic flat shape

Love

Value For Money22%+1.22

Worth it

Excellent value

Good price

Quality-Overall17%+0.71

Good quality and easily pliable

Excellent product

Good price and quality

Fun/Entertainment Experience11%+0.96

my little grandson is enjoying it

Hours of fun

good old school stuff the kids love to play with

Color11%+0.24

Really nice colours

Good colour choice

Really nice range of colours too

Advertised Vs Actual Product7%

As described

Exactly what it is

Just what I needed

Return

0.4% Return rate 51% Fixable by listing

Size-Overall27%█▅▁▁▄█

Bigger than I thought

on small side

Very small pieces

Hard Feel15%▁▁▁▆█▁

It was extremely hard

a bit harder than others

Rock solid, won't get soft no matter what you do

Material Quality12%▁▄▁▁█▅

This is not like Plasticine from 30 years ago

Plasticine

plasticine it takes you back

Color10%▁█▁▅▁▅

Black and white plasticine

Advertised Vs Actual Product7%▁█▁▁▁▅

Description is deceiving

The quantity of clay is misleading

just disappointed with the misleading packaging

FAQ

Common Plasticine questions

Answered from the same tracked data.