plasticine
Skip itPrices mostly outside the sweet spot ($2.42–$12.65) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Review moat
Good534.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay£126K£126K/yr · 160K searches
Avg price
Bad£7.41avg listing price — sweet spot $15–$100
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
Price range
Bad£2.42–£12.65cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, plasticine is a £126K/yr Amazon United Kingdom market (160K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
plasticine market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- £111K–£148K
- units × avg price
- Conversion rate
- 10.7%
- Avg BSR
- #73
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 8.2%
- Avg brand age
- 50 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
6 flat
Sellers
33
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Plasticine78%
- SOL9%
- scola6%
- ART BOX5%
- ReArt1%
- Artecho1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Top plasticine search terms
- plasticine80K/yr
- plasticine for kids30K/yr
- plasticine modelling clay31K/yr
- plasticine for adults5K/yr
- plastercine5K/yr
- plasticine clay3K/yr
- plasterscene3K/yr
- plastacine2K/yr
Top plasticine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Original Plasticine FunTUBulous Original Modelling Clay Soft and Non-Hardening Includes 8 Bumper Sticks of Plasticine in Plastic Bucket with Carry Handle Suitable for Ages 3+
Plasticine£7.114.4★2,480 rev
The Original Plasticine Basic Refill 24 Colour Max Non Drying Modelling Clay for Kids 24 Bright Mixable Shades Creative Craft Refill Pack Educational Colour Mixing Set Fun Gift for Children 3+
Plasticine£3.384.5★65 rev
The Original Plasticine Deluxe Refill Set 12 Colours of Modelling Clay with Sculpting Tool & Instructions Reusable Non-Hardening Craft Fun Creative Play for Kids Ages 3+ Classic Clay Kit
Plasticine£8.014.5★29 rev
SOL 3pk Modelling Clay for Kids - 16 Assorted Colours Soft Clay
SOL£7.564.2★465 rev
The Original Plasticine One Colour Slab 400g - White Modelling Clay for Professional Animators and Model Makers Easy to Shape and Mould Make Sculptures Models and Stop-Motion Animations
Plasticine£3.294.3★184 rev
Newest
by launch date
Artecho 50 Colours Polymer Clay Set with 5 Sculpting Tools
Artecho£12.6561 rev
The Original Plasticine Basic Refill 24 Colour Max Non Drying Modelling Clay for Kids 24 Bright Mixable Shades Creative Craft Refill Pack Educational Colour Mixing Set Fun Gift for Children 3+
Plasticine£3.3865 rev
The Original Plasticine Deluxe Refill Set 12 Colours of Modelling Clay with Sculpting Tool & Instructions Reusable Non-Hardening Craft Fun Creative Play for Kids Ages 3+ Classic Clay Kit
Plasticine£8.0129 rev
Plasticine The Original Big Bucket Set Original Modelling Clay with 18 Sticks Tools & Instructions in Carry Reusable Mess-Free Craft Kit for Kids Ages 5+
Plasticine£12.402,480 rev
The Original Plasticine Bucket Set Original Modelling Clay with 8 Bumper Sticks Tool & Instructions in Carry Bucket Reusable Mess-Free Craft Fun Classic Creative Play for Kids Ages 3+
Plasticine£6.8028 rev
Trending
90-day click momentumArtecho 50 Colours Polymer Clay Set with 5 Sculpting Tools
Artecho£12.654.8★
The Original Plasticine One Colour Slab 400g - Terracotta Modelling Clay for Professional Animators and Model Makers Easy to Shape and Mould Make Sculptures Models and Stop-Motion Animations
Plasticine£3.643.9★
Plasticine The Original Big Bucket Set Original Modelling Clay with 18 Sticks Tools & Instructions in Carry Reusable Mess-Free Craft Kit for Kids Ages 5+
Plasticine£12.404.4★
The Original Plasticine Bucket Set Original Modelling Clay with 8 Bumper Sticks Tool & Instructions in Carry Bucket Reusable Mess-Free Craft Fun Classic Creative Play for Kids Ages 3+
Plasticine£6.805.0★
The Original Plasticine Mega Refill Set 16 Colours of Modelling Clay with Sculpting Tool & Instructions Reusable Non-Hardening Craft Fun Creative Play for Kids Ages 3+ Mess-Free Clay Kit
Plasticine£10.834.8★
What buyers say about plasticine
What buyers praise and complain about, mined from review topics.What buyers love
“Worth it”
“Good quality and easily pliable”
“my little grandson is enjoying it”
“Really nice colours”
“As described”
“love plasticine”
“Easy to make it soft”
“easy to use”
“the perfect size to slip the item out”
“Works perfectly”
What buyers complain about
“It was extremely hard”
“This is not like Plasticine from 30 years ago”
“Bigger than I thought”
“It's ok, it was a bit expensive for what it actually is, it's disguised in a big box”
“impossible to change from its sausage shape in comes like”
“little tough to use so 4 stars”
“Description is deceiving”
“A little too dry”
“Very poor quality”
“Black and white plasticine”
Top return reasons
Common questions
- Is plasticine profitable to sell on Amazon United Kingdom?
- The niche generates £126K/yr across 15 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Skip it (40/100).
- How competitive is the plasticine niche?
- 6 brands and 33 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in plasticine?
- Top complaints mined from reviews: Hard Feel, Material Quality, Size-Overall. The return rate is 0.4%.
- When does demand for plasticine peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the plasticine niche?
- Listings span £2.42–£12.65; the average listing price is £7.41 (sweet spot $15–$100). The average incumbent carries 534 reviews — the moat a new listing must climb.