Plasticine

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.

Searches, last 12 months

160K

Growth, 90 days vs prior 90

-15.2%

Conversion, latest week

10.7%

Market size, estimated

£126Ka year

Peak month

December1.8× the quietest month

Top search term

plasticine80K searches a year

Listings sell for £7.41 on average, from £2.42 to £12.65. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £7.41 that is £7K to £9K a year per listing.

Average price

£7.41under the $15 to $100 sweet spot

Price range

£2.42–£12.65

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

1,000–1,250

Revenue per listing a year

£7K–£9K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #73 within Arts & Crafts. It carries 534 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

8.2%

Average rank

#73in Arts & Crafts

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

534per listing

Listings tracked

15

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

4Amazon's first-year sales bar

Average brand age

50 months