Plasticine
FailPrices span $2.42–$12.65, mostly outside the sweet spot, so Plasticine is a Fail.
- Flapen Score
- 40 / 100Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 4440
- Market size
- £126K/yr160K searches / yr
- 90-day growth
- -15.2%search demand this quarter
- Competition
- 66%top-5 click share · 6 brands · 33 sellers
Flapen Score
Plasticine against its category
The dotted line is the Toys & Games average. Past it, Plasticine is stronger. Inside it, weaker.
Market
The Plasticine market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Plasticine 160K times last year and spent an estimated £126K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
10.7% of searches ended in a purchase last week.
Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.
- Searches, last 12 months
- 160K
- Growth, 90 days vs prior 90
- -15.2%
- Conversion, latest week
- 10.7%
- Market size, estimated
- £126Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- plasticine80K searches a year
02 · Price
A sale here is worth £7.41.
Listings sell for £7.41 on average, from £2.42 to £12.65. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £7.41 that is £7K to £9K a year per listing.
- Average price
- £7.41under the $15 to $100 sweet spot
- Price range
- £2.42–£12.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #73 within Arts & Crafts. It carries 534 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 8.2%
- Average rank
- #73in Arts & Crafts
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 534per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 4 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Plasticine products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
The Original Plasticine FunTUBulous Original Modelling Clay Soft and Non-Hardening Includes 8 Bumper Sticks of Plasticine in Plastic Bucket with Carry Handle Suitable for Ages 3+
- Price
- £7.11
- Rating
- 4.4/5
- Reviews
- 2,480
- Age
- 13y ago

The Original Plasticine Basic Refill 24 Colour Max Non Drying Modelling Clay for Kids 24 Bright Mixable Shades Creative Craft Refill Pack Educational Colour Mixing Set Fun Gift for Children 3+
- Price
- £3.38
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 10mo ago

The Original Plasticine Deluxe Refill Set 12 Colours of Modelling Clay with Sculpting Tool & Instructions Reusable Non-Hardening Craft Fun Creative Play for Kids Ages 3+ Classic Clay Kit
- Price
- £8.01
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 11mo ago

SOL 3pk Modelling Clay for Kids - 16 Assorted Colours Soft Clay
- Price
- £7.56
- Rating
- 4.2/5
- Reviews
- 465
- Age
- 5y ago

The Original Plasticine One Colour Slab 400g - White Modelling Clay for Professional Animators and Model Makers Easy to Shape and Mould Make Sculptures Models and Stop-Motion Animations
- Price
- £3.29
- Rating
- 4.3/5
- Reviews
- 184
- Age
- 2y ago
Trending
90-day click momentum
Artecho 50 Colours Polymer Clay Set with 5 Sculpting Tools
- Price
- £12.65
- Rating
- 4.8/5
- Reviews
- 61
- Age
- 8mo ago

The Original Plasticine One Colour Slab 400g - Terracotta Modelling Clay for Professional Animators and Model Makers Easy to Shape and Mould Make Sculptures Models and Stop-Motion Animations
- Price
- £3.64
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 1y ago

Plasticine The Original Big Bucket Set Original Modelling Clay with 18 Sticks Tools & Instructions in Carry Reusable Mess-Free Craft Kit for Kids Ages 5+
- Price
- £12.40
- Rating
- 4.4/5
- Reviews
- 2,480
- Age
- 11mo ago

The Original Plasticine Bucket Set Original Modelling Clay with 8 Bumper Sticks Tool & Instructions in Carry Bucket Reusable Mess-Free Craft Fun Classic Creative Play for Kids Ages 3+
- Price
- £6.80
- Rating
- 5.0/5
- Reviews
- 28
- Age
- 11mo ago

The Original Plasticine Mega Refill Set 16 Colours of Modelling Clay with Sculpting Tool & Instructions Reusable Non-Hardening Craft Fun Creative Play for Kids Ages 3+ Mess-Free Clay Kit
- Price
- £10.83
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 11mo ago
Newest
by launch date
Artecho 50 Colours Polymer Clay Set with 5 Sculpting Tools
- Price
- £12.65
- Rating
- 4.8/5
- Reviews
- 61
- Age
- 8mo ago

The Original Plasticine Basic Refill 24 Colour Max Non Drying Modelling Clay for Kids 24 Bright Mixable Shades Creative Craft Refill Pack Educational Colour Mixing Set Fun Gift for Children 3+
- Price
- £3.38
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 10mo ago

The Original Plasticine Deluxe Refill Set 12 Colours of Modelling Clay with Sculpting Tool & Instructions Reusable Non-Hardening Craft Fun Creative Play for Kids Ages 3+ Classic Clay Kit
- Price
- £8.01
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 11mo ago

Plasticine The Original Big Bucket Set Original Modelling Clay with 18 Sticks Tools & Instructions in Carry Reusable Mess-Free Craft Kit for Kids Ages 5+
- Price
- £12.40
- Rating
- 4.4/5
- Reviews
- 2,480
- Age
- 11mo ago

The Original Plasticine Bucket Set Original Modelling Clay with 8 Bumper Sticks Tool & Instructions in Carry Bucket Reusable Mess-Free Craft Fun Classic Creative Play for Kids Ages 3+
- Price
- £6.80
- Rating
- 5.0/5
- Reviews
- 28
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 flat
Sellers
33
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Plasticine78%
- SOL9%
- scola6%
- ART BOX5%
- ReArt1%
- Artecho1%
Demand
Plasticine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Plasticine search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- plasticine80K/yr
- plasticine for kids30K/yr
- plasticine modelling clay31K/yr
- plasticine for adults5K/yr
- plastercine5K/yr
- plasticine clay3K/yr
- plasterscene3K/yr
- plastacine2K/yr
Reviews and returns
What reviews say buyers love and hate about Plasticine
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It was extremely hard
a bit harder than others
Rock solid, won't get soft no matter what you do
This is not like Plasticine from 30 years ago
Plasticine
plasticine it takes you back
Bigger than I thought
on small side
Very small pieces
It's ok, it was a bit expensive for what it actually is, it's disguised in a big box
Over priced
Waste of money
impossible to change from its sausage shape in comes like
force to roll into a basic flat shape
Love
Worth it
Excellent value
Good price
Good quality and easily pliable
Excellent product
Good price and quality
my little grandson is enjoying it
Hours of fun
good old school stuff the kids love to play with
Really nice colours
Good colour choice
Really nice range of colours too
As described
Exactly what it is
Just what I needed
Return
0.4% Return rate 51% Fixable by listing
Bigger than I thought
on small side
Very small pieces
It was extremely hard
a bit harder than others
Rock solid, won't get soft no matter what you do
This is not like Plasticine from 30 years ago
Plasticine
plasticine it takes you back
Black and white plasticine
Description is deceiving
The quantity of clay is misleading
just disappointed with the misleading packaging
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Plasticine questions
Answered from the same tracked data.









