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Plastic Playing Cards

Maybe

Returns run at only 0.4% of orders. But shoppers spend only $70K a year here, so Plastic Playing Cards is a Maybe.

Flapen Score
53
53 / 100
Top 21% of 1,773 Toys & Games niches · +9 vs the category median of 44
Market size
£70K/yr134K searches / yr
90-day growth
+6.3%search demand this quarter
Competition
41%top-5 click share · 26 brands · 64 sellers

Flapen Score

Plastic Playing Cards against its category

The dotted line is the Toys & Games average. Past it, Plastic Playing Cards is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plastic Playing Cards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plastic Playing Cards 134K times last year and spent an estimated £70K. The top 5 brands take 62% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
+6.3%
Conversion, latest week
7.3%
Market size, estimated
£70Ka year
Peak month
December1.7× the quietest month
Top search term
waterproof playing cards28K searches a year

02 · Price

A sale here is worth £7.07.

Listings sell for £7.07 on average, from £2.48 to £18.72. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £7.07 that is £707 to £2K a year per listing.

Average price
£7.07under the $15 to $100 sweet spot
Price range
£2.48–£18.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£707–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #146 within Games & Accessories. It carries 2,025 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
98%
Out of stock, average day
7.7%
Average rank
#146in Games & Accessories
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,025per listing
Listings tracked
42

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Plastic Playing Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

64

Top-5 brand share

62%

Top 20: 96%

Top-5 click share

41%

Top 20: 82%

Open market

32%

  • Poker Night Pro20%
  • Wugauwor14%
  • ACELION10%
  • JKG10%
  • Bicycle7%
  • Go Travel6%

Demand

Plastic Playing Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Plastic Playing Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • waterproof playing cards28K/yr
  • poker cards39K/yr
  • plastic playing cards34K/yr
  • playing cards plastic10K/yr
  • plastic cards6K/yr
  • playing cards waterproof5K/yr
  • plastic playing cards waterproof4K/yr
  • poker cards professional5K/yr
  • casino playing cards3K/yr

Reviews and returns

What reviews say buyers love and hate about Plastic Playing Cards

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product18%−0.14

Not as shown

False advertising

Not as stated

Quality-Overall14%+1.49

Bad quality

Low quality cards

they are not the top quality card

Grip8%−0.04

A SLIPPERY EXPERIENCE

it can make them difficult to hold if you're holding a large amount of them or if you put them down on an uneven surface they tend to slide away

Ridiculously slippery to hold

Size-Overall8%−0.05

Not the size that is suggested in the advert

do not match the size that is described in the advert

They are small

Adhesion/Stickiness6%−0.01

just stick together

Stickers spoil so much

Can stick sometimes

Love

Quality-Overall32%+1.49

Amazing quality

Good quality cards

Decent quality cards

Collectibles13%+1.49

Perfect cards, good quality for the price

Perfect cards

Cool Cards

Durability8%+0.51

Very durable

Really durable playing cards

they hold up perfectly

Value For Money7%+0.52

Good value

Good value for money

Worth the price

Water Resistance5%+0.07

They're waterproof

Being completely waterproof

I also like the waterproof storage case

Return

0.4% Return rate 45% Fixable by listing

Quality-Overall22%▄▃▅█▄▃

Bad quality

Low quality cards

they are not the top quality card

Size-Overall16%▁▅█▅▇▄

Not the size that is suggested in the advert

do not match the size that is described in the advert

They are small

Color12%▁▅▂▃▁█
Advertised Vs Actual Product10%▆▃█▂▇▅

Not as shown

False advertising

Not as stated

Grip7%█▄▅▁▄▂

A SLIPPERY EXPERIENCE

it can make them difficult to hold if you're holding a large amount of them or if you put them down on an uneven surface they tend to slide away

Ridiculously slippery to hold

FAQ

Common Plastic Playing Cards questions

Answered from the same tracked data.