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Plane Activities for Kids

Maybe

Returns run at only 0.4% of orders. But prices span $2.14–$17.07, mostly outside the sweet spot, so Plane Activities for Kids is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 1,773 Toys & Games niches · +17 vs the category median of 44
Market size
£150K/yr417K searches / yr
90-day growth
+110.5%search demand this quarter
Competition
42%top-5 click share · 28 brands · 79 sellers

Flapen Score

Plane Activities for Kids against its category

The dotted line is the Toys & Games average. Past it, Plane Activities for Kids is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plane Activities for Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plane Activities for Kids 417K times last year and spent an estimated £150K. The top 5 brands take 50% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 417K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +110.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £150K a year.

Searches, last 12 months
417K
Growth, 90 days vs prior 90
+110.5%
Conversion, latest week
4.3%
Market size, estimated
£150Ka year
Peak month
August6.3× the quietest month
Top search term
plane activities for kids135K searches a year

02 · Price

A sale here is worth £8.45.

Listings sell for £8.45 on average, from £2.14 to £17.07. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £8.45 that is £2K to £4K a year per listing.

Average price
£8.45under the $15 to $100 sweet spot
Price range
£2.14–£17.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #43 within Arts & Crafts. It carries 2,290 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#43in Arts & Crafts
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,290per listing
Listings tracked
37

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Plane Activities for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

79

Top-5 brand share

50%

Top 20: 92%

Top-5 click share

42%

Top 20: 82%

Open market

44%

  • Science Kidz16%
  • Skillmatics10%
  • Genialba10%
  • SULOLI7%
  • Pup Go6%
  • Paper Projects6%

Demand

Plane Activities for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 6.3×

Search terms

Top Plane Activities for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plane activities for kids135K/yr
  • airplane activities for kids87K/yr
  • aeroplane activities for kids74K/yr
  • travel activities for kids49K/yr
  • kids plane activities22K/yr
  • car activities for kids16K/yr
  • kids travel activity packs29K/yr
  • travel packs for kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Plane Activities for Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%−0.05

Bit small

much smaller than expected

This was really tiny

Adhesion/Stickiness12%−0.07

There is practically no adhesion

They dont stick down in the first place

Stickers do not stick very well

Color10%−0.05

The colours are not great

The colours are really dull

One of them though doesn't colour for some reason

Quality-Overall8%−0.01

The pens are not great quality

not amazingly made

Poor quality

Value For Money7%

Not worth the price

Cheap for a reason

not the cheapest

Love

Fun/Entertainment Experience24%+2.21

Fun for children

plays with it every day

Good Fun

Quality-Overall12%−0.01

Excellent product

Good quality puzzles

Wonderful, high quality craft kit

Value For Money8%

Worth the money

Good value for money

Good value

Portability8%+0.66

Super portable – everything fits in a small case

great portable size

handy to take with you places

Gifting Purpose7%+0.36

Nice for a present

Great gift

Purchased as a gift

Return

0.4% Return rate 44% Fixable by listing

Size-Overall30%█▃▅▅▆▅

Bit small

much smaller than expected

This was really tiny

Quality-Overall11%▁▆▄▆█▇

The pens are not great quality

not amazingly made

Poor quality

Functionality-Overall7%▁▂▄▇█▇

Doesnt work

Not all of them work

Defective Material/Parts6%▆▄▅█▆▅
Magnetic Strength/Adsorption5%▆▄▇▄▄█

magnet came out of the tile which is so dangerous

The magnets are not strong enough

Magnets are too weak

FAQ

Common Plane Activities for Kids questions

Answered from the same tracked data.